In the past few years, YouTube video hosting has become not only an entertainment platform, but also a good way to make money. Users upload their videos, and successful advertising integration allows them to live comfortably on the proceeds. But how to relate to the fact that more and more often videos with children are being uploaded as content? Let’s try to understand the usefulness or harm of such a business using the example of the “Laika Nastya” channel.
History of creation
On January 14, 2016, a new channel called Like Nastya appeared on YouTube. The heroine of the videos was a two-year-old girl who was enthusiastically engaged in unpacking gifts and parcels. The audience passed by - there were already plenty of such channels, and they all made the same content. Mom Nastya decided to look for her "chip". By that time, the parents had sold their business, and the income from the channel was their only chance to earn money. They invested too much in this project.
Around the world
Anna Radzinskaya comes up with a new project - Laika Nastya will visit the coolest children's parks and attractions in the world. Nobody has done this yet, and this may interest small viewers. Her calculation was justified, since by the end of the year 2.5 million people had already subscribed to the channel. Now they did not need to invest their own money in trips: advertising more than paid back all the costs.
Little Nastya became the idol of the kids. Rollers with the girl were everywhere - they were strongly advised and recommended for viewing after the release of the cartoons. The kids were delighted with the vivid pictures and became loyal fans of the baby.
Earnings
Counting other people's incomes is ugly, but everyone is interested in this question. How much can you earn on the children's channel? After all, it is believed that advertising in such videos has a specific audience - children. And the child will not be able to make independent purchases. And now remember all the children's tantrums in supermarkets and bewildered parents who were ready to buy the baby all that he required. Seeing in Nastya’s hands a doll, a chocolate bar, a backpack or a beautiful dress, the child instantly wants the same for himself. And not every parent is able to refuse his beloved child!
Back in 2017, experts estimated that with the number of subscribers of 2.5 million, Laika Nastya’s channel brings about 5.8 million rubles to her parents. Today, this figure can be safely increased by 4 times. Nearly 10 million subscribers and almost 3 billion views. Such amounts can shock not only a simple layman, but also a big businessman. Someone makes risky transactions and does not sleep at night for lower incomes, and a little girl just plays with her father, who dresses as a bear and at the same time has more than 20 million rubles a month.
back side
There are parents who can give the child a tablet and go about their business. They are not at all interested in what the baby is watching at this moment. The main thing is that he calm down at least for some time and not get in the way. But there are parents who are pissed off by obsessive videos of Laika Nastya. They see in the videos not only advertising, but also direct harm to the development of their offspring. Some begin to burr and distort words, repeating after their favorite. Angry parents write about all this in the comments and in the discussion on the channel. They also don’t understand how the children might like the piercing voice-overs of Anna herself, who comments incessantly on every movement of her daughter.
Psychologists begin to sound the alarm: there are cases when parents are literally exploited by parents in order to shoot a video. The viewer does not see what is happening on the other side of the monitor. If shooting videos is of a game character, then this does not cause any concern. But if parents make their children laugh at the camera and fake emotions, then that's another matter. Is there a childhood for children who began to earn crazy money in two years? Do they have a future? What will happen when they get older and the interest of subscribers disappears?