When choosing a brand new car, one of the most important parameters is, of course, its color. The specifics of Russian roads, or rather it would be better to say off-road, has led to the fact that among domestic car enthusiasts, white is the least popular and “dairy” cars are traditionally the cheapest in local car markets. The most popular are gray, black, navy blue, as well as metallic shades.
However, according to international researchers, the white color of a car abroad is popular. Most motorists in the North American continent also dream of buying a snow-white Chevrolet Lacetti hatchback. But light gray and silver cars are steadily losing their fans, although they still have a rather significant share in the market. According to DuPont, one of the world leaders in the production of car paints, all color variations of cars can be divided into four main groups: “night”, “day”, “evening” and “morning”. The category "morning" is traditionally used for cars that have successfully passed all environmental tests. Today in the West, light, pastel colors prevail in almost all areas: in interiors, in clothing, in the design of packaging, and, of course, in cars. The task of "daytime" tones is to put emphasis on the vehicles themselves. Such bright, catchy, saturated colors are used mainly for small-sized city cars. The “Evening” group accentuates somewhat more calm shades, however, here it is not without emotions. Deep, noble dark color makes up the "night" group.
However, not only the sparkling white color of modern Lacetti and Aveo is massively popular, but also all its shades and variations: pearl, caramel, baked milk and others. All of these colors are leading in the preferences of car owners in North America and Asia.
Further in the rating of preferences is rich black and silver, however today their tint variations are most common. When applying the three-layer paint application technique - base, main color, pigments and special effect - it is possible to get a rather complex color at the output, thanks to which luxurious color combinations appear on the wings and hood of the car. Pure colors are also relevant at the moment, among which red and blue are preferred. By the way, it is blue that has all chances to break out among the leaders. However, in Russia and Eastern Europe, the black color remains the favorite, Asian people give precedence to white, and Hispanics acquire cars of these colors in equal shares.