Types of online stores. Types and models of online stores

Almost all progressive businessmen, literally of any field, thought about selling their own products through a worldwide network. An online store is a website that provides an opportunity for a consumer and a merchant to make a deal remotely. Before proceeding to the formation of the platform, the business owner should develop a strategy: find out the main trends in the formation of electronic commerce, understand the specifics of his own store and identify competitive advantages.

Further, in detail about what types of online stores are, and for what reason they are so important to separate.

Classification

In civilized countries, an online store is an online site that advertises products and offers, takes applications for them, offers various types of payment for the order, provides warranty and insurance for ordered and paid goods and services, executes their prompt delivery, guarantees the confidentiality of transactions and the likelihood of their occurrence. There are a huge number of different systematizations and types of online stores, they can:

• work only online;
• combine offline and online commerce;
• operate on the basis of the dropshipping system;
• Deliver a product or service directly to a customer
• to cooperate with third-party firms of various trends and patterns of ownership;
• engage in wholesale sales of the product and retail;
• participate in a partnership project;
• sell digital products;
• can be highly specialized (operating with one manufacturer and a small group of products) and universal (for example, specializing in the implementation of household appliances and electronics).

According to multiple studies, e-commerce is gaining more recognition and gaining momentum. Moreover, it is less costly and easier to implement than offline. An increasing number of consumers prefer to make purchases via the Internet, especially in large settlements. This type of shopping is much more comfortable, faster and cheaper.

What tasks will the owner face

The most important task in the work of any type of online store is building confidence between the consumer and the merchant. For this reason, at absolutely all stages of the partnership it is important to show the potential buyer their own availability and decency. There are a number of alternatives that function in almost every business:

• Detailed customer reviews with photos, hyperlinks to profiles on public networks and video material.
• Statistics show that sales increase if buyers are convinced that they can return the wrong item. Therefore, it is necessary to provide a guarantee of return, moreover, in the majority of cases this must be done within the framework of the law.
• Certificates and licenses are required from the product manufacturer.

What are the advantages of getting an entrepreneur

• The online store does not require an office and can work safely in the absence of its storage facilities.
• It is possible to supply our own products not only to the surrounding regions, but also everywhere.
• The number of employees to accompany a flawlessly created online store will need much less.
• You can perform operations around the clock and being anywhere in the world.

The online store has many positive aspects, which allows each entrepreneur to conduct his business transparently, uncomplicatedly and profitably.

Perfume online store

The cosmetics store has its own characteristics that must be considered:

• A virtual platform cannot provide guests with the feelings that they get when they enter an ordinary store. Expensive branded perfumes and perfumes are quite demanding on proper framing: shiny windows with luxurious decoration, polite and smiling staff, captivating smells flying in the atmosphere. When deciding on which assortment to focus on, it would be better to refrain from the luxury sector, due to the suspicious attitude of buyers to the guarantees of the authenticity of such a product.
• Particular attention should be paid to the issue of various guarantees. Ensure the presence of certificates on the subject of trade, guarantee the return or exchange of the purchased item, comply with all legislative conditions. All of this should be clearly written on the website.
• It is also important to control the quality of the product, especially if it is budgetary. One angry buyer is enough to emphasize the reputation of the service.

Getting started is necessary with the formation of a website, which is required to be both a store and a seller. Here it is necessary to take into account a number of peculiar conditions:

• Ease of use, ease of interface.
• High-quality photographs and a clear view of any unit.
• Create an application. For example, the current women's forum or master classes.
• The process of payment and ordering the selected product should not cause any problems on the part of the consumer.

In a successful perfume online store, you need to provide the maximum number of tips and alternatives for delivery and payment.

Embroidery shop

Despite the growing demand, most domestic businessmen are skeptical of this area of ​​commerce, not expecting significant benefits and prospects for development from it. But the practice of previously available investors in this market safely denies such fears. Many open such shops, so that your favorite hobby brings money, and in some cases a steady income. So, first you need:

• Buy a domain hosting for launching a website.
• Select a template and configure payment acceptance.
• Next, fill out the website with product snapshots and write a description for each embroidery.
• For auxiliary promotion of the store, you should create accounts in the social. networks (Instagram, VKontakte, Facebook).
• Set up and activate marketing campaigns in Yandex.Direct, Google Adwords, Avito.
• The online embroidery store can be expanded with sets of materials, exciting ideas and presentable packaging. Over time, increase the list and interest third-party artists and masters.

