Every day, many of us are faced with advertising on the Internet, however, few people thought that it is conditionally divided into two different types.
As a rule, most often you and I see an advertisement whose main purpose is to attract a wide mass of people (buyers) and sell certain services or goods. Such advertising is called "selling." From this moment, most of the time most companies begin their activity, which decided to quickly attract potential buyers and, as a result, make their profit.
However, there is also image advertising, the main purpose of which is, first of all, to create a positive image of your company and inspire confidence among customers who are interested in the company's products. I must say that the effect in this case turned out to be much greater than from selling advertising. Therefore, at present, many companies are taking care to create a positive image first, and after that, as a result, sales will increase significantly.
So, image advertising is one that is necessary to create a stable positive opinion of consumers about the company as a whole and all its products. In other words, it is necessary for those ambitious companies that have decided to take leadership positions and overtake their competitors in all positions, including in terms of sales and the number of customers.
It is worth noting that image advertising produces a prolonged effect, and despite the fact that the result is not immediately visible, but requires a certain time period, it will nevertheless be felt for a very long time. To achieve this goal, it is necessary to repeat marketing communications with the target audience. Unfortunately, far from always marketing specialists are familiar with the features of this type of advertising and know about these “pitfalls”.
Image advertising includes various corporate calendars, magazines, brochures, souvenirs (usually with a company logo). Also, a positive image is formed by the participation of the company in cultural and charity events, this helps to increase its value in the eyes of the public and the consumer.
Undoubtedly, television advertising remains the highest quality in terms of impact and the most massive. The TV collects an incredible number of people in front of its screens, so it’s considered to be the most productive method to convey to the audience any information during this period.
Creating the right commercial is an art, because the main task of advertisers is to produce the desired effect. So, the main thing is to cause emotion in the viewer, who, in fact, is a potential client of the company. This allows a person to remember and associate a brand with something familiar and familiar. Especially this effect is fixed with frequent repetition. In the future, already at the subconscious level at the sight of the company logo, or simply noticing the products on the store counter, the person again experiences emotions and sees something familiar in front of him, unconsciously trusts and reaches for the noticed brand. Paradoxically, even the negative emotions that a person may experience during advertising have the same positive effect on active sales of the product.
I would like to say a few words about the modern ability of a person to communicate and receive any information on the World Wide Web. Not surprisingly, an advertisement got here too. Public relations on the Internet is another effective way of conducting successful communication with consumers. An indisputable advantage is the ability to get a response from potential customers. The most popular are the so-called blogs, where many users have the opportunity to share their impressions, news, reviews, etc. Therefore, today there is a "blogosphere", which brings together a huge number of different sites, blogs, etc. by interests and hobbies.