In the modern world, in order to have a constant stable income, you need to do your own business. That's just how not to make a mistake with the choice of a niche. It's no secret that catering is one of the most cost-effective types of business. However, to open even a small cafe, you need a large starting capital, so more and more entrepreneurs are stopping at the idea of ββfast food. It is good because it does not require significant financial investments, and also provides complete freedom with the choice of business format, because today through small stationary points they sell absolutely everything from the most ordinary pies to restaurant-level dishes.
But as statistics show, among consumers the shawarma is most in demand. It is very satisfying and tasty, and also is relatively inexpensive, which makes it an ideal option for a snack. That is why the demand for this product is stable throughout the year, and therefore, you can make good money selling it. Let's figure out how to open your shawarma from scratch, and also find out what problems you will have to face.
Action algorithm
Any type of business is fraught with certain problems. This is especially true of catering. Therefore, to do everything right, you need to carefully plan everything. Do not know how to open shawarma? A business plan, or rather, its main aspects, will help you with this. The process of starting a stall is carried out according to the following scheme:
- IP registration;
- registration of permits;
- conclusion of contracts for the supply of raw materials and garbage collection;
- rent or purchase of an outlet;
- equipment purchase;
- search for colleagues;
- purchase of raw materials;
- marketing.
But before proceeding with the implementation, it is necessary to draw up a competent business plan. Especially without it, you should not start if you had no business of your own before and you have no idea how to open a shawarma. But even if you do not have experience and knowledge, then this is not a problem. You can cope with everything by following the instructions that will be given later in this article.
We prepare documents
Let's dwell on this in more detail. So, you have a business plan ready. What does it take to open a shawarma from scratch? The first thing you should do is go to the tax office and register an IP. Next, you will need to prepare a package of required documents. It includes:
- permission to carry out street trading;
- conclusion of the SES on the compliance of the stall with all sanitary standards and requirements;
- conclusion of Rospotrebnadzor and its annex;
- production control plan;
- agreements with the disinfection service, laundry, disinfection and communal services;
- certificates of quality for finished products.
All of these documents are required. Without them, your activity will be considered illegal, which is fraught with serious problems with the law. In the case of verification, you may receive a large fine, and close the sales point.
Determine the location
This aspect should be given special significance. When composing a business plan for a small business, shawarma may not be the only product sold; special attention should be paid to finding a suitable place. It is from him that the success and profitability of any point of sale depends to a greater extent, regardless of the group of goods. As for fast food, the following places are most suitable for it:
- crossroads with high traffic;
- neighborhoods of educational institutions, city markets and business centers;
- sports objects;
- close to public transport;
- shopping and entertainment centers.
The stall is small in size, so it can be installed absolutely anywhere. The main criterion is the constant presence of people who, being hungry, will want a quick, tasty and inexpensive meal. According to experts, large sales can be achieved if you trade at intersections, as well as near bus stops and universities.
Stall requirements
When thinking about how to open a shawarma, you should immediately be ready to spend a certain amount of money on the design of a trading room. And this applies not only to the appearance, which should be bright and attractive, but also meet the basic technical standards. Any room in which cooking is carried out must have:
- good ventilation system;
- a bathroom;
- water dispenser.
In this case, it does not matter what format the stall will be - stationary or mobile. In any case, the requirements must be observed, unless, of course, you do not want to receive a fine.
Logistics Equipment
What you need to know about this? For full work, you will need not only a stall or tent, but also certain equipment. Some novice entrepreneurs want to save on it, so they buy cheap or used equipment, but because of this, the quality of the products is significantly reduced. Therefore, it is better to choose good and reliable equipment. What does it take to open a shawarma? The minimum set includes the following:
- grill - 45 000 r .;
- extractor hood - 20 000 r .;
- refrigerator - 40 000 r .;
- Microwave - 5,000 p.;
- cash register - 3 000 r .;
- kitchen furniture - 22 000 r .;
- dishes - 5 000 r.
In total, the purchase of equipment will cost 140,000 rubles. The indicated prices are averaged and may vary depending on the region of the country. After your business starts to bring a steady profit, you can purchase better equipment, and in the first stages of work there will be quite enough reliable and inexpensive devices.
Staff recruitment
Let's dwell on this in more detail. When drawing up a business plan for opening a shawarma, many people pay great attention to finding the ideal place and premises, as well as purchasing equipment. But, as practice shows, most are not too serious in recruiting staff. For continuous operation and service of a large number of customers you will need:
It is worth noting that at first you can manage the work of a shawarma stall yourself, as well as engage in accounting. An assistant can be found when you have several points of sale. When hiring staff, the following criteria are key:
- the presence of a medical book;
- work experience of at least 2 years;
- stress resistance;
- honesty;
- competently delivered and polite speech;
- cleanliness.
