Recently, most women have wondered: "Where to get high-quality cosmetics and which company should it be?". Today, consumers are given a fairly wide selection of cosmetic products, both in online stores and ordinary. Information on a particular company, in particular recommendations and customer reviews, can become an assistant in choosing.
This article will talk about mascara from one very famous company that has proven itself in the international market. To be more precise, it will be told about the carcass of "Helena Rubinstein", reviews of which will also be provided.
History of the company
The creation of a series of cosmetics belongs to one of the richest women of the twentieth century, the founder of the eponymous corporation - Elena Rubinstein. She herself comes from Poland. Success and fame did not come to this woman immediately. She had no money at the beginning of her career, and her knowledge of the English language left much to be desired. But a stubborn desire to succeed helped the future millionaire in her endeavors.
The perfect skin, complexion and stylish outfits of Elena Rubinstein began to notice young girls, and the creams that she advertised quickly sold. The girl made the appropriate conclusions and realized that she was on the right track. The woman did not stop at creating creams; gradually her business was gaining more and more momentum.
First successes
The mass sale of Helena Rubinstein cosmetics brought her creator great fame. The networks of its stores and salons spread with unprecedented speed throughout the country. They recognized the girl on the streets and took autographs. It is not surprising that the motto of her life was: "Nothing contributes to beauty like work." Some may not believe this, but it was persistence, hard work, and the pursuit of excellence that made the girl the Empress of Beauty. For many, she remains an idol to this day.
Facts from childhood
Elena Rubinstein grew up as an obedient girl, but her character was firm and tough, which in the future only positively influenced her fate. Parents also played an important role in Elena's life and in the choice of her profession. Dad taught his daughter the basics of business, talked about its features and structure, mom helped the girl take care of herself, monitor the cleanliness of her face and body, making it clear that for every woman this is one of the main life rules.
The family lived economically, and the girl was aware of this. She took note of all the advice and moralizing of her parents, and after a while, while still a young girl, she left her native land and went to Australia. She had nowhere to wait for financial support from, she had to rely only on herself. Of course, the work she had to do was not at all what she needed. She worked in a pharmacy, made the first (unsuccessful) attempts to sell her own creams, tried, no matter what, to do any craft, and besides, she needed money.
One of the best brands.
Helena Rubinstein is currently one of the most prestigious brands in the world. She is being sold all over the world, and fashionistas often pre-order new batches of goods. One of the most popular products of the brand today can be safely called mascara from "Helena Rubinstein" Lash queen.
Thanks to her, a woman’s look has never been so seductive and beautiful. The brush not only lengthens the eyelashes, but also separates and tightens them, without gluing and giving volume.
Customer reviews
Reviews about the carcass “Helena Rubinstein” are only positive. Jojoba oil, which is part of it, strengthens the cilia and makes them more elastic, and the color is saturated and firm.
Women are delighted with this product, the Helena Rubinstein mascara emphasizes the eyes and makes the look irresistible, bewitching, incomparable. With her, any girl will always look better than anyone, feel confident and receive the best and most sincere compliments from men.
In the reviews of the Helena Rubinstein carcass, consumers recommend choosing it for several reasons:
- hypoallergenic;
- it is easily washed off;
- holds on for a long time;
- does not crumble;
- eyelashes look natural;
- thickened brush.
Another mascara
Also, some positive feedback from the fair sex was received by Sexy blacks mascara from Helena Rubinstein. Here are its main advantages:
- perfectly emphasizes the shape of the eyes;
- thickens eyelashes;
- contributes to the healing of hairs;
- increases length;
- activates growth;
- gives volume.
Mode of application
Even in ancient times, people came up with cosmetics that help lengthen eyelashes. Currently, there are modern technologies for this.
In order for the result to be desired, there are several tips and tricks for using Helena Rubinstein's leopard carcass (sold in a golden case, covered with leopard spots).
Mascara should be applied starting from the roots of the eyelashes, making zigzag movements and slowly drawing a brush along the eyelashes. It is advisable to let the carcass dry. To impart fluffiness and density to the eyelashes during the staining procedure, you need to blink periodically. This method is not only suitable for the upper eyelid.
For the effect of false eyelashes, mascara is applied several times, allowing it to dry. But the lower eyelashes at the same time color in one layer. In general, multilayer makeup on the eyelashes is unnatural and can crumble. To emphasize the lower cilia, there are special brushes. Lovers of curling eyelashes can use special curling irons. Before going to bed, it is necessary to wash off the paint from the eyelashes in order to avoid unpleasant consequences and health problems. When applying mascara, the brush must be kept horizontal, since vertical use will prevent the separation of eyelashes. Do not forget about the small cilia in the corners of the eyes. There are also special brushes for this, or you can use the tip of a regular one. Eyes wide open, you need to work out each small eyelash.
How to choose mascara?
In order not to make a mistake in choosing a carcass, you need to follow some rules and start from certain criteria.
- If you have doubts about the quality, you need to conduct a simple test: hold a brush on the back of your hand. Good mascara will not roll, will not leave lumps, it will lie smoothly and evenly.
- Before buying, be sure to look at the packaging expiration date. In no case should you buy expired mascara and it is undesirable to store purchased longer than the specified expiration date.
Also, when choosing a mascara, you need to look at the shape of the brush, since there are a lot of varieties:
- Thick brushes with villi of different lengths - contribute to a thorough separation of eyelashes and color them well.
- Spiral bristle brushes are ideal for girls with hard eyelashes (it is advisable to twist the brush a little while applying mascara).
- It is important to consider the composition of the carcass, a good and high-quality composition includes vitamins, keratin, proteins, panthenol, each of the listed elements performs a certain function and, thanks to this composition, eyelashes become healthy and acquire a good appearance.
- But we must not forget about the additional care for eyelashes. To do this, there are special gels, oils, mascaras that contribute to the strengthening and growth of eyelashes.
- Good and high-quality mascara will not have an unpleasant odor.
How to store mascara?
After reading the reviews about the Helena Rubinstein mascara, you can draw the appropriate conclusions: the mascara is very effective and easy to use. The only drawback may not be affordable for everyone, but having purchased this product once, it will last a long time. Mascara retains moisture for quite a long time and the brush does not deform after repeated use. The Helena Rubinstein series cosmetics has proven itself only from the best side. All products of this brand have successfully passed quality testing. That is why they comply with all standards and requirements, and the reviews about “Helena Rubinstein” carcasses are a vivid confirmation of this. But for cosmetics to last as long as possible, you need to use and store it correctly.
Many women ask themselves the question: "How to store mascara?". There are no special secrets and tricks here. The main thing is to keep the mascara in a separate clean cosmetic bag, because it does not like high or low temperatures, so you should not leave it in the bathroom and you need to protect it from sunlight.
Every woman dreams of having long and thick eyelashes. But, unfortunately, not everyone gave nature such beauty. But do not get involved in eyelash extensions. The use of mascara is much more advantages. It will help to hide flaws, make the eyes more expressive, and look bright and attractive. And how perfect the eyelashes will look depends more on the woman herself, on her zeal, desire to look after herself, and observe the rules of hygiene. Otherwise, the result will be disastrous. An allergic reaction may occur, as a result of which the eyelashes will fall out. Improper nutrition, neurosis, stress can also contribute to the deterioration of the quality of eyelashes.
It is important not to forget that the beauty of any woman is in her hands. You should always be in shape, even if you are in a bad mood or have troubles at work. Looking good and attractive is the main rule, which should become a habit, and even better - a girl’s lifestyle.