Now mankind is pretty much dependent on a variety of printed materials, and most often we do not notice it at all. No one thinks that without printing advertising will not be able to fully function: in stores and cafes they will not be able to issue checks, schools and universities will be left without live textbooks, and literature will remain only in electronic form. And this is only a small part of our life that would change radically, the concept of typography or the press in general will disappear.
What is a printing company in general?
The meaning of the word typography is very simple: it is a company or company engaged in the production of printing products. To be more precise, this is an enterprise whose main task is to collect and print a variety of publications. In an average printing house, a client can order any printed matter from business cards to glossy magazines. Moreover, you can order either only printing or printing along with the preliminary development of the product itself. In other words, you can come to the printing house with a request to print your business cards, or you can order the development of these business cards from scratch and print them.
From the history of printing
The first printing house in Russia was called the Moscow Printing Yard, and it was founded in 1553. We can learn about it thanks to Heinrich von Staden, who mentioned the printing yard in his notes. The first dated book here was The Apostle, published in 1564. The first printing house can also be proud of such publications as the Gospel, Psalter, Color Triode and many others. This was the beginning of the history of book publishing, which at the moment, unfortunately, is beginning to die out, unable to withstand competition with e-books, publications and advertising.
What are printing plants?
Quite often, a printing house is an enterprise where not so many types of products can be offered to customers. And this is understandable, given the fact that professional equipment for printing certain types of publications costs a lot of money. For example, to print the circulation of good magazines, it is best to use a web offset machine, the cost of which is usually only really large companies. For this simple reason, there are very few universal companies that can produce almost any printed or printing product.
The most popular printing companies are digital salons and offset companies. As a rule, they are engaged in small-circulation publications and can relatively cheaply print their printing products.
What services can a printing house offer its customers?
As already mentioned, a printing house is a printing company. And as we all know, printed matter is still considered one of the main ways of advertising. Therefore, first of all, among the services of printing companies, it is necessary to name printing of advertising products. All printing houses in Russia will be able to offer you such types of promotional products as brochures, flyers, leaflets , booklets and catalogs. It is worth saying that this list is actually much longer: you can add diaries, notebooks, folders, packages and other similar products with special company logos or inscriptions. This is not only a very effective way of advertising, but also a great way to show the good status of the company, because you will have a number of products with your name.
Printing services in Moscow
It would seem that printing is an endangered art, because almost everyone prefers electronic publications. But in fact, printing services are now in great demand, especially in the capital. To find the printing company that suits you, you don’t need to look for special or complex paths. All you need is telephones of printers or better even their email addresses. An even simpler way is to find the site of the printing house you are interested in and find out everything you need there. In addition, most companies offer their customers online consultations where you can ask a question that interests you and instantly get an answer to it.
Why do I still need print ads?
At the moment, more and more people are switching to electronic advertising, not to mention literature and communication in general. It really is more convenient and cheaper, so why are they still using printed materials?
Firstly, no matter how chic as online advertising, printed flyers or business cards will forever remain a universal way to attract customers or disseminate information. In addition, even though electronic resources are gaining momentum, far from everyone is “feeding” on them. Printed products can cover almost the entire available audience, while electronic is quite limited in this.
Secondly, advertising printing works very effectively where the work is fixed on a specific territory. If you are interested in advertising in a particular location, in a specific area or city, then advertising or disseminating information using printed materials here will be simply irreplaceable assistants here.
The most convenient and useful printing in this context is, of course, offset printing. A printing house is a place where you can create an incredible advertisement or informational publication using offset printing. This is easy to achieve thanks to halftone printing and the ability to print cheaper, but in large print runs. Well, traditional printing is the best suited for products that can be used at exhibitions, for advertising online stores or for the classic promotion of some kind of business.