A visit to the children's store can cause delight not only in kids, but also in adults. An incredible amount of toys, clothes and stationery - moms and dads also want to plunge into the world of abundance, which they were partially deprived of in childhood.
Those who are already 30 years old still remember the cherished “Children's World” - the only chain of stores for children in the country. The first branch was opened back in 1947 as part of the Central Department Store on Myasnitskaya Street.
No. 1 in the USSR
The largest "Children's World" in Moscow opened its doors in June 1957. It is a huge seven-story building on Lubyanka (Dzerzhinsky) Square. Construction lasted four years. The author of the project was a talented architect Alexey Dushkin.
For the finishing works, only the best and most durable materials were selected: white and colored marble, bronze, cast iron, rare oak and ash. Stair railings, lighting fixtures and other interior details were made according to the author's drawings.
The first three floors were given to the largest factories and plants of the USSR for the production of children's goods - there were stands with the best samples of products. However, the greatest delight among young visitors was caused by the magnificent hut-watch and carousel.
DTM on Lubyanka
Unfortunately, in the 90s the largest Detsky Mir in Moscow was privatized, but the assortment was still focused on children. Nine years ago, the owners of the building began a massive reconstruction. The grand opening took place at the end of March 2015, but this store no longer has anything to do with the legendary Detsky Mir chain.
“Central Children's Store on Lubyanka” is the new name of the next shopping center where you can buy goods for toddlers and schoolchildren, have a bite to eat in the restaurant courtyard, visit the rooftop observation deck or the “Museum of Childhood”.
Heritage
Today, the rating of the best children's stores in Moscow is headed by “the same“ Children's World ”. In 1996, AFK Sistema became the new owners of the network, which continues the traditions of the legendary Soviet brand.
Clothes for boys and girls, strollers and furniture for babies, all kinds of toys - only the best Russian and foreign manufacturers are among the partners of the store.
Note that the magnificent building on Lubyanka Square, where the largest Detsky Mir was located in Moscow and the USSR, before the crisis of 2008 also belonged to AFK Sistema. But due to financial considerations, he had to be sold. However, the real Detsky Mir chain was also not left without a flagship store.
On Vozdvizhenka
A little over a year ago, the management decided to rent the building of the former Voentorg for ten years. Now the question of where in Moscow is the largest “Children's World” is quite simple to answer. Address: Vozdvizhenka, house 10.
The new place is in no way inferior to the former, because the sales area is more than seven thousand square meters. The building of the former Voentorg department store was also thoroughly reconstructed, or rather, rebuilt. A modern retail and office center has appeared on a historic site, which has recently housed the largest Detsky Mir in Moscow.
Shopping and entertainment
In addition to the huge assortment presented on several floors of the children's hypermarket, there are many attractions for young visitors inside:
- places for drawing on a board or paper;
- play areas for boys (pirate ship), girls (castle for princesses) and kids;
- delicious milkshakes.
Figures of heroes from “Well, wait a minute!” and “Teenage Mutant Ninja Turtles”, huge cars, buildings made by Lego, planes and balloons under the ceiling, and even a life-size colorful helicopter — the designers tried to create a real fairy tale for children.
On one of the floors there is even a carousel, which acts as an element of decor. Riding it, unfortunately, is impossible. But if you want to remember your childhood, then go to another “Children's World” located in the Mega Belaya Dacha shopping center. There, right at the entrance to the store, a real carousel is installed, which all Moscow remembers. The largest “Children's World” in Lubyanka is a thing of the past, but the carousel that thousands of Soviet children rode around like a thread connects us.
Not one step back
Today, the Detsky Mir chain includes 296 stores that are open in the cities of Russia and Kazakhstan. In addition, the Detsky Mir group of companies acquired an equally popular children's market - “ELC - Early Development Center”.
The stores have many interesting events. More recently, in the "Children's World" on Vozdvizhenka a master class in sand painting was held under the guidance of teachers from SandPRO studio. Everyone could participate in the competition and regardless of the result received a 25% discount on attending classes in the "magic" studio.
Virtual world
Sometimes modern mothers and fathers are so busy that there is absolutely no time for shopping. Like most large companies, Detsky Mir is actively developing on the Web. Toys and goods for children in the Detsky Mir online store can be ordered 24 hours a day. Of course, the choice is a little more modest than in retail stores. However, there are also advantages:
- Promotions and discounts on certain brands.
- Special offers from partners (for example, “Thank you” from Sberbank).
- Detailed product description and real photos.
- Fast order processing.
- Free shipping for orders over 2500 rubles.
- Payment by credit card or cash to the courier.
The ELC brand also has its own online market where you can make purchases without leaving your home. By the way, the most experienced designers and psychologists participate in the development of developing toys, but the children themselves remain the best consultants.