People associate cars of a certain continent or country with something. For example, “Japanese” is reliability, “Europeans” are style, “Chinese” have not yet earned the trust of motorists, and the brands of American cars give the impression of something big and powerful.
To become an association in the head of a person, you need to go a long way towards this. American automakers have long been loyal to their style. For more than fifty years, American cars coming off the assembly line have certainly impressed with their size and engine power. Even at a time when compact compact cars were in fashion, American manufacturers did not give up and were true to themselves, but this was not the easiest time for the US auto concern.
Brands of American cars
In general, the world of car manufacturing is very confused, new companies are constantly appearing here, old concerns are merging, absorbing each other, selling their subsidiaries and so on. Some automotive experts believe that it is this leapfrog and globalization in the world of automobile production that deprives manufacturers of their individuality, this applies not only to automakers from the United States - this is a problem for the whole world. Now, in the modern world, we can distinguish three major players in the market for hearth producers from the United States. These include General Motors, Ford and Chrysler.
Ford
The legendary Ford company, in addition to owning the automotive brands Mercury and Lincoln, has its own interests and financial stake in the once purebred Japanese company Mazda. Ford has also been a partner for Volvo for a long time, but at the moment this collaboration is over, and car makers have diverged in different directions.
GM
For General Motors, the various takeovers and multi-way mergers are also not alien, as their ownership of brands such as Chevrolet, Cadillac and Buick, which were once completely independent players in the market, can attest to. It is worth mentioning that GM is a co-owner of some concerns with Italian registration.
Chrysler
Chrysler once convinced large corporations such as Dodge and Jeep to gather under its logo. It is worth noting that both Dodge and Jeep currently continue to produce their cars under their personal symbols, despite any absorption.
The Plymouth brand was also once a great independent producer, now it is only part of the Chrysler concern. One of the largest global partners of Chrysler is Daimler. This brand is needed by Chrysler to conduct successful marketing in Europe.
It is worth noting the Russian footprint of the Chrysler company. The brand of the American car was seen in common projects with the domestic company GAZ - together they designed the Chrysler Volga Siber, which was almost a copy of the Chrysler Sebring and was created for the development of the Russian market by the American company. A successful model can not be called for the automaker, but there is something pleasant for motorists in it.
Also on our roads is not a rare guest of the Chrysler Voyager. Over the long years of the car’s presence on our roads, it has established itself as a large roomy workhorse with considerable appetite, but for its dimensions this is a quite moderate indicator.
Cadillac
This brand of American car is nothing short of a classic of US automotive history. The company has a long successful history, and Cadillac brand cars are in demand all over the world. We must pay tribute to the company for its corporate identity: Cadillac brand cars recognizable in the general stream are purebred American cars. Stamps, badges - these are the concepts that sometimes become common nouns. Cadillac today is a premium class of increased comfort and a very expensive brand. That's how people think about the creations of this American company. The head office of the company is in Detroit, which is the main city of US automakers.
Chevrolet
The company bears the name of one of its founder, the then chief engineer Louis Chevrolet. There is a legend according to which the nameplate of the company, which is now recognizable all over the world, is based on the wallpaper pattern in the hotel room of another brand founder, William Durant.
Separately, I want to say that Chevrolet is an excellent marketing company. She creates classic American cars (Tahoe, Camaro, Corvette), and actively adapts to the newfangled trends of other regions. What are the small cars like Lacetti, Spark or Cruze that do not fit into the American model, which at the time brought the concern very, very serious money. Another example of Chevrolet marketing - the company's complicity in the development of the domestic Chevrolet Niva - is an atypical American car.
Jeep
In our country, American cars are loved and respected , whose brand names sometimes become common names. The best example is Jeep. At one time, the company surprised all of Russia with its high all-wheel drive creations. The surprise was so deep and unplayed that to this day Russian people call any SUV or crossover a jeep every other time. Company cars are in demand all over the world. Their legendary Grand Cherokee and Wrangler - this is nothing more than the embodiment of the classic idea of ​​American automotive industry in life!
Dodge
It offers its customers classic American cars, SUVs, pickups, as well as commercial vehicles. The company was founded back in 1900. It took her only fourteen years to release her first car off the assembly line. In Russia, the company is known primarily for the models Caliber, Caravan and the monster RAM. The legendary Viper and Challenger are extremely rare in our country.
In various ratings in our country rarely make brands of American cars. The list with recognition icons is always filled with creations of concerns from the USA. There is some kind of inconsistency in this, which you can try to explain with a popular love for large and powerful cars from the USA, as well as a bureaucratic inability to own them (too much transport tax, too gluttonous disposition).
Hummer
Not a car, but a tank. Big, powerful, brutal. In the first two versions, the car could be driven with the “Trucks” mark in the driver’s license. The H3 model has become more adapted to the city, it is already possible to ride on it with the classic category "B".
