Chocolate bars sold everywhere, even in street stalls, have become accustomed to their diversity. Regardless of the brand, the general name “snickers” “stuck” to them. The composition of this specific confectionery product, created “for one snack” and weighing about 60 grams, differs among different brands and manufacturers, but the bars have a common feature. They must have an indispensable combined filling and a chocolate layer covering it. This product appeared with the light hand of one American owner of a small factory in the 19th century and has since been triumphantly marching around the planet. Let's break (or bite) the classic Snickers and see what's inside.
Long way brands
Milky Way, Bounty, Twix, Snickers, M & E - what do all these overseas sweets have in common with Mars? Nothing cosmic. It's just that Mars is such a surname. Initially, it was worn by the founder of the family business, Frank, who molded chocolate bars for sale with his wife Ethel. Things sharply went uphill approximately in 1920, when they managed to create a real confectionery masterpiece - the Milky Way. Since then, the company has constantly appeared new products, and this tradition continues to this day, when the company has become a huge corporation with offices around the world.
Bars of different brands were presented on the market approximately in the following chronology:
1930 - Snickers;
1930 - “Mars”;
1932 - The Three Musketeers;
1951 - The Bounty.
There may be some confusion in the above data related to the change of trade names of products. So, in the British Isles the Marathon bar was well known, and in the USA and other countries it was known as the Snickers. The composition, formulation and production technology were no different. The "too American" name Raider was brought closer to the European market and renamed it into Twix cookies. In general, complex marketing moves were involved , accompanied by research and called “rebranding” and “renaming”. In 1991, all these developments came to Russia.
Advertising strategy
The calorie content of Snickers is both its strengths and weaknesses. It is really nutritious, and this property of it is reflected in the advertising strategy of the product. Few people know how to sell their goods like the Americans, and this, of course, needs to be learned from them. Before placing their products on any national market, they carefully examine its traditional gastronomic features, and only then make a massive invasion of the goods. Football is very popular in the CIS countries, so it was decided to focus on representatives of this sport, which requires a lot of energy. In general, “I ate, and order!” Although, as we say, it’s clear to the hedgehog that a hefty football player is unlikely to be able to eat enough with a 58-gram bar.
Also, the call not to slow down, but to "sneak up" with might and main is very popular.
The nutritional value
Calorie content of Snickers is quite high - in every hundred grams of 500 kcal (this is about 2000 kJ). It is not difficult to calculate the energy intensity of each particular bar by a simple proportion. So, a stick (small) weighs only 25 g, and a “super” one - 95 g. Most often, these products have a standard size and weight of 50 grams. But the dietary properties of this change little. Somewhat simplifies the process of losing weight and saving the fact that some packages include two or three separate elements that can be shared with others. They can also weigh in different ways - from 40.5 to 50.5 grams (in the "super"). Again, the point is rather not how much food contributes to fullness, but in its amount consumed. Unfortunately, and in some cases, maybe, fortunately, Mars products are not among the cheapest, and this fact may also become a limiting factor.
Variety of content
Not only on the size and weight depends on the calorie content of Snickers, but also on its filling. True, the manufacturer, going towards the consumer, tries to standardize the value of the nutritional value of his products, but at the same time seduces him with new types and tastes. The classic peanut bar is the first and for a long time the only type of this sweet from Mars. Snickers with hazelnuts, weighing 81 grams (2 mini bars of 41 g each), appeared relatively recently. Naturally, it costs more, because the manufacturer does not spare raw materials. The added word "hard" means an increased content of this component of the filling. All of the above applies to the bar with almonds. And there is Snickers with sunflower seeds. What will happen next is unknown, but apparently it won’t reach cashews: the products are not positioned as elite. The general policy of the company is maximum availability and democracy.
And crowns the nuts filling the Snickers, chocolate.
What else is inside
As is customary, the composition of a food product is divided into three main categories. So, protein in 100 grams of a bar contains 7.5 g, carbohydrates 55 g, and fats 26 g. Together, it makes up almost a quarter of the daily intake of the corresponding components of the average human diet. In other words, the calorie content of Snickers is such that if you eat 400 grams of it, you will not be able to die of hunger.
As for the common and understandable names of the ingredients, they, in turn, are also divided into two main parts:
1. The icing on which Snickers is coated (chocolate) is made from cocoa butter, cocoa powder, whole milk, skimmed dry and powder, milk fat, lactose and vanillin.
2. The filling consists of one of the mentioned options for walnut, dried egg white, glucose syrup, sugar and palm oil.
For more information, see the packaging of any bar.
Some interesting information about Snickers in Russia
Since 1996, the Russian "Sneakers" made in Stupino, eat the whole of Europe, sometimes without even knowing about it.
The word "Snickers" is translated into Russian as "neighing," or "chuckle."
Each bar is coated on top with a special “pattern” formed of chocolate, which is one of the peculiar types of protection against fakes.
The Moscow (Stupinsky) office of the Mars company manages the sale of all various products, including the Snickers, in twelve post-Soviet countries and Mongolia.
In 2012, another “candy bar” factory was opened, this time in the Ulyanovsk Region.
Mars is one of the largest foreign investors in the Russian economy.