How to attract customers to the store: a list of ways

Everyone involved in sales is constantly asking the question: "How to attract customers to the store?" There are not many customers, there is little profit. The income of the store itself, and often the earnings of sellers, depends on the number of buyers. The article will discuss various ways to attract buyers.

The Impact of Music on Purchasing Power

Many small shops neglect the influence that music has on consumers. This is not the case with supermarkets that actively use background music to attract shoppers. As you know, silence depresses and does not cause a desire to buy.

Background music affects the buyer and contributes to the selection and purchase of goods. A potential consumer may not even notice her, but she improves her mood, brings back pleasant memories. It makes you stay in the store longer and ultimately buy something that might not have been planned. A buyer in a good mood often makes spontaneous purchases.

Properly selected music works wonders. But how to choose background music? Here are some ways:

1. Contact a special company that selects background music for a particular store, taking into account its specificity.
2. Find online music compilations. The influence of music on consumer behavior has long been proven, so on the Web you can find a lot of material suitable for a particular store. You can listen to music for the store that attracts customers on many sites and select the one that suits you best.
3. Create your own collection. This will help consumer analysis. What category of people comes to the store - it is important to analyze. Young people like more dynamic music, older people - more lyrical. The rhythm of the music depends on how many people are in the store. If there are a lot of people, fast tunes are suitable, if there are few, then slower ones. Be sure to experiment with background music. Make one playlist and see how customers behave, then another. And so - until the right one is chosen. And the results of the experiments need to be recorded.

One of the main rules: music for shops, attracting customers, should not be intrusive or boring, too loud or too quiet. It should sound so that people can communicate calmly.

The influence of odors on consumers

According to marketers, fragrances can boost purchasing power by 15-20 percent. Many cafes and shops use it, spraying the necessary aromas. For example: coffee houses greet us with an invigorating smell of coffee, shops with pastries - the fragrance of fresh bread.

But you should not think that these aromas from products, for the most part, are fragrances that attract buyers. Smell has a huge impact on us, smells even more affect customers than music.

Advertising

If you ask any store owner how to attract customers, he will answer that the most important thing is the correct advertising. Advertising helps sell products and attract consumers. And you should not save on it. Types of advertising are:

• Social networks. Some underestimate their role in advertising. Many have profiles on social networks, so the reach of potential buyers is huge and almost unlimited.
• Leaflets. They can be handed out on the street or distributed in mailboxes. But here it should be borne in mind that most of them will immediately go to the trash. People are tired of eternal leaflets, so they are reluctant to take them.
• Business cards. They should be bright, have all the necessary information: name, what is for sale, address, phone.
• Sites, forums. You can put information about the store on special sites or forums.
• Street advertising: pillars, banners, billboards, advertising on transport.
• Media: radio, television, print media.

We attract customers to the grocery store

There are countless grocery stores, they are at every step: small shops, supermarkets, hypermarkets. But there will always be buyers of products. Owners of such outlets often wonder: "How to attract customers to the grocery store?" There are several effective ways:

1. Consider the convenience of the location of the store and the entrance to it. The area around the store should always be cleaned, paths, and stairs should be cleaned, ice and dirt removed. An important plus is the availability of parking. Without parking, it is likely to lose some of the motoring clients.
2. Use seasonal goods as customer acquisition. For example: in the summer you can hang the sign “ice cream”, “cold drinks”, and in winter - “hot cakes”, “hot coffee”.
3. The attractiveness of signage and facade. Before entering the store, the buyer sees the facade. It should be pleasant, without fungi, cracks, dirt.
4. Promotions and discounts. Potential buyers are attracted to lower prices, even by a small amount. In addition, this allows you to get rid of stale goods. You can arrange tastings of new products, as well as tastings of one category of goods of different brands to choose the best.
5. Freshness of goods. Nothing pushes away from the store like expired goods. You must carefully monitor this and keep a record of products. If some types of goods are not sold, it is better not to buy them at all.
6. Cleanliness in the room. Dust on the shelves, dirty floors, fungi - all this repels buyers. Such a simple rule, but not everyone fulfills it.
7. Smell. The store should smell like fresh food. In addition, the smell affects a hungry buyer and makes you buy more.
8. Display of goods. If you look at the display of goods in different supermarkets, you can find many similar points. Goods of one category are located in one place, as well as goods of the same brand. The location of the product at eye level of an adult promotes its sale. Setting up the product so that it can be easily taken and delivered back.
9. Friendliness and neatness of sellers. Customers return to those stores where they are welcome. Of considerable importance is the clothes of the seller, it should be clean, well-ironed.

As you can see, there are a lot of ways to attract customers to the grocery store. For effective sales, you need to use several methods, experiment with their use.

