The work of optimizers often depends on a large number of parameters. Some of them are not so important, but only complement the picture. And there are those that can indicate the poor quality of one of the components and determine the reasons. Few novice optimizers are familiar with what aprov is.
The concept
So, “aprov” is an English word that is translated into Russian as “approval”, “confirmation”. Thus, you can guess that this is a process of someone's approval. For example, if you register on the site, you are often required to follow the link that comes to your mail. This is an aprov.
That is, the concept itself indicates that the user receives approval immediately after checking any of his actions. To understand what an uprue is in traffic arbitration, you will have to learn about a new direction in marketing.
CPA
This is a relatively new trend in online business. Such marketing works with affiliate programs and is based on pay for the action of the audience. For example, you can pay for clicking on the link, registration, purchase, etc. Here, everything will depend on the direction of the resource.
CPA is the abbreviation for Cost-Per-Action, which translates into Russian as “pay-per-action”. The scheme of work of such marketing consists in a circular process: the company is looking for a partner, but in order not to be deceived, it turns to the CPA network. Such an intermediary often checks the honesty of business relations and receives a percentage for this.
The partner undertakes to advertise the services of the company. To do this, he finds a client for whose actions the partner receives a percentage. The client himself goes to the company's website, receives the necessary product or service, while bringing money to both the company and the partner.
Terminology
Understanding what an upgrade is, you may come across a fairly large number of terms that apply to this type of marketing. You will have to understand what traffic, arbitration, lead, etc. are.
So, before you get the upgrade, you have to deal with traffic. In this area, the so-called flow of visitors, which must be directed to the partner site. What to do with it?
You need to find it and send it to another site. This is called arbitration. In this case, you find interested people and send them to targeted resources. You can do this in different ways: if you do not talk about “gray” methods, then it is worth mentioning the sale of advertising.
Arbitration
Apruv - what is it in arbitration? This is the percentage of confirmed people who created the conversion after you redirected them to a partner site. For example, the owner wanted new visitors to not only register on his website, but also to buy promotional items. When you bring them to his resource, and they carry out the purchase of goods, you get an upset.
As mentioned earlier, arbitration is the search for traffic, often by setting up paid advertising. The specialist must calculate the costs in such a way as to make a profit.
Apru in traffic arbitration is a conversion at the stage of transition of applications for payment. So, the specialist at the initial stage of setting up advertising is working on ad impressions. It is with them that sales begin. The next step is to click on the advertising link. Naturally, in this case the percentage will be less, since not all users click on the banner.
By the way, the percentage ratio of these indicators is called conversion. Next, the user draws up an application. Conversion in this case is the percentage of clicks and requests. Both conversions are called lead. It is here that the aprov appears. What does this concept mean? In this case, this is the same conversion, but with respect to payment. The percentage will be the percentage of confirmed applications.
Calculation Rules
Leads are also called people who have completed the conversion. What is the percentage of uptime in this case? In order not to get confused in terminology, it will be easier to show an example.
So, the arbitrator found 1,000 people and redirected them to your site. The advertiser received customers, but found that 300 of them did not comply with the offer rules. Thus, 700 potential customers remained. Now they need to call.
Then it turned out that 200 of them are not ready to accept the order. There were 500 people left who made a deal with the customer. Thus, the apruv is 50%. The partner will receive money from 500 people.
What to do to achieve aprovu?
Understanding what a CPA upgrade is is not enough to work effectively. There are several factors that can affect the end result. The partner must strictly follow the rules established for the offer. If you violate them, after checking the network will reject applications.
Also, confusion can happen if the arbitrator and the advertiser do not agree. Suppose blog traffic was banned, but that was where the ad was placed. Accordingly, the result will be zero.
It is worth remembering about antifront. This system analyzes transactions on the Internet and can identify fraudsters or suspicious transactions. In this case, the partner will not receive his percentage and may be blocked in the CPA network.
Advertiser's fault or CPA network
If you know what an upru means, but don’t understand why you have a low percentage, think about the work of others. Perhaps it is because of the advertiser or the CPA network that the rate is unsatisfactory.
The fault may be the poor-quality work of the call center. Some online purchases are made under the influence of emotions. If the application is answered for a long time, then the potential client may change his mind or come to his senses. Accordingly, the transaction will fail and the uprising will not take place.
There is a chance for a shave. This is a kind of trick when real statistics are hidden by the advertiser. For example, the application was rejected, but actually accepted. The partner did not receive the money, and the advertiser earned more.
Problems can be with obsessive suggestions. In this case, the customer may be imposed additional accessories, options or more expensive goods. For example, he followed a link that suggested he buy a fur coat for 1000 rubles, but in the call center he was informed that it can be obtained if you buy another 2 for 20,000 rubles.
Finally, low-quality goods or services, as well as false product characteristics, which are found out only at the time of customers calling, can affect the percentage of the upgrade.
Percent
What is aprov? In addition to being an endorsement or obtaining the desired result, it is also the percentage of referred customers who made a purchase or any other conversion.
Those involved in such work often want to understand what percentage is the most successful. As practice shows, many believe that this indicator should be in the range of 38-50%. In fact, it can be less, since everything depends on the specifics of the resource.
Also, data fluctuate and sites with affiliate programs. Therefore, if you want to just start doing CPA marketing, you need to study all the data. It will not be superfluous to look at the forums where you can find negative reviews about some of the so-called affiliate programs.
Application
What is aprov, of course, is known not only to arbitrators. This word is used in SEO optimization. But here it means almost the same as in CPA networks. For example, those who work with Google AdSense are waiting for an upgrade. This is a contextual advertising service. It automatically places banners on sites. Their owners place such an advertisement in their home, earning revenue for clicks and impressions.
To work with the service, it’s worth getting an upstream first. Some users may complain that they do not receive Google AdSense approval. This may be due to incorrectly entered contacts, problematic content and using an account with a different address.