The final qualification work, as a rule, takes 70-80 printed sheets, which none of the members of the commission will just physically have time to read during the defense. The graduate himself cannot read it out either, since 10-15 minutes are given for each student, for which he must have time to describe the essence of his research and emphasize the practical significance of the chosen topic. Here it is also necessary to make a small abstract, or rather a report for the diploma.
A thesis paper is a speech for the defense of a graduation project, the volume of which is 4-5 sheets. In other words, this is a kind of cheat sheet, the presence of which teachers encourage.
There are cases when a brilliantly written work failed miserably on the defense, and all because the report for the diploma was drawn up incorrectly or was completely absent. In order not to repeat the mistakes of others, let's see what structure should have a well-written report.
A diploma report should consist of:
- The relevance of the study. It should be stated concisely (literally 2-3 sentences).
- A brief description of the subject and object of study, a description of the goals and methods for achieving them.
- Brief conclusions. Here you need to pay attention to all the chapters separately. If there is a presentation or handout in the arsenal , then you need to demonstrate them in parallel with the story.
- Suggestions for improving the subject under study.
- Practical evidence of the proposed scientific hypothesis.
Diploma Protection Report (sample)
“Dear chairman and members of the certification committee!
Your attention is presented to the final qualifying work on the topic “Linguistic features of slogans and headings in journalistic and advertising texts”.
An integral part of the structure of the newspaper text is the headline, on which the effectiveness of the publication depends to a large extent. Also an integral part of any print publication is advertising. This is not surprising, because for the media it is the main source of income. Based on this, the research topic was formed at the junction of the two most pressing issues of modern media, namely the study of newspaper headlines and advertising slogans.
The relevance and practical aspect of these issues are related to the fact that the nature and essence of headings and slogans are expressed in the interaction of phenomena of different language levels.
The subject of the research is the headlines and advertising slogans of the central Russian newspapers. The subject of our study was the linguistic features of headlines and slogans of journalistic and advertising materials.
The purpose of the study is a comprehensive analysis of the linguistic features of newspaper headlines, as well as identifying the specifics of advertising slogans in linguistic and pragmatic aspects.
The overall objective of the work identified the following tasks:
- to study the theoretical problems associated with the subject of the study;
- Explore concepts such as “text” and “discourse”;
- analyze the features of journalistic and advertising discourse;
- to characterize the basics of the functioning of headlines and slogans from the point of view of the theoretical provisions of pragmatics.
Our study showed that headlines were distributed in the Russian press, divided by the author’s intention, complexity and emotional impact on the audience. In the course of the study, we came to the conclusion that the headlines of the domestic press are quite voluminous and most often perform communicative and informative functions.
Another important structural element of the text is the slogan. This is a short message, which contains the whole point of the commercial offer. So, advertising slogans are divided into several types: commodity and corporate, wide and narrow application, emotional and rational. In our work, we examined in detail all types of slogans, but now we will focus on the two largest.
After analyzing the materials of journalism and advertising, we can draw conclusions not only regarding the peculiarities of the mentality of our country, but also linguistic-stylistic in nature.
Summing up, it should be noted that in the process of analyzing theoretical principles and in the process of selecting practical material, a completely logical question arose about the place of artistic techniques in the overall effectiveness of the slogan. It was revealed that despite the slogan’s creativity and creativity, the use of artistic techniques does not have a positive effect on engagement. The more obvious the reception, the more it reduces the involving power of the slogans.
Slogans in general:
- purposeful;
- original
- elliptic;
- very expressive;
- polysemic.
Summing up the study on the linguistic features of slogans and headlines in journalistic and advertising materials, it should be noted that there are practically no domestic works on the study of theoretical and practical problems of this topic. ”
Such a report to the diploma is the right way to an excellent mark. Do not forget about one more important trifle. The diploma report needs to be told, not read.