The quality of the labels directly affects the attitude of customers to the products offered and the general trust in the company. This tool allows you to complement the appearance of the product, thereby providing greater attractiveness for consumers, while there are no significant costs, and efficiency exceeds all expectations. The self-adhesive label forms the first impression of the product, so it should have not only original, but also high-quality performance. Inaccurate inscriptions and rough edges do not inspire confidence and contribute to the choice of another option. Moreover, the sale of any product increases with a bright, carefully made sticker.
Destination
Buyers primarily pay attention to the goods with proper design and attractive appearance. Self-adhesive labels describe the purpose of the product, its characteristics and other necessary information. That is why they should be made on high-quality material with the addition of clear, bright colors. Due to the fact that the products are classified as reference, they must always contain a designation of the product in the package and a list of available properties. Modern industry provides the opportunity to use containers and packaging of various types and formats. The parameters of advertising products, in particular, the materials for the base, the print of self-adhesive labels used, the shape and overall dimensions depend on this.
Varieties
Stickers are classified by area of use into the following types:
- Thermal labels are designed for products with a short and medium sales period. They are characterized by low resistance to temperature influences, which is why they retain their appearance for one year.
- Self-adhesive thermal transfer labels on A4 sheets. Data can be transferred to a medium using a special tape of various types. This technology allows you to create a variety of products, characterized by a long period of operation and resistance to abrasion.
- Paper consists of adhesive, not subject to drying, a protective base and paper.
- Polypropylene is able to maintain its original characteristics in various temperature conditions.
Advantages
Self-adhesive labels on A4 sheets are a convenient way of product design, which has many positive aspects, among which the following should be noted:
- Relatively low cost. Despite the fact that such stickers are more expensive than standard ones, they do not require the use of adhesives and other additional elements. That is why they become an economical solution.
- The original appearance. The form of execution is limited only by the imagination of the designer. Various ideas allow you to implement the printing of self-adhesive labels with various techniques and an extensive selection of materials. Complex form is achieved by cutting.
- Fast application. In order to attach the product to the product, no additional steps are required, you just need to attach the adhesive side to the package in the desired place.
A self-adhesive label can be used to designate goods of any categories, including large household appliances and products. It has gained its popularity due to its attractive appearance, affordable cost and versatility.
Manufacturing technique
Production is notable for its simplicity and minimal action, which ensures a short production time. Most printing houses use special blanks - this is paper with a removable backing and adhesive already applied. It is on it that the print is made. In the manufacturing process, the products acquire a given shape.
Printing labels on self-adhesive paper has the following sequence of actions. In a specialized workshop, an adhesive is applied to the substrate. Subsequently, it is easily separated material. At the last stage, three-layer paper is packaged in rolls, which are used in printing houses for the direct production of stickers.
Further cutting down and printing is carried out. It is possible to use additional elements at the request of the customer. For example, self-adhesive labels may have a corrugated surface or foil parts.
Despite the simplicity of the technology, stickers can be very different. The main characteristics depend on the materials used and the method of their application.
Types of glue
Materials are of particular importance, they must be selected in accordance with the properties of the packaging or other surface on which they will be used, operating conditions and labeling procedures.
Equally important is the selection of suitable glue. The best option is a universal composition, it provides reliable attachment to most surfaces. It is also worth noting other popular adhesives:
- Easy-to-remove composition is necessary for products that the buyer wants to remove from the product, for example, A4 self-adhesive labels for books.
- The acrylic version is suitable for labels subject to high temperature values.
- The rubber composition is necessary for packages located in rooms with a high level of humidity, goods stored in freezers, as well as for rough surfaces.
Special glue
In addition, there are adhesives that have a narrow purpose. For example, these are substances with a safe composition, they can stick to the products themselves. To use labels on fruits and other products, approved adhesive bases are approved for this type of product. Most often, the basis for such products is sold separately and has marks indicating the possibility of application in this area.
Materials for the manufacture
Self-adhesive labels in rolls can be made on the basis of any materials, the most widely used are thermal paper, polymer film, laminated and plain paper.
The latter option is the most popular and may have different densities. It can be used for an extensive list of products, including clothing and products. Such products have the lowest cost in comparison with other types, but they are not always durable and change their characteristics when stored for a long time in high humidity.
Laminated paper has a longer life due to the application of the laminated coating. It is resistant to mechanical stress, humidity and can be performed in various versions. The noticeable density of such products has led to the inability to use on strongly curved and uneven surfaces. For better gluing, reliable adhesives with high adhesive characteristics are used.
Sufficient distribution are polymer films. A self-adhesive label with such a base acquires a moisture-resistant, durable and attractive surface. This option is more expensive than other types, but the high price is justified by the distinctive performance characteristics.
The self-adhesive label from thermal paper has gained sufficient distribution, it is convenient for quick labeling of products in hypermarkets, retail chains with a large number of goods and in warehouses. Universal adhesive is used as a base. Images are printed thermally, that is, by heating selected sections of the surface of the sticker.
Methods for applying images
Labels can be printed on self-adhesive paper in a variety of ways. Offset, digital and flexographic technology is applied. Additional design is performed by foil and cutting to obtain products with a non-standard shape. The technology is selected in accordance with the budget, the necessary appearance and the total volume.