It’s hard to say whether the adaptation of Hammer to urban style was a success. American cars of the brand Hummer (H3) in Russia have not become as popular as they were in the cargo version (H1, H2). You can’t call H1 popular with us, but Hummer H2 was bought and bought very well in certain circles.
From the history of the brand, you can recall an interesting fact. The great merit in creating the civilian "Hammer" belongs to the famous Arnold Schwarzenegger. There is such a story: Arnold starred in the film in which he controlled the military "Hammer". He really liked the car, he contacted Hummer management and convinced them to create a civilian version of the car. The leadership rested for a long time, but in the end trusted the actor. I must say that since then, Hummer management has never regretted its decision!
Lincoln
Cars of this brand in our country are rare guests. The fact is that the company did not particularly promote its brand outside the country. The company name is taken in honor of the American president. It was on that layer of society that the company tuned in when it was created.
As an emblem, “Lincoln” chose a compass, symbolizing the cardinal points that will interest the cars of the concern, that is, the whole world. Of course, this makes sense, but only at the highest level. Such cars are found in the tuples of many politicians, very rarely ordinary people drive them, with the exception of US citizens, where the brand is popular.
Now the flagship of the company is MKT. This is a full-size crossover under the brand of an American car: a seven-seat premium unit with 5 doors and ample clearance. The filling of the car at the highest level, as well as the power of its engine, which starts from the mark of more than 300 liters. with., an engine with a volume exceeding 3 liters, and a modern automatic machine. This is a car for special people. In Russia, the model is not supplied, and in special circles in the United States, this car is sold very successfully.
Buick
The company, which is well known in its native North American region, is an extremely rare guest in our country. The company's policy is aimed at developing the Asian market. The development is more than successful, the demand for Buick cars is growing rapidly. The main buyer is the people of China. With a very strict national policy in China and the support of a wide range of local automobile manufacturers, Buick manages to be in the leading position in China no matter what!
Enclave
This is the premium luxury division of the GM concern, a constant competitor in the premium segment, the full-size crossover Enclave - confirmation of these words. The car accommodates 7 people, the engine - 3.6 liters, with a capacity of 286 liters. pp., the numbers are amazing, as is the price. Although it must be said that there are enough customers for the model and there are enough of them not to remove it from production.
Honestly, this flagship of the premium division of a large concern is not particularly outwardly impressive, it seems that there are few who do not agree with this opinion regarding the American cars of the brand, Enclave photos will be only confirmation. But perhaps this is only a matter of taste, and we do not understand anything in this overseas chic and American dream!
Tesla motors
A non-classic American dream, these cars are completely different. They are not brutal, do not impress with their dimensions. But there is also what they took over from their classic counterparts from the USA. Tesla Motors cars are just as prohibitively powerful as the classic American car industry.
Tesla's philosophy is to focus on the future. Cars are environmentally friendly, fuel is electric energy, the car is just packed with various modern systems. In its niche, Tesla is a leader. It is worth noting that in the niche ratings, American brand cars are on the list in the first positions. In fairness, it should be said that Tesla has no full-fledged competitors yet, but they will be - they are already on their way. It is interesting to see the electric arms race over the roads of the future.
We tried to touch on major players in the North American car manufacturers market. We will not be tempting, we recognize that overseas cars are damn good and have their own special style and general style. The Americans are not trying to copy the newfangled lines of the body of competitors, they are bending their lines. Perhaps this is the secret to success, or maybe the reason is something else.
People will never stop loving classic American cars. Their brands in the lists of the best world manufacturers will always be, despite any mergers by the concern, their absorption and other bureaucratic noise! Brands of American cars with badges and names forever in the hearts of ordinary car enthusiasts, and nothing can affect it. No politics, no provocations will become an obstacle to people's love.
It would seem that American cars are not as reliable as the Japanese, and not as economical as the European ones. And the quality of plastic in most American cars is inferior to brothers from Europe. It is logical to assume that the "Americans" lost, but this is not so. Cars from across the ocean are made with love and scope, the configuration is simply amazing, as are the dimensions of the salons and luggage racks. They are bought by those who are tired of the ordinary and typical.
American car lovers say that they make cars all over the world, and Americans create, create and invest in them. It is also worth mentioning that the USA still produces the largest number of manual assembly machines. Of course, disputes between lovers of "Europeans", "Americans" and "Japanese" will never subside. We do not adhere to either side. Just say that those who love cars from America are the calmest, they never rush to criticize their opponents, because they are happy with everything, there is no need to prove anything, unlike European and Japanese car lovers.
Whatever your preferences in cars, you must admit that old American cars are the history of the entire automobile industry, current American cars are their own independent history, without copying the ideas of competitors, but with developing personal ideas and technologies. Well, the only so far in its Tesla segment is a huge application for leadership on the roads of the whole world in the near future.