In order for the stall to bring maximum profit, it is recommended to work at least 10 hours a day and seven days a week. Therefore, for cooks, it is worth setting a shift schedule so that they have time to relax.
Search for ingredient suppliers
This aspect should be given special attention. What does it take to open a shawarma that will bring good profit? One of the key success factors is quality ingredients. Some businessmen want to reduce the cost of dishes in order to maximize profits, but the result is the opposite effect. There are two reasons for this. Firstly, no one will sell tasteless food, and secondly, if someone is poisoned by your fast food, this will entail criminal liability.
When looking for suppliers, give preference to large companies that have long been working in the market and have a reliable reputation. Although the initial purchase price is not the most profitable, you can be sure of the safety and quality of the ingredients. When you start to make a good turn, you can negotiate a discount with the supplier.
It is recommended to buy products in small batches so that they do not have time to deteriorate. This will also save space on their storage and reduce the cost of paying for utilities.
We determine the assortment
If you decide to open a shawarma stall, a business plan will greatly simplify this task for you, determine in advance what you will trade. The more varied the assortment, the more you can earn. Related products may include:
- juices;
- carbonated drinks;
- tea and coffee;
- hot dogs;
- mini pizza;
- sandwiches;
- pies;
- burrito;
- sausages in the dough;
- burgers, etc.
But you must understand that if you have a large assortment, you may need additional equipment. For example, to make tea you will need an electric kettle, and for coffee it is better to get a good coffee maker. Therefore, competently approach planning and really evaluate your financial capabilities.
Marketing
This aspect is worth exploring in the first place. Even a novice entrepreneur knows that advertising is the engine of commerce. Therefore, when developing a business plan for selling shawarma, you should carefully consider how and with what you will attract buyers. To earn money consistently, you must:
- to develop a bright and attractive kiosk design;
- purchase only fresh ingredients;
- to cook delicious food;
- come up with interesting promotions.
In addition, experts and marketers advise making a transparent display case. If people see how to cook food, then they will not only have a stronger appetite, but also increase confidence in your stall, because they will know that they prepared shawarma or a hot dog with clean hands in sterile conditions and from quality ingredients. In doing so, you should always keep the brand. It is only necessary to cook fast food from expired products once, and negative reviews about you will fly away very quickly. And to restore the damaged reputation will be impossible.
How to open shawarma with minimal investment? That's quite possible. If you put a stall in a busy place, then special advertising costs are not required. It will be enough to hang an attractive sign that catches the eye of passers-by, and buyers will not take long to wait. You can also print leaflets on a regular black-and-white printer and give them away at educational institutions, shopping centers and other public places.
Financial planning
Each aspiring entrepreneur is interested in the question of how much money is needed to open a shawarma. Estimated costs are as follows:
- registration of permits - 10 000 r .;
- purchase of equipment - 140,000 p .;
- rent - 30 000 r .;
- purchase of ingredients - 10 000 r .;
- salary - 40 000 p .;
- advertising - 5,000 r .;
- payment for utilities - 5 000 p.
In total, it turns out that 240,000 rubles will be enough to start. Compared to the opening of other catering establishments, these are mere pennies.
Business profitability
So what do you need to know about this? Is it profitable to open shawarma? The answer to this question should be received before the start of registration of IP and registration of permits. Let's try to calculate the approximate time to break even. To date, the average cost of shawarma is 150 rubles. If the place for the stall is chosen successfully, then you can sell about 7 finished products per hour. Thus, if the institution operates without days off for 12 hours a day, daily revenue will be 12,500 rubles, and per month you will be able to earn about 370,000. Subtract the associated costs, which will be 100,000 rubles, we get a net income of 270,000 rubles. It turns out that the initial investment will fully pay for itself in just 1 month. But you must understand that in business you can never be sure of something for sure, therefore it is better to plan with a small margin of time.
Potential risks
Above it was described in detail about how to open shawarma. But in the process, you may encounter certain difficulties that you should be prepared for. Among the main ones, the following can be distinguished:
- high competition;
- difficulty finding qualified personnel;
- responsibility for the sale of low-quality food;
- the likelihood of higher prices for ingredients.
Unfortunately, not all risks can be controlled, but you can influence the main ones. It is also important to consider that shawarma is a product for people with a low level of income, so do not overestimate the price of finished products. You will have to optimize the whole process of work well in order to achieve the lowest possible cost.
Conclusion
According to experienced entrepreneurs, catering is a profitable, but very complex business. A high level of competition, regular inspections, a constant increase in raw material prices and much more - all this introduces a lot of difficulties in the work process. But if you thoroughly approach the body and carefully plan everything, you can build a profitable business that will regularly bring a steady income. And gradually scaling up and opening new stalls, you will forever forget what work is. The main thing is not to be lazy and use exclusively fresh ingredients to sell only tasty food. If people like your shawarma, then there will simply be no end from buyers. Most importantly, don't be afraid to take risks. And you will succeed!