There are many brands on the market of perfumes and cosmetics that have gained fame several decades ago, and very young ones that have become famous not so long ago. Essence, whose reviews appeared only 15 years ago, began its operations almost from scratch in a small enterprise in Germany. Today it sells its products in more than 80 countries and owns production facilities in several European countries.
Essence Brand
One of the most famous leaders in the European market is the Essence brand, according to customer reviews, the most affordable one. Sen - translated from English as “dream”. This company, relatively young and dynamically developing, began with the release of perfumes and cosmetics in the low price category, addressed to young people. The company was created in collaboration by several experts in the field of network marketing. Gradually, the popularity of the new brand, reviews of which is becoming more and more, grew. Body care products manufactured by her became interested in buyers from a different age segment, attracted by high quality products and low prices.
Trying to maintain and increase its leadership in the perfumery and cosmetics market, the company is constantly expanding its assortment and annually produces almost 25 limited collections, which include both well-known products, as well as exclusive and completely new ones. In addition, twice a year the range of products is updated by at least a quarter.
A significant part of cosmetic products is still addressed to young people. Therefore, the brand Essence, according to customer reviews, is the most modern, young and daring. Brightness and cheerfulness does not require expensive packaging. Essence goods are laconic, and advertising is unobtrusive.
Minimum marketing - maximum quality! Guided by this motto, the company does not make large investments in advertising, and, due to this, some of the highest quality cosmetics and perfumes on the market are sold at low prices. At such low prices that buyers who have never used goods from this brand, at first buy it with distrust, and then become the most ardent fans.
The company's products can be bought in numerous cosmetic and perfume stores. Recently, online commerce has flourished more and more, which reduces the cost of goods.
Essence Perfume
The company with such a beautiful name became widely known after the release of exclusive perfumes of premium quality. Essence (perfume), according to reviews, is very persistent and contain up to 20% of concentrated perfume essences.
Raw materials are purchased by the company in Turkey at the Seluz Kimya plant, the leading manufacturer of aromatic essences in the world. Production meets the highest EU standards, which are considered the best in the world.
Reviews of these perfumes are constantly enthusiastic, because they are highly resistant to weathering and a rich palette of aromas. The aroma of perfume lasts all day, and even the next morning its echoes are weakly felt. Therefore, their property should be taken into account by those fashionistas who are accustomed to cheap low-quality perfumes, weathering almost immediately, and not to overdo it.
These are the so-called "loop" perfumes. As Coco Chanel said: “Perfume is an invisible and unrivaled accessory. He warns of the appearance of a woman and continues to remind her of her when she is gone. ” These words, as well as possible, characterize the Essence perfume. Customer reviews suggest that many of them have made their choice in favor of this brand and are not going to change it in the near future.
Essence Ultime Collection
The collection was developed together with the world famous model Claudia Schiffer, who is the face of this line. Shampoos, conditioners, masks, sprays - all hair care products to restore hair damaged by chemistry or dried by the sun.
Adding citrus juices to shampoos protects the hair from burning out, and amber oil prevents dryness and brittleness. About the Essence Ultime hair care line, customer reviews say it has products that cover all occasions when you need to protect your hair. The complex of essences of pearls, keratin and protein contained in them gently envelops the hair along the entire length.
Liquid crystals in sprays provide a radiant sheen and Asian smoothness. Shampoos and balms with mineral complexes do not allow the hot air to dry out the ends and damage the roots when drying. Balms and masks with omega oils effectively strengthen the hair, making their structure denser.
Essence Pure Collection
The reviews about this collection say that all of its products have amazingly good effects on the skin and protect hair. This is also true because the composition of the products contains only natural ingredients. For example, buyers of Essence pure mineral powder note that at a low price, the powder has a set of qualities that are inherent only to it: gentle, crumbly, well matting, evenly distributed, perfectly applied evenly to the skin with a brush. At the same time, creating the appearance of a feeling of fresh skin, it is absolutely invisible on the face.
For women with problem skin, powder is a must for makeup. And a composition of natural ingredients that do not cause allergies with the constant use of powder is very important. Discreet packaging does not detract from its merits. Catchy bright boxes usually add value to the product, but do not correspond to an improvement in its quality.
Shadows Essence
Reviews about the quality of products from different products with such a huge assortment cannot be equally excellent. If, for example, Essence pure mineral powder is characterized by everything as an excellent product with the finest velvety structure, then Essence shades, according to reviews, are hard to shade over the eyelids and quickly crumble if they are not combined with shades of other brands.
Accessories
Essence reviews say that customers welcome the expansion of the production and sale of cosmetics accessories, which are very important for proper makeup. This is the full range of products needed to create an image: convenient brushes and applicators for blending shadows, beveled soft brushes for applying blush, brushes for applying tone or eyeliner, various sponges.
All kinds of nail files, tweezers are produced for manicure. The cost of all accessories is quite affordable, and the quality is in no way inferior to the products of famous brands.