Today we talk about the concept of "clip". What such a phenomenon has appeared in people's lives for a long time is understandable, but it’s worthwhile to figure out how it all began. Defining the concept of “clip” is pretty straightforward. This is a movie clip or a certain video sequence to music, corresponding to it or not. But to determine when the very first clip appeared is not so simple. The fact is that with the advent of sound cinematography, that is, cinema, short films began to be mounted almost immediately to music, which was, in fact, a prototype of modern music videos.
Presentation
So, you can consider peers such concepts as "cinema" and "clip". That such a phenomenon was, in fact, a video presentation of the artist, should be noted separately. At the same time, the performer often appeared in the frame. A little later, they began to shoot videos that used all the cinematography tools available at that time, front and background, shooting from many cameras, special effects. They were like a mini-movie, the action of which took place during only one song.
Domestic clip: what are singing films
Now let's talk about how this phenomenon got into the Soviet Union. It is worth saying that the anthem of the USSR had its own clip. Although the first who showed the Soviet people what it was were the creators of the beloved film "Jolly Fellows". It showed a clip of the song "Black Arrow". He had a cartoon form.
In the days of the USSR there was no such term “clip”, and such short musical creations were called singing films. About a hundred of them were created from the beginning of 1937, but in 1944 work on them ceased. The approaching era was the time of television. Everything that appeared on blue screens instantly became popular.
Of course, the musicians, and especially their producers, realized the benefit of creating clips for the artists they promoted. Charts began to appear on television, participation in which increased the chance of the success of a particular group. To save financially, many began to shoot video on their own. After all, participation in such a hit parade with any clip increased the chances of recognition and success.
Population growth
Over time, competition in the field of clip making has increased. And the videos of famous musicians began to look not just a set of beautiful pictures or a presentation, familiarization with the performer of the song, but already a complete story.
An example is the clips of the French singer Milen Farmer. In fact, these are real short films with history, its beginning and logical conclusion.
The heyday of the era of music videos is customary to be deducted from the moment the Queen's Bohemian Rhapsody video is released. With the advent of television channels, the broadcast of which was filled with purely music videos, the number of video clips increased dramatically. Although the same cannot be said about quality. With the advent of the MTV television channel, shooting videos of each individual artist or group has become a priority. After all, before fans could only hear them on the radio or audio recordings, and only see photos in magazines. Now, television gave a chance to watch your favorite artists practically alive.
Clips began to shoot more expensive, with many special effects and plot. A little later there appeared groups that the viewer knew only from the videos, because they did not perform live.
Post-soviet period
How many of us do not remember Russian clips, which appeared especially in the late 90s? This is "Magadan" by Natalya Vetlitskaya, and earlier - a video on the dance songs
of the Carmen group. Later, the charts of a music channel that had already appeared on Russian television blew up the clips of the Shiny band with the song Clouds. Unusual was the video “Run away from me” of the group “Guests from the Future”.
Over time, the art of clip making has undergone many changes. To shoot videos, they began to invite eminent screenwriters and directors, to prepare serious props.
Principles of Creation
Modern performers are well aware of what a clip is and how to remove it. To prepare videos to increase their future popularity, they began to invite movie stars and more. The main thing is that this is a famous media person. They don’t spare money and special effects on new clips. The competition in this area is very great.
The best clips are created on the basis of serious film studios. At first glance, it might seem that shooting such a video is quite simple. Most novice performers proceed from this rule and shoot videos on their own songs themselves. Rarely, but talent wins, and they become famous thanks to the original presentation of their own song, the idea of the clip. However, to create a music video, there are several stages, the observance of which can guarantee a high-quality result.
Significance for contemporary performers
Having omitted financial issues, you first need to decide on the composition, because the selected song, especially for the young artist, will, in fact, be his calling card, his point of contact with the audience. To begin with, musicians and a director with a screenwriter determine the purpose and objectives of the future video. Should it be just the acquaintance of the viewer with the performers or a beautiful memorable visual series for a musical composition, or maybe a short story video?
It is necessary to identify potential listeners, and after that come up with the plot of the clip. The next stage is a brainstorming session: to distribute roles, to think over the scenery. Be sure to decide on the style of the clip. Indeed, not knowing the preferences of a group or an individual artist, it is sometimes difficult for a director to please him.
The modern music industry is unthinkable without the creation of clips. The popularity of this or that artist is almost impossible without a video specially created for him, no matter how talented he is.
So we answered the main questions related to the concept of “clip”: what is such a phenomenon and how did it develop.