Atmosphere - clothes that combine the touches of sophisticated classics with functionality

In domestic spaces, the official store where Atmosphere clothing is presented is not so easy to find. Many people are familiar with this brand only thanks to shopping abroad, where there is a network of official outlets (mainly in Western countries). Another category of people is frequent visitors to stocks or cheap clothing stores from Europe (that is, second-hand stores), who managed to become fans of Atmosphere. Clothing of this brand attracts with its functionality and modern original design.

Products are positioned as indispensable, everyday, comfortable, natural. At the same time, they attract the excellent quality and affordable prices of Atmosphere products. Clothing is relatively inexpensive, targeted at a wide audience.

One of the largest companies representing the textile industry, Primark, represents the Atmosphere brand. His clothes are designed for women. Along with this popular brand of fashionable ladies' items, the Primark conglomerate is the creator of other, no less well-known brands. This is “Secret Possessions”, “Secret Possessions Collection”, “Backswing”, “Denim Co”; from children's textile products - these are the well-known “early days”, “girl2girl”, “yang dimension” and others.

Primark Corporation, one of the brands of which is Atmosphere today (clothing for women), has a unique success story. Her work began in June 1969. The first store was opened in Ireland (in Dublin). During the year, four more stores were added - all in the Greater Dublin area.

In 1971, the first large-scale retail outlet was opened outside Dublin, and by the end of that year there were 11 more outlets in Ireland.

For many years, the company has conquered the vastness of Europe. Today, stores with Primark products manufactured by Atmosphere have a total of 257: in Ireland (38), Spain (35), the UK (161), the Netherlands (4), Portugal (6), Germany (10) , Belgium (1), Austria (2).

The company's policy is focused on reducing the cost of goods in various ways. According to the organizers of the production, this is a saving on traditional advertising and a preference for BTL technologies; the possibility of bulk purchase of raw materials for production, which initially reduces the cost of the final cost of goods; well thought-out logistics system.

But, despite the “popular” and democratic nature of positioning, the quality of goods does not suffer. You can verify this by purchasing things from the Atmosphere brand. Clothing created by designers is not the only direction of the corporation. Here you can find stylish shoes, accessories, leather goods.

When deciding to purchase Atmosphere, you should pay attention to the gradation of sizes. There are differences in different countries. The table below shows the basic data that will help you choose the right thing. Usually the size is indicated on the label on the wrong side, and there you can also find the exact information about the composition.

Size chart. Size proportions in countries: United Kingdom, Ireland, Kingdom of the Netherlands, Spain and Portugal.

Size may have a double meaning. For example: in the label you can find such a combination of numbers as 8-10, or 18-20. Basically, this is clothing made of flexible, supple fabrics that tend to stretch.