Website optimization is a multi-step process. That is why it is not easy to independently engage in the promotion of the resource, because you may simply not be enough. After all, it is very important to engage not only in improving usability and site content. We should not forget about more mundane optimization tools.
Optimization
This is a rather complicated process, which requires not only a lot of time, but also money. Start it with work on duplicate pages and tags. Then you need to create a site map and do not forget to connect the file for the search robot.
Next, you need to create a content plan and think over SEO. And after that you can create unique texts for the site. Next, you need to do relinking and, finally, usability.
Relink
Studying backlinks refers to the linking process. This stage of internal optimization can take quite a lot of time, and you need to approach it competently so as not to get sanctions.
Linking is linking pages using links. It can be internal and external. It is the internal one that is often engaged during optimization of the same name. But we must not forget about the external, because it is thanks to it that you can build confidence in the site and its weight.
Thanks to external linking, site optimization can be significantly improved. It will be good if one of the authoritative weighty resources refers to yours. Thus, the robot will take this factor into account and improve ranking indicators.
Backlinks
This is the name of active hyperlinks to the source site. Often, the text for such a link can be an anchor phrase, which is the key request by which the resource is moving.
It is worth remembering that if both sites link to each other during external linking, such a link will not have any weight. Also, the effectiveness of this method of promotion is affected by the use of anchor.
Anchor is the text of the link. That is, you see in front of you not just a set of characters, the name of the site and a huge number of characters, but some fascinating phrase. In addition to the fact that the anchor link looks more attractive, it is also better perceived by the robot and affects the ranking.
Correct link
Of course, as in the entire optimization process, there are basic concepts and rules that are recommended to adhere to. But it is worthwhile to understand that sometimes there are exceptions to the rules, as well as resources that have their own characteristics.
In order to work with backlinks correctly, there are 3 factors to consider:
- Relinking works more efficiently when done in a circle.
- Links with anchors are much more effective than without.
- On promoted pages, it’s best not to use external links to other sites.
- But the page you’re promoting must have external links from other resources.
Adhering to these recommendations, you can achieve the highest quality linking.
How to get links?
There are several methods that can help you get backlinks: natural and artificial. In the first case, it is very important to work well on unique content. It is important that the texts are high-quality and interesting. So you can find your audience who will like this or that article. Users will share the link on their blogs or sites.
The artificial method is paid, so you should be prepared for costs. In this case, the SEO is looking for backlinks. The easiest way is to go to the link exchange to find sellers or buyers.
Quantity and quality
As you yourself understand, working with the natural method of obtaining backlinks is very difficult. Few people know about you, so even the most interesting and fascinating content can be ineffective. Therefore, one often has to resort to an artificial method.
Before you go to the exchange and buy a link, you have to prepare a site for this, otherwise it may be ineffective. What do we have to do:
- work on technical optimization of the page and the entire site;
- come up with unique and interesting content;
- work on a reliable site structure.
So, try to make the site as few technical errors as possible. To do this, you can use the connected Google Analytics or Yandex.Metrica services, or third-party services to check the technical preparation.
After analysis, you may encounter quite a lot of errors. They may be due to improper use of commands, slow loading, copies of content, or duplicate pages. You will also have to solve problems with site responsiveness, canonical errors, as well as 404 and 301 errors.
Next, you need to work on the content. Remember that if the text is illiterate, uninteresting or irrelevant, the visitor will be offended and leave. Therefore, you will have to work on the content to complement the resource, and not just be its burden.
Proper and strong structure will allow links to work most efficiently. That is why it is important to consider a reliable resource architecture so as not to spend money on a huge number of backlinks.
Problems
When you figure out how to make backlinks, you have to face the possibility of risks. There are two ways to relink: risky and safe. In the first case, you run the risk of getting sanctions, and in the future, filters.
Check
In order for everything to work correctly and efficiently, it is important to monitor backlinks. The fact is that links of good quality are usually a rarity. Therefore, you will have to check them to make sure that they are truly trustworthy and can benefit your resource.
For starters, it's best to use the PageRank parameter. It helps determine the "importance" of the page. If the site that will link to you has high authority, then you will receive a “piece” of its success. The most effective tool for checking this parameter is Ahrefs.
Next, we look through the traffic. If a site that offers its services to you does not have visits, then you will no longer have them. It is also better to choose dofollow links that allow the robot to move from page to page.
Services
You can use your Ahrefs account to check backlinks that already exist on your site. It analyzes the site, links and domains. It can build a more winning link building strategy.
You can also learn about the relevance of backlinks. They must match your content. It is important that the visitor who was on the site for the sale of potatoes, did not get on your site that sells cars.
Using the Ahrefs service, you can also find out the credibility of the site that links to you. You can examine the traffic of your “assistant” to determine its effectiveness. You can also view anchors. They must be readable, understandable and natural.
By the way, Google Search Console can check links. This is a free verification option that collects up-to-date information. But she, unfortunately, may be limited. The reports here are superficial, so historical data or the number of competitors' links cannot be found out. Yandex.Webmaster works in the same way.
Your assistants
When using the services backlinks will be examined by you, you will be able to notice which sites host you.
Most often, experts recommend applying for free links to:
- Social networks. You can use any blogs and platforms for the exchange of visual content.
- Platform Blogs. These are independent platforms and services for bloggers.
- Q & A services. For example, “Mail.ru Answers” may become a find for you and increase traffic.
- To forums. Now they are less popular than 5-10 years ago. But it’s still beneficial to use them for posting backlinks.
- Guest sites and blog posts.
- Posting reviews.
- Wikipedia
Of course, it all depends on the specialization of your resource. But in any case, you can find a large number of "helpers" on the Web who will post a link to your resource at home.