This woman in her 40s was considered aging, and in some countries even a grandmother. Now everything has changed, and a woman at 40 is going through the most wonderful period in her life. Usually by this age she already has a family, stable work, knows what she wants from life and for whom it is worth sacrificing her time.
Alas, no matter how vigorously a woman feels herself, one cannot fool nature, and by this age changes in appearance begin, which would be nice to correct. In any case, you won’t be able to look like a teenage girl, and you don’t feel like it, but still fighting the opposite sex with your beauty is still within your power, it’s enough to learn how to do the right makeup.
What should be in a cosmetic bag for women over 40?
Makeup after 40, which is young, implies primarily the presence of high-quality cosmetics. Try to make it a habit to buy anti-aging products that prevent aging and skin aging. In addition, do not forget that beauty often comes from the inside and all skin problems directly depend on the health of the body as a whole and the digestive system in particular. Therefore, do not neglect the advice of nutritionists, often drink clean water and exercise.
To get started, check your makeup bag and immediately get rid of bright shadows, pink blush and everything that glitters, shines and shimmers. Now it's time for calm matte shades.
So, what should be in the makeup bag of a young forty-year-old woman:
cream for the skin around the eyes;
BB-cream, which is able to replace the tonal base;
almost imperceptible water-based foundation ;
lipstick with anti-aging effect and lip balm;
lifting cream that tightens the skin;
tonal base capable of reflecting light;
high-quality brushes;
friable shadows and liquid blush;
high-quality mascara.
Skin Care and Preparation
Younger make-up after 40 years implies primarily high-quality skin preparation. Naturally, the foundation of any makeup of all ages is deep cleansing and moisturizing. For daily washing, instead of soap, it is better to use various foams and use a face scrub at least 2 times a week.
As for moisturizing, a light day cream suitable for your skin type is suitable here. It is advisable to make sure before purchase that the tube has an SPF value of at least 30. This cream will help protect thinned skin from the negative effects of sunlight.
Nourishing creams saturated with vitamin complexes and fats will help protect your skin and hide small wrinkles in winter frosts. Thanks to such creams, the tonal base will lie more evenly, but, like in any makeup, you need to have a sense of proportion in the preparation of the skin. If the moisturizer turned out to be too much, remove the excess with a soft cloth.
Particular emphasis on the eyes: arrows, shadows, mascara
The skin around the eyes is always the most delicate part of the face, and after 40 years, this area requires special attention and care. If you wondered how to correctly perform makeup after 40, which is younger, you should know that it is here that the first wrinkles appear and it is the skin around the eyes that betray the woman's age. Therefore, before applying a cosmetic product, it would be nice to use folk remedies, for example, attach ice cubes or grated potatoes to bags under the eyes. In extreme cases, you can just buy a special nourishing cream.
After reaching the forty-year milestone, clear lines of arrows should be abandoned. It’s better to shade everything well, and replace the usual thick lines with as thin as possible. Do not forget that brown mascara always looks more natural and nicer than black.
Bright colors in eye shadow at this age will look at least vulgar. Naturally, shadows should be present in any woman’s makeup bag over 40, but it should be dry, crumbly shades of pastel shades, instead of shadows with shine and a greasy base.
The right tone - the foundation of makeup after 40
Who does not dream of perfectly even matte skin? Unfortunately, nature has not endowed everyone with such luxury, but thanks to a properly selected tonal basis, amazing results can be achieved. There are two basic rules that must be considered when choosing a foundation: it should be water-based and a tone lighter than the natural complexion. Such a makeup base will give the skin a fresh and radiant appearance, visually hide wrinkles and dark circles around the eyes. The main thing is not to overdo it with the amount of cream, but apply as thin as possible.
The difference between day and evening makeup after 40, which is younger, is that with evening makeup a thicker layer of foundation is allowed, only after applying do not forget to sprinkle your face with thermal water and pat it with a soft cloth. Be sure to blend the transitions from the face to the hair and neck well.
