How to advertise on the Internet, and most importantly - where? What is offered as paid options? And free? Where is the best place to advertise on the Internet so that it is effective?
general information
The advertisement is engine of the trade. This is the postulate. And the more serious the approach, the better the result. A special place in the modern information society is occupied by the Internet. And, accordingly, thoughts come about how to promote your product or service on the Web. Naturally, beginners have questions: where and how to advertise on the Internet, for free or for free? So, let's highlight the main promotion tools:
- Contextual advertising.
- Blogs
- Mass media.
- Affiliate and exchange networks.
- Shareware services.
- Thematic promotion.
- Social networks.
Each of them has its advantages, features and disadvantages. What to use?
About free and paid
Before starting to consider the main topic, I want to pay attention to this important aspect of the activity. Of course, I would like everything to be free. But alas, this does not happen. Even what is called free, as a rule, is such only conditionally. After all, you have to spend not money, but your time. In the future, considering each tool, in parallel, attention will be paid to the opportunity to do without material costs, but sacrificing your time. Which of these is better, let everyone decide for himself. At first, the sacrifice of one’s time may be justified. But then you will need to switch to paid options. After all, time is money. And it’s better to earn a good amount in 10 hours, part of which will subsequently be spent on advertising, rather than manually advance yourself.
contextual advertising
She can confidently say that this is a certain standard of promotion. What is its essence: you need to pay the system a certain amount of money, adjust the display conditions - and wait for the result. With a competent approach, she will let herself know very quickly. Here's how to advertise on the Internet without any problems. Of course, it is advisable to study thematic information in order to increase its effectiveness. Indeed, contextual advertising is such an area that rushing at it with a saber is fraught with considerable expenses and low results. And where to advertise on the Internet? There are a fairly large number of different systems, the most popular of which are Google Adwords and Yandex.Direct. In the case of them, only paid accommodation is provided. It should be noted that the prices are quite high: an ad in these systems will cost at least several thousand rubles. But this is offset by the opportunity to select a narrowly targeted and thematic viewer from millions of visitors. Other systems offer the possibility of advertising at lower prices, but, alas, the end result falls along with them.
Blogs
In the information age, it will not be difficult for any person to convey their thoughts to a wide range of people. Sometimes it is just huge. A pretty good implementation of this situation are blogs. An important advantage of them is that they are often sites with a clearly traceable subject. There are free / paid promotion opportunities here. If you have the money, you can negotiate and order a paid post where you will conduct a review of the product or service. But this is not the only option. You can order a post, which is usually located at the end of the text and consists of several lines where there is a link to the material. Another option in the case of blogs is to place a banner visible from any page on the site. All this applies to paid promotion tools. And if there is no money? In the case of small and medium-sized blogs, you can agree on a barter exchange - writing articles for the site in exchange for a post. Of course, this is not the best option, but still better than nothing at all.
Mass media
When the question arises of where to effectively advertise on the Internet, few people think about the media. But in vain - it's a good source of attracting new customers. Conventionally, here you can highlight non / explicit advertising (respectively demon / paid). To a greater extent, this all applies to the regional media, but it may well be implemented at the federal level. What does it consist of? In the obvious case, it is enough just to have money and contact the person in charge so that an advertising article is published on the media site or a banner is posted. This is especially useful when working with thematic content. Implicit advertising can take place if the media interviews or has the functionality of maintaining author columns, where everyone (with the ability to write and, sometimes, other conditions) can express their opinion about something, while simultaneously mentioning objects of interest. Here's how to advertise on the Internet simply and efficiently. True, you should still understand that you won’t be able to get to the federal level right away - most likely, at first you will have to be satisfied with the region, region or even the city.
Affiliate and Exchange Networks
This is a promotion toolkit that from the very beginning positions itself as shareware. What is its essence? Sites place an insertion on their pages that broadcasts advertisements of other sites, and for each transition an intrasystem currency is accrued, which can be spent on switching to another resource. Often the quality of users (that is, the time they spend on the pages) will not be high. There is also the opportunity to buy intrasystem currency in order to direct users from the pages of other participants. The fee is not high (a penny in the truest sense of the word), but this is offset by the very low quality of visitors: the percentage of repeated visits is low.
Shareware Services
Their peculiarity is that with a competent approach, you can pretty well spin up, spending only your own strengths. Where can I advertise on the Internet in this case? Initially, you can mark your company on the maps of popular services. First of all, you need to pay attention to Google and Yandex. They offer appropriate Maps and Maps services. It may seem that the number of visitors will be negligible. But this is not so. If a
geo-dependent request is made by a user of a search engine, he will be offered nearby companies marked on the maps. This is a fairly effective and often thematic
free contextual advertising, albeit in an unusual format.
You can also use the services of directories and catalogs. This is especially true for small cities with a population of several tens or hundreds of thousands. They often have popular portals from which you can contact the local population. And the territorial business through the catalog likes to look for local suppliers. In general, no matter how you look, one benefit. True, for the sake of fairness, it should be noted, however, that as the population grows and the indicator of one million people is reached, this method begins to work less and less effectively. Accommodation is not always free. Sometimes, to get into the catalog, just send a request. It also happens that you will need to specify a backlink. Or you may need to pay a certain amount. But still this way of advertising on the Internet cheaply and angrily is often adopted.
Thematic Promotion
You can cooperate with other representatives of the business world to increase your own benefits. Let's look at a small example. There is company A. It is committed to owning a nightclub. There is a company B. It is a taxi fleet. What mutually beneficial cooperation can be ensured in this case? People visiting a nightclub often order a taxi to return home. Public transport does not go at three in the morning, you can’t get far by your own car. And in a taxi advertising of a night club may be offered. And people who will think about where to go to relax in the evening are very likely to make their choice in favor of the proposed entertainment facility.
Social Resource
If the mountain does not go to Mohammed, he goes to the mountain. You must remember this simple but effective rule. Therefore, deciding where to advertise an online store, you need to look at the opportunities that popular social networks provide. They can become a very good platform for promotion. But in this case, you have to work and maintain activity at the level. You need to be prepared to quickly respond to personal requests, answer questions, complaints, suggestions and remove obscenities, rudeness and third-party advertising. Speaking about where to advertise on the Internet, we can rightly note that this is a really effective tool. Some people build their business on social networks. This applies to those who make furniture, talismans with their own hands, order clothes from other countries and many others. As soon as you think carefully and competently approach the promotion, the result will not be long in coming.
We are building an effective advertising campaign
You should think about in what way the promotion will be carried out: traditional or innovative. It is advisable to place emphasis so that the output is neat, cute and dynamic advertising recommendatory nature. It should be remembered that many people have already learned to ignore obsessive aggressive monsters. And no one has canceled the competition. Therefore, in the case of advertising, you must not act stereotyped, but try to come up with your own product. No matter how initially he may seem unsuccessful or bad, in reality it may turn out quite differently. Of course, experience will not hurt here. And you can get it only if you actively act, learn, try, experiment with different approaches.
Last parting word
It will not hurt to study in more detail the sphere to which the thought is inclined. Here, for example, take contextual advertising from Yandex or Google. Before you begin, we recommend that you familiarize yourself with the recommendations on how to advertise on the Internet that these companies offer. It does not hurt to search for thematic resources where advertisers live to read what they write. You can find detailed articles that will describe in detail what was at the beginning and what is the final result. That’s basically all you need to know about how to advertise on the Internet yourself.