In the domestic space, beer is one of the most popular drinks. Therefore, working in this direction is very beneficial for a novice entrepreneur. Since it is rather difficult to develop your own brand in conditions of fierce market competition, it is more logical to work under the auspices of a successful organization. Judging by the reviews, the PivCo franchise is one of the best options to get started.
About Organization
Beer Co. is a chain of draft beer stores. The first point was opened in 2008 in Yekaterinburg, and already in 2013 the franchising business was opened. By 2018, the Beer Co chain stores appeared in more than 80 cities in Russia. Also, several hundred retail outlets operate in Kazakhstan. Each month, up to ten entrepreneurs who want to sell people a high-quality natural drink join the brand.
The franchisor is the owner of numerous awards, as well as the leader in ratings. Only in 2017, the organization was awarded the following regalia:
- Golden Brand Award for Best "Franchisor of the Year" among 142 nominees.
- Golden Brand Award "People's Choice" among 142 nominees.
- 38th place out of 100 in the ranking of the best franchises from the BIBOSS portal.
- Winning the nomination "The Best Franchise Mascot" at the All-Russian Franchise Prize. In Internet voting, this organization scored five times more points than competitors.
Key facts
Looking for arguments in favor of opening a PivCo franchise store, pay attention to the basic facts about this network. Namely:
- draft beer market leadership;
- own logistics center with a fleet and warehouses allows year-round uninterrupted supply;
- an extensive network of stores;
- Partnership with the 15 largest beer manufacturers.
Work formats
The format of the outlet determines how much the PivCo franchise is worth. The description is given in the table.
| Format | Description | S, sq. m | Invest., Rub. | Number of customers per day | Rent, rubles / month | Profit, rubles / month | Payback period., Months |
| Supermarket | In addition to the rack with draft beer, cigarettes and snacks, there are counters with essential goods from bread to animal feed | from 100 | from 3.2 million | from 500 | from 80,000 | from 420000 | from 12 |
| Standard | Counter store with 18 taps of draft beer, a large assortment of snacks | from 50 | from 2.4 million | from 450 | from 50,000 | from 265000 | from 12 |
| Island | Bar counter in a large distribution network. The assortment of the most popular beers and brands of cigarettes | 8-12 | from 960 thousand | from 250 | from 25000 | from 150,000 | from 12 |
What is included in the franchise price?
What is included in the PivCo franchise? Here are the main points:
- business concept;
- business coordination and development system;
- sales staff training;
- assistance in the selection of premises;
- design of the outlet;
- personal bonus program;
- marketing events;
- support of a financier, training manager, supervisor;
- beer equipment;
- a package of documents for office work (reporting templates, contracts, work forms and so on);
- prompt reporting of changes in legislation;
- profitable direct supply of products.
Education system
Judging by the reviews, the PivCo franchise includes an effective training system for both the entrepreneur himself and his employees. It includes such moments:
- theoretical course, covering all the nuances of the beer business;
- internships in stores of their own retail (the opportunity to independently go on a short way from the seller to the director);
- special training materials for the entrepreneur and employees;
- the possibility of re-training if something is left incomprehensible;
- manuals with full information about the rules and specifics of the network stores;
- the opportunity to go on an excursion to one of the network stores to find out his work from the inside (online format is also possible).
Specific features
Before applying for the PivCo franchise, study the key features that distinguish this business from other similar ones on the market. Here are the highlights:
- Apart from the lump-sum payment, there are no additional payments (royalties). All profits from work remain with the franchisee.
- A well-functioning business organization system that allows you to open your own business in 21 days.
- Each partner is assigned a personal manager who provides "after-sales service" in the form of comprehensive franchisee support.
- A unique bonus accumulation system that allows you to attract and retain regular customers.
- The franchisee has the opportunity to combine work with PivKo with other activities.
Positive reviews
Why is it worth working on the PivCo franchise? In the reviews of entrepreneurs you can find information about the following business benefits:
- No need to take care of the equipment. The franchisee himself provides the equipment and takes care of all the installation.
- An entrepreneur does not need to think about advertising. The franchisee himself develops marketing activities and provides partners with all the necessary information.
- Well-established staff training system. Employees not only in theory but also in practice can learn all the subtleties of the beer business.
- No special and strict requirements are set for the franchisee. The main thing is the availability of capital and interest in work.
- No need to worry about supplies. The franchisee provides a wide range of beers, as well as related products.
Negative reviews
Among the reviews about the PivCo franchise, one can also find negative comments from entrepreneurs. Namely:
- A large entry fee significantly limits the ability of novice entrepreneurs to enter the beer business.
- The franchise has limited options for choosing a room. Will have to work where the franchisor considers it most appropriate.
- Profit depends on the season, as in the cold season, the demand for beer products is significantly reduced.
- Strict control is required for employees who work on a beer bottling and can sell products for free to their friends (but this is not so much a problem of this franchise as a beer business as a whole).
- There is no way to directly contact the head of the franchisor, so the resolution of conflicting and controversial organizational issues may come to a standstill.
- Very little time is devoted to training, it is not as informative and of high quality as indicated in the advertising proposal.
- The stated deadlines for starting a business (21 days) are not fulfilled. In fact, this period is allotted for the repair and decoration of the premises. And his search may drag on for several months.
Other beer franchises
If you want to open a draft beer franchise, also look at other brands. Here are the most popular:
Hop and Malt is one of the largest beer chains operating since 2009 throughout the country. There is a standard version of the franchise (135 thousand rubles) and turnkey (185 thousand rubles). Royalty is missing. Of the shortcomings, it is worth noting the minimal support of the franchisee after starting a business. Thus, this franchise is only suitable for experienced entrepreneurs.
BirMag is a chain for the sale of draft and bottled beer of famous brands, operating since 2009. The franchise is shareware. There is no lump-sum payment, no royalties, the franchisee only has to sell the products supplied by the franchisor. The details of the franchise agreement are determined individually.
Beer Boutique is a Moscow chain of beer stores operating since 2008. A point of sale is a pub where the best beers are sold. It should be noted that this network has been engaged in franchising relatively recently, and therefore the mechanism has not been fully developed. The disadvantages include a strictly limited initiative of the franchisee in the conduct and modernization of the business.
Pinta is a chain of draft beer stores with a rather interesting approach to franchising. There is no standard franchise value; it is determined individually. The franchisor provides full business support both at the preparation stage and after opening. Well suited for beginning entrepreneurs with a small amount of start-up capital.