Lip color: step-by-step makeup after 40, which is younger
Beautiful chubby lips will forever remain the secret weapons of all women. According to statistics, the first thing men pay attention to is lips. Alas, with age, like everything else, lips also lose their attractiveness. They become dry, thinner, many fine wrinkles appear on the edges.
As we said above, age-related makeup, or makeup after 40 years, is primarily moisturizing. The same goes for lips. First of all, it is worth getting a lip balm, it is ideally suited as a foundation for lipstick, and an independent cosmetic product, especially in winter frosts. Basic lipstick or lip gloss should also be moisturizing and preferably neutral in shades.
About how to properly apply lipstick, we will describe in more detail below in the description of step-by-step makeup after 40, which is younger.
Day Makeup
The main rule of makeup for every day: you should emphasize one thing. If you focus on the eyes, the lips should remain in the background. All cosmetics are selected in calm matte colors, you can forever forget about nacre and sparkles.
For daily makeup, light lip gloss instead of lipstick is ideal. In no case do you need to trace the lip contour with a pencil. Mascara is preferable to brown, but in extreme cases black is also suitable, but you certainly should not experiment with other colors, because you are an adult woman, not a teenage girl. Makeup for women after 40 should be more moderate and restrained.
Evening make-up
You are still a charming woman who has every right to social life. It is possible that ladies of Balzac age are not so comfortable among the wild youth of various night clubs, but no one has yet canceled restaurants, theaters and concerts.
Makeup for the evening differs from daytime in that you can now look a little brighter than during the day. You can succeed in this with an emphasis on the eyes. For this, shadows are selected in accordance with the color of the eyes and hair. Dark blue, violet colors are more suitable for light ladies, brunettes should choose from a brown palette, for example, mocha colors, redheads of the weaker sex can try dark brown colors or silver tones.
Age makeup step by step for women 40 years old
With skillful use, decorative cosmetics can turn a woman of Balzac age into a very young beautiful lady and is just as capable of making an old woman out of a young girl. Therefore, it is important to remember that it’s better to have little makeup on your face than overkill.
The beauty of this age is that a woman probably already knows all the features of her skin, which shadows and blush are more suitable for her, and what color lipstick she should refrain from. So, the description of step-by-step makeup after 40, which is younger, looks something like this:
Thoroughly clean and moisturize the skin with lotions with a lifting effect. It is advisable to carry out the procedure 10-20 minutes before applying the main cosmetics.
Use the corrector to mask flaws and dark circles under the eyes. Next, apply the tonal foundation with driving movements on the entire face and thoroughly blend it with a soft brush. Powder on top of the foundation will only make your face heavier, therefore makeup artists recommend that you refrain from it.
Color the eyebrows (if necessary) in brown or gray shades, while the eyebrows should appear natural. You can do this with a pencil or with shadows, but not in black.
Shadows should be of several tones, while the inner eyelid is lighter than the outer. If you cannot refuse eyeliner, then at least thoroughly blend the lines. And forever forget about liquid shades, especially pearlescent shades.
Mascara can be either black or brown, but in moderation. It is highly recommended not to tint the lower eyelashes, as in this way you can draw attention to the sacs and dark circles under the eyes.
What color to paint your lips, it's up to you, the main thing is not to overdo it. The bright red lipstick on the lips of an adult woman may look somewhat vulgar, and brown lipstick will add another ten years to you; lipsticks of raspberry and orange colors are not worth talking about. It is better to choose something neutral, not striking.

Common mistakes
Of course, makeup is a creative work, and each woman has the right to decide for herself how to look. In any case, you should adhere to the basic rules of visage, and in all other respects no one forbids the flight of fantasy. According to the beauty guru, many women often make a number of mistakes that are categorically not worth making.
Apply makeup without first wetting.
Wrong color of foundation.
Do not remove makeup from the face before going to bed.
Too much powder.
Incorrect correction and color of eyebrows.
A lot of mascara, which is lumpy.
Bright shadows.
Curved arrows and eyeliner on the lower eyelid.
Eye-catching lip contour.
Focus on everything: eyes, lips, cheekbones.