This market sector is not oversaturated and in demand among consumers. After a certain period (approximately 1-1.5 months), it will be obvious whether the business will become profitable. And in the event that there are already first buyers and positive feedback, then you should issue an IP or LLC.

The profit from such an online embroidery store, designed for connoisseurs of creativity, is about 25 thousand rubles. per month. Embroidery is considered one of the most popular and famous types of needlework. Consumers are mostly girls, so this circumstance should be taken into account when making out.

How to interest first customers

After the large online store was founded and designed, it is necessary to attract potential customers.

• Newspapers and other media. The first thing that needs to be done is to place ads in the district print media. And do not underestimate the result that they give.
• Arrange home delivery.
• "Word of mouth". You need to talk about your hobby to a neighbor, girlfriend, colleague, demonstrate your own work convincingly, and be sure to mention that they are for sale. Sooner or later, the customer will be guaranteed!
• Give a number of copies to the art salon and other shops where hand-made products are sold. This is a great opportunity to demonstrate your own work and be noticed by potential customers.
• Presentations should be made for VIP customers. For example, in some cottage place where they prefer personality.
• Offer products to restaurants and cafe-bars, hotels, design firms, marriage salons. This can be done by sending a message with a quotation to their e-mail.
• You should use Internet tools to the maximum and demonstrate your own work on specialized websites and auctions.
• Make announcements in different forums.
• Use public networks for advertising, forming thematic groups.
• Of particular interest should be given to high-quality images and detailed product descriptions. Since network users do not have the opportunity to see the product in reality, to touch it, for this reason the products should be characterized in a colorful and understandable way.
• Meet and associate with like-minded people. This will undoubtedly help to open a store in the future together and will not entail special expenses.
• Open a gallery of copyright items, where you can take and the works of other craftsmen. In the case of the implementation of someone else's picture or another product, extract a percentage of the operation.

Online toy store

This is an excellent concept to start your own business. A business can start even at low costs, it will pay off fairly quickly, and the range of consumers is more extensive. It requires:

• Conduct marketing research, as this business is quite specific.
• Register as an individual entrepreneur or legal entity.
• Make a comfortable website, optimize it, organize logistics.
• Investments can be up to 500-600 thousand rubles., With a significant part will be spent on the purchase of goods.
• Decide on what the composition of workers will be and the method of the trading system (whether there will be storage facilities).
• It is better to purchase the product directly from manufacturers, but for starters it is possible to work with dealers.
• It is desirable that other children's products exist in the store: food, hygiene items, children's vehicles, products for newborns.
• The assortment should be sufficient so that the consumer can buy everything in one place.
• For a consumer to want to purchase a product, he must be provided with detailed and high-quality information about him: a photo, price, description and properties, feedback from other consumers.
• For entrepreneurship to be profitable, the main thing is to choose the right assortment for an online toy store. For example, there are such children's products that can be sold at a mark-up of 100%. These include baby food and hygiene items. And in the toy sector there is quite significant competition, and for this reason the margin on them will be lower.
• Much attention should be paid to website navigation, to consider the concept of searching and sorting a product.
• Pay great attention to the platform or give it to the development of web studio specialists.
• It is necessary to carry out optimization for search engines and organize contextual advertising, mailing to e-mail addresses, advertisements in public networks, and carry out various promotions.
• In order to avoid failures during the holiday season, it is necessary to have a sufficient reserve of the most common children's products.

Children buy toys all the time. For this reason, such a business is always relevant and promising. And if you do business through the Web, you can limit yourself to the smallest starting capital.

Tire shop

His tire shop has always been, is and will be alive, now a huge number of cars drive on our roads. The new businessman has two roads here:

• invest millions in the formation of a large shopping center with a large assortment;
• open a small service (tire fitting) and already on its basis - a small commercial center.

Phased project:

• Investments in opening an online tire store may amount to a couple million rubles. A key item of expenditure is the formation of an assortment of tires. If there is no skill, it is more correct to consult with experienced market players, to study the market and demand extremely tightly. The main thing is not to make mistakes with the initial purchase, so as not to stock up warehouses with slow-moving positions.
• Some difficulties may arise with the search for suppliers.
• The mistake of many newcomers is the pursuit of sales. A smart manufacturer offers all kinds of discounts to wholesalers, they collect thousands of tires, clog the bases and as a result do not understand how to sell it all. It turns out that the tires are sold with a ridiculous margin. According to the results of the season, such a company does not receive anything at all, its employees quit, the company cannot improve its own line, acquire the latest equipment, etc.

