Almost every day, advertising catalogs, flyers, leaflets fall into our hands . They are handed out on city streets, busy intersections and in supermarkets. Such an abundance of advertising is tiresome, and often most leaflets go straight to the trash.
However, for the owner of an enterprise trying to increase the popularity of his product or service, it is very important that every penny spent on advertising ultimately makes a profit. But how to make money spent on creating flyers work?
Goals and means
So, the task is set so that as many consumers as possible become interested in the institution, product or service. To do this, each advertising message must accurately speak about the profitability and uniqueness of the offer. In addition, you need to directly contact your target audience. Then the number of failures is minimized and the money will cease to fly away.
The simplest means of disseminating information about the enterprise was, is and will be printing products. The price for such services is much lower than for television and radio advertising. In addition, the customer can choose distribution locations, thus controlling the audience.
Flyer and flyer: what's the difference?
We can safely say that these two advertising means are different in both form and content. The advertising flyer is printed on sheets of small format (A4 sheet, divided into three parts). When choosing paper, they prefer high-density material. It makes flyers attractive and allows you to maintain their original shape for a long time. In terms of content, the flyer may provide general information or contain some catalog items. At the same time, mainly products are advertised.
Whereas a flyer is a way to report a promotion or new service. Often it contains information about mass events, concerts, seminars of famous people. It provides information about the place and time of the event. Often a flyer is used as a discount coupon or a lottery ticket.
Attractive flyer
This is a key point in the effectiveness of an advertising campaign. A small bright leaflet must cause a desire to keep it and read it, and the message contained in it should be capacious and understandable.
Proper design of the flyer must comply with the following rules:
Information should be logically arranged in the direction of natural reading: from left to right and from top to bottom. All the most important is indicated in the upper left. The bottom half of the flyer only details the message.
All text should be easy to read and understand. Do not use long sentences and words that are difficult to understand. Please note that you can read the message on the go or in transport. From the very first seconds, a person should see useful information on the page.
All images and text should not merge with each other and require additional effort when reading. The most convenient option for the eyes is black letters on a white background (or slight deviations in colors), while a white font on black quickly tires.
The flyer must contain interesting and attractive illustrations. They need to fill almost the entire first (main page). Text messages can be placed on the back.
You need to put an interesting and advantageous offer in the title. According to statistics, everyone reads a hat. For the person who takes the flyer, this will be an additional reason to keep the leaflet and carefully study the contents.
The content of the flyer should encourage consumers to visit the store, event, service center or company website. In each advertising material must be contact information of the company, otherwise all advertising activities lose their meaning. The consumer simply will not be able to buy goods or use the service, even if it is attracted by the company.
Fighting competitors
Unfortunately, competently submitting advertising material and handing it into the hands of a potential consumer is not enough. A flyer is not a secret weapon, its effectiveness has long been known, and competitors can also use it.
In order for a person to save your flyer and then take advantage of the offer of the enterprise, you need to place in it what will cause maximum interest. For example, if a children's creative studio is advertised, on the flip side of the flyer you can place a simple craft scheme. Each mom will keep such a leaflet, and in the process of homework, many will probably be thought to come to at least one lesson in the advertiser’s studio.
Honesty is the key to success
You can’t deceive consumer expectations. Of course, a discount flyer is a reliable way to attract visitors. But if, for example, a restaurant’s advertisement shows a discount on all the menus, but in fact it is provided only for soups and salads, and there is no such clarification in the text of the flyer, the visitor will be disappointed. Such advertising will only push away the customer.
The rules for submitting advertising material are quite simple. Do not forget them, and the distribution of flyers will certainly bring the expected effect.