If you want to give people joy, fun and a good mood and make good money by turning your work into a series of festive events, then creating an agency whose task is to organize and hold banquets and other celebrations is a great business idea.
What is this business
This business idea is based on the provision of services in the service sector and restaurant business. In this case, you can get by with relatively small initial investments and develop your business in almost any locality.
Holidays were celebrated everywhere and at all times. But nowadays it has become fashionable to celebrate a lot, widely and on a grand scale. As you know, there are always a lot of reasons for this - from classic anniversaries, traditional weddings and invariable birthdays to now popular corporate parties, which almost every self-respecting company considers it to be its duty today.
It is for this reason that there are more and more agencies whose specialization is the organization of corporate banquets and other events.
Why is it profitable
Often, ordinary citizens are sorely lacking in imagination to arrange an interesting, non-banal and memorable event - a wedding, birthday or New Year's office party. Most are ready to spend quite decent money for the original script and the celebration of the "not like everyone else."
This business develops, as a rule, in one of three main areas. The first is the completely independent organization of the event. To do this, you must have a wide staff of employees with various specializations. Only large, stable companies with established relationships and a stable position in the services market can afford it.
What else can I do?
In the second option, the company does not have its own employees, as such, they are hired once for each specific order. This is most often done by small start-up agencies. The main drawback here is the risk of holding an event at a level lower than stated. Indeed, it is extremely difficult to vouch for the quality of services provided by random, unfamiliar performers.
The best option, we think, seems to be some kind of intermediate combination of the two above-mentioned schemes - when the staff is partially staffed by reliable organizing staff, and the presenters, artists and creative teams are invited each time from the outside, for the needs of a particular event.
The essence of a business idea
What types of services are provided by such agencies? The list of them, as a rule, includes the organization of various types of events - from private corporate parties to children's morning performances, including banquets and, of course, weddings. The organization of a wedding banquet is perhaps the most complex and responsible business compared to an ordinary celebration.
Banquets are the most common form of corporate events . They are satisfied both in cafes and restaurants, and in their own offices of firms. When organizing this type of holiday, it is important to pay attention not only to the table, but also, which is very important, to the entertainment program. It should consist partly of concert numbers, partly of "interactive" games with those present in the hall.
Organization of a banquet in a restaurant
The restaurant business can rightfully be called one of the most complex. In this niche there is fierce competition, the need for expensive equipment, the need to cater to the whims of customers, tight control of supervisory authorities and many more problems that a beginner businessman can handle very, very hard.
Of course, not everyone can afford own restaurant. Most of those who organize banquets rent a room suitable for a particular event and offer the client to spend a holiday in it on the desired conditions. Others rent a room they like on a long-term basis and develop their activities based on available resources.
Those wishing to order such a service are immediately asked questions about the number of people who will be present, the subject of the event, the basic requirements for the menu, service, decoration of the hall, etc. This is the main rule for organizing banquets. Estimates of future expenses must include, in addition to rent, the cost of products, the purchase or rental of furniture, the services of decorators, decorators, utility bills (if the premises are rented on a long-term basis).
The final prices for the customer are calculated taking into account the planned profit. The practice of running such a business shows that the average payback - even on the terms of buying out (rather than renting) a room - with a good deal, occurs in about a year, provided that 5 full-scale events are held monthly. Of course, in the case of rented premises, the initial investment will pay off much faster.
How to choose the right room
When choosing a suitable room should focus on the average number of participants 200 people. There should be enough space in the hall for both sitting and dancing. In addition, the stage for the performance of artists will not be superfluous. And in some cases, the client may require seating for an away conference. After all, the format of the event may be different.
Remember that the organization of banquets is a matter requiring the consideration of many nuances. If you decide to rent a semi-basement or something sports type with the appropriate environment, a feeling of comfort and celebration can not be achieved. What do the windows in your room look like? Do you have a screen and a projector in stock? How many furniture for different options for feasts? Can you quickly provide some non-standard light or sound accompaniment, if the client so desires? What about wardrobe and bathrooms? If you do not have answers to these and many other questions, the circle of potential customers will be significantly already possible.
The hottest days for banquets are considered Friday and Saturday, try to ensure that these days every week you are not "empty".
Who are your employees
What about the staff of such an agency? They are divided into permanent (managers, whose task is to find customers) and incoming (animators, dancers, clowns, etc.). In addition, a driver with a car is highly desirable in the state - in order to organize the delivery of artists along with the associated props to the scene on time and without problems. If the list of your services includes the organization of outdoor banquets, then the chances of success of the business increase.
Nowadays, the general specialization is more convenient to deal separately with suppliers of balloons, separately - with specialists in pyrotechnics, the same applies to clowns or tailoring costumes. Your task is to organize competent interaction of all your resources, both human and material.
Cadres decide everything
When selecting personnel, pay particular attention to the person who will work directly with clients. He must not only be well versed in all the intricacies of the work, but also have sensitivity, an attentive attitude to people and the ability to catch the needs of the client, so that he can unobtrusively correlate with the general style of the event.
Another important point is having a good designer. Not everyone will believe that for the correct arrangement of tables in a particular room, competent serving and beautiful decoration, a considerable taste, knowledge of fashion trends in this area and creative thinking are required .
An important quality of the future employee of the agency is the presence of well-established relations among the owners of restaurants and cafes, cooks, waiters, the ability to quickly negotiate with them about leaving for the right place. And you should always take care of the fallback - just in case.
Where to negotiate
Even if at first you don’t want to rent an expensive and luxurious office, in any case you should have your own “territory” - that is the place where the client will come for a preliminary discussion of the details of the upcoming celebration.
At first, for this purpose, your own apartment will also fit. If you still decide to rent an office, choose a room in a convenient area with good transport accessibility.
It should consist of at least two rooms (a meeting room and a working room for managers) with a total area of not less than 30 or 40 square meters. meters.
How to advertise your services
The Internet is a great help in any business. You can not do without effective advertising, otherwise where will the customers come from? Own colorfully designed website is a tool, without which the successful organization of banquets is almost impossible.
Having come to it, the consumer should immediately see your contact phone number so that you can contact you at any time, it is also advisable to place reviews of satisfied customers in a prominent place. If a site visitor has the opportunity to leave a request right here, this will further increase your chances of success.
In addition, do not forget to advertise your services in print and on bulletin boards. Sufficient activity in promoting the agency on the market will very soon do its job. After all, weddings and other special occasions happen daily, and with due persistence and professionalism, you will soon be able to firmly establish your position in the chosen niche and receive orders on a regular basis.
Organization of banquets - an economic component
When calculating future profits and, accordingly, business performance in general, one should proceed from data for a specific region. You need to be informed about tariffs, prices for various types of services, the cost of the necessary equipment and supplies.
You can get this data on the pages of advertising publications, on the official websites of manufacturers and online sites. Do not be lazy to personally call those who offer services in the area you are interested in, compare rates and display some optimal numbers for yourself.
Initial investments in office furniture and office equipment, musical equipment (preferably), creating your own website for effective advertising will be needed, perhaps a stock of a certain attribute (costumes, props).
What will the lawyer advise
To conduct activities of this kind, such as the organization of banquets, it is best to register an IP, which will allow you to apply a special tax regime - in the form of a simplified declaration. At the same time, there is no need for accounting and, accordingly, for the services of an accountant (as opposed to LLP).
Under this regime, the total CIT (corporate income tax) together with the social tax will be 3% of the income (expenses incurred are not taken into account). The marginal revenue for six months is equal to 1,400 times the value of the minimum wage.
Licenses for this type of activity are usually not required.