The online tire store does not belong to the group of licensed business lines and will not require special permits. Enough ordinary papers IP or LLC.

What to consider when opening

An online store is the most profitable type of business, and it is directly linked to the offline market.

However, this case has its own characteristic features that should be taken into account initially:

• Monthly expenses for hosting fees, manager services, product storage, telephone, advertisements, purchase of goods, state duty of FE. The result - 120 thousand at the initial stage and about 85 thousand during the period of activity.
• Some expenses can be avoided by ordering the creation of a website and a store from freelancers. And also taking the product for sale.

Auto parts store

Any concept, any module, any machine mechanism needs timely service, high-quality repair, and in some cases, replacement. The implementation of auto parts is a highly promising, but very difficult business:

• For the convenience of selection and search, such an online auto parts store needs a large catalog that needs to be properly integrated, and creating from scratch takes a tremendous amount of time, effort and money. The cost of personal development is estimated in thousands of dollars. Such a board is justified - before the developer, no matter how skillful he is, there is a very difficult task.
• The best option is a turnkey solution, that is, a platform with an integrated and correctly configured, comfortable for working directory. Similar solutions have already been tested, do not need to be finalized and tested.

The most common focuses:

• sale of rubber and rims;
• implementation of car batteries;
• trade in car tuning elements;
• sale of motor oils, working fluids and auto chemical goods;
• popular trade in paint, putty, special mechanisms and materials;

Often, single niches are formed:

• auto electronics;
• shock absorbers and suspension springs;
• elements for brake systems;
• auto body parts and optics;
• for motor;
• for gearbox, automatic transmission.

Further, this list of market niches is divided into large and small wholesale, auto parts bases and individual sales. In addition, used spare parts are also in demand.

The secret to efficient trading using the online auto parts store is simple - the goods must be constantly available, of very high quality and sold at the most attractive cost. In this case, the consumer will not have an excuse to refuse the purchase.

Children's clothing store

Here, as in absolutely all other sectors of the economy, you will need the costs of security, organization of business, workers, advertising. You also need to rent a place that meets absolutely all sanitary standards to preserve this kind of product and conduct a careful selection of suppliers. Children's clothing in the online store should not only be attractive, but also high quality. It should be fun for consumers and well implemented. Normal profitability can be considered 15% of the turnover. The main amount of funds used is allocated, which depends on the volume of the store and on the average unit price of a product.

It is important not to forget that certification is mandatory for this category of goods. In addition, there is a summer decline in sales in this sector, for this reason you should correctly regulate the assortment of your online children's clothing store.

Flower business on the Internet

If you open an online flower shop, you need to start by finding out more about floristry. The artist must have a figurative taste, have a creative gift. In general, the flower business is a good investment. Where to start:

• If you already have a separate store with stable customers and you just need to increase the flower business, then you do not need to worry about finding suppliers and buyers.
• If the trading activity starts from zero, you need to organize a website and equip a small space for an office, and in addition you should choose wholesalers. In addition to regional suppliers, it is possible to analyze importers of floral products.
• It is better to create a business project for the online flower store in a written form, because then it is possible to demonstrate it to potential partners and lenders.
• Conduct market research in the region.
• Assortment: compositions, potted plants, care resources, seeds, etc. It is possible to expand gift products.
• Mandatory organization of bonuses, promotions, workshops.
• Even if the store operates only on the Internet, you will need a small space for an office and storage, which must have absolutely all the important criteria for preserving the flower assortment. We must not forget that the banal breakdown of air-conditioning equipment can ruin a whole batch of goods.
• The online store must have a seductive name, optimal design, interesting design, a large number of high-quality photos and a clear description of them.

The mark-up for flowers is quite high - an average of 200%. You need to consider - without having a functioning real store, it is dangerous to start promotion of a conditional online flower shop. At first, there will be few customers and you can go bankrupt, as the flowers quickly wither. A product ordered online must be delivered, which is the cost. One cannot but take into account the possibility that the subject of trade can be returned. The main condition for success is prompt delivery.

Creative chips

Free delivery in Russia for online clothing stores often works well. To attract customers, unusual types of services are often used that work very well:

• make it possible to select a product using a webcam;
• free online professional advice;
• various master classes that can be paid and free;
• unusual packaging.

With a proper approach to business design, attention to detail, creativity and continuous improvement, any online store will be not only entertainment, but also a wonderful method of earning.