Children's store

Parents do not skimp on gifts to their children, so children's goods stores are very popular. But how to attract buyers to the children's store, if such markets are found at every step. Here are some ways:

1. To place the main product at the eye level of children. Only by attracting the attention of the kids, you can count on profit. After all, the children themselves affect the shopping of adults.
2. Provide free access to goods.
3. Organize a children's play corner. While parents will choose and buy goods, the child may be busy watching cartoons, drawing, toys. Thus, the child will not interfere with parents.
4. Decor. For the children's store, a fun and bright design is suitable. Must be present cartoon characters, children's play facilities. Everything in the store is done to the taste of children. Do not forget about safety. Be sure all racks are securely fastened so that the child can not be hurt.
5. Use instead of mannequins heroes of fairy tales or cartoons. Many children are frightened by mannequins, so it is better to replace them.
6. Music. Using cartoon soundtracks for background music.
7. The smell of sweets or carbonated drinks.
8. Holidays. A good solution would be to attract animators who will arrange a truly interesting celebration or fairy tale.

We lure people into a clothing store

There are plenty of such outlets, and many owners are thinking about how to attract buyers to the clothing store. There are several ways:

1. Shop window. Nothing is so attractive as a beautifully and correctly designed window display. The best and brightest items of clothing should be exhibited here.
2. Discount cards. Such cards will help ensure that the buyer comes again.
3. A site or social media advertisement. A site where all products are presented will be a big plus. But social networks are also suitable in which you can flaunt all the goods. The clothes on the hangers are faceless, but if you show how it looks like on a person, it will increase sales.
4. Staff. Sellers must be able to choose the right product, convince the buyer to buy. But here it is necessary to observe the line. If the buyer does not wear clothes, and the seller insisted on buying, then, having come home, the buyer will see that the item is not suitable and will no longer come to the store.
5. Presentations To show new brands or new products, you can make vivid and interesting presentations.
6. Sales. They help to free shelves from old models that are irrelevant in the new season.

We attract customers to the online store

In the age of Internet technologies and the development of the Internet sales market, the question arises: "How to attract customers to the online store?" There are several proven ways:

1. Attractive design. As you know, they are met by clothes, so the site should be attractive and convenient.
2. Reviews Before buying a product, many read reviews, so you need to work to stimulate customers to write reviews.
3. Feedback. Be sure to communicate with the client, you can create, for example, online chats. The client should be able to ask a question about the product at any time and get an answer.
4. Advertising through social networks. You can not belittle the importance of social networks in the promotion of goods. Especially if there is no money for a good advertising campaign.
5. Free shipping or gifts. Everything that is given for free attracts potential buyers.
6. Increase website traffic, i.e. increase in visitors to the site. For good sales, it is necessary that the site is on the first pages of search engines. To increase traffic, you can contact webmasters, programmers, or sites of email sponsors. On such sites, you can increase the number of visitors for a small fee.
7. Contextual advertising, banners. It should be borne in mind that now less and less people click on such links. They interfere more.

We attract customers to the new store

But what if the store just opened, no one heard of it? How to attract customers to a new store?

1. Even before its opening on the facade, you can make an advertisement of its main activity, for example, write: “There will be a grocery store” or “There will be a toy store”. Then, even before the opening, potential buyers will decide for themselves whether they are interested in such a market.
2. A few days before the opening, an advertising campaign should be carried out: post ads, put ads on radio or television. The opening day should be held as a holiday with prize draws, distribution of discount cards, tasting of new products. You can invite stars or good leaders, cut the red ribbon. For a children's store - invite animators. The opening should be bright so that as many people as possible learn about the new store.
3. Creating a discount system. Discounts, promotions - all that attracts buyers and makes you come to the store again and again.
4. Advertising on social networks, on the site, word of mouth.
5. Distribution of leaflets.

Omens

Trade has always been associated with many signs that sellers use today. The following are popular signs on how to attract buyers to the store. A lot of them are associated with the first buyer:

• For good trading throughout the day, it is considered a good omen if a man enters the store first. It will bring good luck. But if the woman was the first to buy the goods, then her money must be given for change.
• For the sale of stale goods it is necessary to spend money from the first buyer on such goods.
• A good sign is the first major bill.
• The first buyer should always concede, then sales will go uphill. It is considered a bad omen to quarrel with the first client.

There are also other signs:

• If you put stale goods in place of a sold product, then it will quickly sell out.
• Do not pick up fallen coins from the floor.
• For profit, you can put a coin under the cashier.

Conspiracies

Each seller has his own sales secrets, someone has the talent to sell, someone has experience, and someone uses very unconventional methods, such as conspiracies. How to attract buyers to the store by conspiracy can be found below.

Strong conspiracies against buyers include the following:

• The plot must be used when things are really bad and sales are not going. It is necessary to take a small mirror in the morning, when the store is not yet open, walk with him through all the windows, cross them three times and say the conspiracy: “I’m christening my goods, I’m christening for sale. The goods are reflected in the mirror, so the customer will like them. To the first, second and last bought. And no one left without a purchase. "
• Take salt before starting trading from home. Before entering the store, throw salt over your left shoulder, saying the following words: “I read the conspiracy for a successful trade, I throw the conspired salt. Where salt has fallen, there customers will come to me. All with purchases will leave and the satisfied will come. Amen". Then, without looking back to go to the workplace.

Finally

The article examined various ways: how to attract customers to grocery stores, nurseries, clothing stores and others. Each successful outlet owner has their own proven methods. To attract potential buyers more, it is necessary to use several different methods and be sure to conduct a sales analysis.