The brand name is a graphic designation of the manufacturer of the product. Immediately, we note that the logo and brand name are related to each other, and to be more precise, the emblem is one of the types of company style .
In order to understand how this sign works, just go to any store, regardless of the type of product. The brands you know will be recognized only with a cursory glance. Color style, logos, fonts and images are the main factors that distinguish the product from competitors.
Thus, this symbol positions the product in a specific market segment, being an identification mark for consumers. The development of the brand name starts from the beginning of the establishment of the enterprise.
In order to understand a little about this part of the company's PR, consider what brand names are:
- fine - graphic elements, symbols;
- verbal - initials, inscriptions, numbers;
- combined - a combination of graphic and verbal designations.
Regardless of which brand name is used, it is the property of the company. In visual design, the design should meet aesthetic standards, the direction of the company, as well as be memorable and selling.
So, the brand name is the style of the company, with the help of which the consumer makes a choice in favor of a certain product. This element has special requirements:
- facilitation of brand perception;
- product recognition;
- stimulating the desire to make a purchase;
- association with warranty and quality.
As can be seen from the above, the brand name is developed carefully, taking into account the specifics of the market, consumer preferences and many other aspects. Style combines art and design work, marketing, legal knowledge, psychology and cultural studies. The last two points are also important, because in different states the same signs are perceived differently. If in our country a certain image does not confuse anyone, then in another it will cause public outrage. Therefore, the choice of a brand name should be carried out especially carefully if the company plans to enter the international market.
As mentioned above, the brand name and logo are firmly connected to each other. When starting work on creating a graphic design for a trademark, do not forget about the specifics of your company. For this, not only the image or the inscription itself is taken into account, but also the color scheme. The consumer should have only positive associations. For example, red color and its shades indicate action and, as you know, attract attention. But not everywhere its application is appropriate. Yellow is sunny and soft enough. This shade is often used for charity events, registration of children's products. Blue is the color of the mind, making it ideal for technology companies, as well as for any training courses. Violet gamma is used for companies aimed at creative activities.
All this is just a brief description of how the brand should look. If it’s still not entirely clear to you why so much attention is paid to this part of PR, then look at the logos of banks or mobile companies. You can be sure that even without the accompanying explanations you will accurately determine the name of each institution and brand.