Outdoor advertising is the most popular way to express yourself. Why is outdoor advertising so attractive to customers?
Firstly, a correctly calculated location allows you to cover about 90% of the target audience, and the brightness and unusualness of the image makes you remember the advertised product. That is why manufacturers do not spare money on creating high-quality advertising products, and billboards, advertising screens and banner banners filled the streets of all cities. In addition, outdoor advertising cannot be simply switched, which means that regardless of their desire, the consumer will still see it.
Secondly, outdoor advertising has a high frequency: 9 out of 10 people, according to the results of research by the Institute of Outdoor Advertising, see a certain advertisement at least 29 times in 30 days.
Thirdly, outdoor advertising allows you to place information anywhere in the country, and not just by placing billboards . OUTDOOR ADVERTISING here, of course, is especially effective due to the significant concentration of the population. True, for maximum effect, it is necessary to clearly imagine the place of residence and movement of the target audience, because only in this case such advertising will be most effective.
Especially effective is the use in outdoor advertising of non-traditional means for a given locality - pneumofigures, for example, will attract the attention of prospective consumers much more effectively than ordinary posters and advertising banners.
However, outdoor advertising has several disadvantages. Firstly, the production and placement of such advertising is initially very costly, which may be unprofitable for small firms at first, but over time, all costs will pay off.
Secondly, promotions using outdoor advertising must be planned in advance, because it usually takes at least a month to create and place it.
Thirdly, outdoor advertising means remain in the field of view of the potential consumer of the goods only for a few seconds, which means that you will have to spend a lot of time, effort, and sometimes funds to create a catchy image and memorable text.
In addition, many residents of our country for a long time sharply negatively reacted to advertising posters on the walls of houses, believing that they spoil the appearance of the city, and therefore do not need outdoor advertising . Billboards in Moscow, however, are becoming more familiar with the eyes of the townspeople, turning into an integral part of the look of the modern city. And there are less and less people dissatisfied with this state of affairs every year.