The story is made by unusual people. These are legendary personalities, outstanding, hardworking and purposeful. This is Giorgio Armani, whose brand is recognized as one of the most successful in the world. Under this name, a wide variety of products are produced that are in tremendous demand. And although the cost of production, in particular Giorgio Armani’s “Aqua di Gio” aroma, cannot be called low, the army of fans of the great couturier only increases from year to year. After all, this is not just a product necessary for a person , it is a symbol of luxury and impeccable quality, it is something that emphasizes the high status of a person and demonstrates his excellent taste.
Giorgio Armani: biography and star trek
In the nineties of the last century, the brainchild of the designer was considered the most profitable fashion house in Italy. The company's annual turnover was no less than eight hundred and fifty million US dollars. But what was the path to success overcome by Giorgio Armani? A man with that name was born in 1934 in the town of Piacenza, in a rather poor family. Housing conditions were very poor, and material difficulties very common in their lives. At first he wanted to connect his life with medicine, because the profession of a doctor promised respect and a good income. But then he nevertheless took the documents from the University of Milan, since even before the second year the young man could not get used to the type of blood, and there was no question of an autopsy. Then there was the army, which taught him to be hardy and disciplined. Before the debut collection was published in 1974, he tried many professions and gained experience in many companies. But from the first days of its existence, the enterprise of Giorgio Armani attracted the attention of a demanding public. And acquaintances with the right people, acquired during the search for himself and his own place under the sun, contributed to success.
The innovations of the great couturier
Before the creation of Giorgio Armani, “Aqua di Gio”, a brilliant master gave the world many innovative ideas. For example, it occurred to him to change the cut of a classic suit, to combine different fabrics, textures and things that were considered unconventional, to dress up men in colored clothes of soft cut. With his light hand, fashionistas around the world began to wear jeans or leather trousers with a tweed jacket. And he introduced the younger generation to high fashion , creating a collection of the budget category.
Style Features by Giorgio Armani
An interesting fact is that up to forty years the maestro was considered a failure. Changing many jobs, he risked starting his own business. As it turned out, it was not in vain. First, the designer created a collection for men, and then, inspired by success, he developed a line for women. He paid special attention to classics, which remain outside of time trends. But it is still worth noting that even classical pieces performed by Armani correspond to changes in society. The products of the great Italian are always a novelty with a certain twist that is impossible to resist.
Long before the appearance in the collections of Giorgio Armani “Aqua di Gio”, the fashion designer developed the basic postulates of his concept. All his work demonstrated practicality, while maintaining an elegant appearance. Its products are high-quality items with carefully thought-out designs made of expensive fabrics. Fascinated by his work, Armani refuses to follow established norms and trends, but, on the contrary, seeks to create them. No one will doubt that he succeeds and succeeds very well.
Products from Armani
Nearly five thousand people work at the production facilities of thirteen factories. The legendary fashion house today produces a lot of things. These are amazing clothes and very stylish shoes that Hollywood style icons like Penelope Cruz, Leonardo di Caprio, Julia Roberts, Tom Cruise, Robert de Niro adore. And under this brand you can buy watches, haberdashery, jewelry, glasses, goods for sports and home. And yet - delicious perfumes, which drives absolutely everyone crazy.
Women's aromas from the maestro
All perfumes by Giorgio Armani, including Aqua di Gio, are produced by L'Oreal in accordance with the agreement. And if the dresses from the legendary designer help to turn into a star even the most ordinary girl, then it is the fragrance that gives the image completeness.
Acqua di Gio is a true masterpiece from the maestro, which is recognized as one of the most successful. Fresh floral-oceanic plume is both sensual and calm. Opening the bottle with the most valuable liquid inside, you will feel the base notes of sandalwood and musk, complemented by a bouquet of roses, hyacinths, jasmine, lilies, and also the aroma of a ripe and juicy pear and melon. These are women's perfumes from Giorgio Armani, the price of which starts from three thousand rubles per 50 ml vial.
Perfume for men
But not only the fair sex can enjoy the divine perfume from a true classic of fashion. In 1996, the fashion house created a pair of fragrance for the stronger sex - Armani Acqua Di Gio Man. Like the feminine version of perfume, this creation is considered the most popular in the world, a real bestseller. And there are no analogues to this day. This is a bewitching fragrance woven from the hot sun, cool wind, colorful dawn, passionate night and sea breeze. Amazing bouquet is created by the initial notes - invigorating and temperamental citrus fruits (orange, mandarin, lime and lemon), tart bergamot, charming jasmine. The heart of the perfume will win over spicy coriander, sensual hyacinth, salty freshness of sea water, and burning nutmeg. They are mixed with notes of peach, violets, roses, freesia and cyclamen. The final chords are oak moss and cedar, patchouli and ambergris, noble white musk.
How not to buy a fake?
Charming fashionistas need perfumes just like an evening dress, because they create a halo of mystery and femininity around the body. Men also can not do without fragrances that emphasize their status and true inner world. Armani's Di Gio fragrances are suitable for everyday use and special occasions, but they are also appropriate in the office.
Needless to say, such a bestseller is constantly suffering from unscrupulous entrepreneurs who want to make money on the well-known name of a designer. In order not to buy a fake, you can focus on the price, as a rule, it will cost less than the original. But still it is better to pay attention to a special way of protecting the original: products: each unit of goods has its own number, which becomes visible in ultraviolet light. A careful choice of a store will help reduce the risk of buying counterfeit goods. An expensive product is unlikely to be sold in small kiosks or in a market full of different replicas, most likely it can be found in specialized boutiques.
Instead of an afterword
Recently, journalists have been pestering the genius couturier with questions about a successor. But what, he is already young, although he is full of strength, he has no family and children. For a long time he was credited with a relationship with Sergio Galeotti, a friend and partner who had been close for twenty long years, and then died. Of the relatives, Aramani has only a niece who works in his company. But Giorgio only laughs in response, as he is not going to retire yet. Work is his life, and if he stops working, then everything will lose its meaning. Such is he, the greatest designer of our time, the founder of the Armani fashion house.