Almost all of Runet’s virtual life has now centered around his largest social network, VKontakte. The tools that this resource provides allow you to create a group or community dedicated to any topic in a matter of seconds, quickly create and publish posts, attach various attachments (music, videos, illustrations) to them, communicate with participants or subscribers ... However, almost every owner Such a community sooner or later raises the question of how to make the VKontakte group more popular.
First of all, the idea of the group should be appreciated. To truly attract the attention of the public, it must be original and interesting. Every day the number of publics is growing, but most of them are only faceless clones of each other. It makes no sense to create another mini-blog with aphorisms of great people or “vanilla” quotes - you just waste your time.
How to make the VKontakte group more popular without spending money on it? To minimize the need for cash investments, it is better to do the content creation yourself, and not just mindlessly copy the materials you like from other groups. In this case, there is a chance that people, seeing something new, will contribute to the natural development of your group. Even if the page is dedicated to a specific online store or product, you can well "dilute" the advertising posts with interesting facts, creative videos and similar materials related to your subject. However, given the high level of competition, it is likely to assume that at some point advertising will still have to be considered.
Where is the best place to advertise your community? This is another issue that is becoming extremely relevant for everyone who is looking for ways to make the VKontakte group more popular. The easiest option is, of course, advertising through friends. If you publish really interesting materials, you can very well count on the word of mouth effect when your friends enter the community and even tell other people about it. Those, in turn, will want to share the link with their friends and so on, along the chain. This method does not require any cash investments, but you should not count on high efficiency either.
Many large groups and public offer their subscribers the opportunity to advertise for money. This is another way to make the VKontakte group more popular. The “issue price” in this case can vary from 100-200 to several thousand rubles. This usually depends on the number of subscribers in the group where the advertisement will be placed, as well as statistics (the number of unique views per day). When choosing groups for paid advertising, it’s worth paying special attention to statistics, since subscribers are often “dead” (bought) - most likely, these people will never see your offer.
But what if there is no money for paid advertising? Many communities practice the so-called "mutual reposts." In this case, a message posted in your group will be posted in another. And you, in turn, will have to share with your subscribers a recording from the wall of another community. As a rule, administrators of groups with an equal number of subscribers agree to "mutual reposts" - in such a situation, the exchange will be equivalent and beneficial for both parties.
Another secret on how to create a popular VKontakte group concerns tags. This innovation appeared recently, but it is already actively used by thousands of users. To turn a word into a tag, just put a # in front of it. These notations can be used both in the news and in the description of the community itself. What will it give? For example, if your group is called "Music", and in the description you used the tags #rock or #punk, then users who enter the words Rock and Punk in the search will see, in addition to communities with the corresponding names, yours. The use of such tags in the news will give people the opportunity to find relevant entries in the general search.
And what tricks do you use to make the VKontakte group popular?