The history of the famous company Loreal began very romantically. More than a hundred years ago, the wife of a chemist from Paris Eugene Schueller, using low-quality hair dye, ruined chic blond hair. Nothing could calm the unfortunate woman, tears flowed in a stream. However, the spouse managed to console her beloved by promising to create and give her the best dye in the world, completely safe for hair.
He kept his word: soon paint was created, which included only safe chemical components. Thanks to the chemist’s skill, his wife’s hair acquired its natural color. Schueller was pleased with the result of his experiment. A little later, he presented the paint to his friend, a hairdresser, who was able to make sure of her undoubted advantages, having tested it on dozens of French women.
Inspired by the first success, Eugene Schueller opened a small company that made hair dyes. Later, in the 30s, this company turned into a large concern with a short and sonorous name - Loreal. Schueller received the most enthusiastic reviews of his products, and this inspired him, made him work with tripled strength. Today, Loreal is represented in 130 countries by 26 international brands.
The world-famous Loreal company with a century of history was able not so long ago to break into the previously closed Russian market for it. Overwhelming success awaited her here. Russian women, not spoiled with high-quality cosmetics and perfumes, having experienced their beneficial effects, unanimously declared that the best cosmetics in the world is Loreal. Reviews about its quality were excellent.
In 1966, the Loreal company introduced its regular customers to the new product - Recital hair dye. She was attractive not only for her gentle
composition, but also the ability to use it at home without the participation of professional masters. In the 80s, Loreal developed a new generation of paints. Their main difference from earlier samples is a creamy structure and a variety of shades.
After 10 years, Excellence Crème cream hair color appeared on the shelves of perfume stores. It is saturated with ceramides and programmed to completely protect the hair from the inside, it is characterized by the ability to stimulate hair to self-repair after each dyeing. Today, it can be argued that the best hair dye is Loreal dye. Reviews from grateful women confirm this.
In addition to hair dye, Loreal cosmetics gained immense popularity. The company's laboratory is constantly working on the creation of decorative cosmetics of various textures and shades. Most importantly, every woman
will be able to find the right tone, shade, texture of decorative cosmetics "Loreal". Reviews of her confirm this.
The company always goes one step ahead of fashion, so now, obeying the desire of women to look natural, the company has released Aliance Perfect foundation creams, mascara for lengthening and separation of eyelashes, lasting lipsticks and lip glosses.
After seven years of research and numerous developments, Loreal created in 1992 unique products that can inhibit skin aging processes - Plemitude, and a little later - a series of Revitalift wrinkle creams. Today it is the most effective and popular anti-wrinkle treatment. The company receives reviews on Loreal cosmetics in large quantities daily.
Nowadays, like many decades ago, Loreal products are very popular all over the world. You can leave feedback about it on the official website of the company.