Florentino Perez is a Spanish sports functionary, president of the football team Real (Spain).
Dossier
Florentino Perez (photo can be seen in the article) was born March 8, 1947 in Madrid (Spain). Occupation - businessman (construction tycoon). Financial condition - about 2 billion dollars. Education - Higher (Madrid Polytechnic University). The father of three children. Widower (wife died in 2012). President of the football club "Real" in 2000-2006 and from 2009 to the present.
Stages of work
The work of Florentino Perez is in the economic and political spheres.
He began his first steps in this field in 1972, organizing a publishing house that publishes the newspaper "Leisure Directory".
Further there were responsible posts: the general director in the Association of Roads, the employee of the city hall, responsible for the ecological environment of Madrid, the general director in the Ministry of Transport, the vice-president at the Institute of Reforms and Agricultural Development. In parallel, Florentino is engaged in political activities. Since 1979, he is a member of the Union of Democratic Center Party. In 1986, Florentino Perez joined the Democratic Reform Party (now defunct).
The first serious capital he earned in the construction industry.
Since 1991, Florentino is a member of the administrative board of the SAE construction company, an integral part of the OCISA group. In 1992, he was the main shareholder and president of OCISA, as well as the branch of Edificios Balcon. Since 1993 - President of the OCP Group. In 1997, Perez was president of ACS, which was formed by the merger of OCP and Gines Navarro.
Until 2000, Florentino Perez was an ordinary construction tycoon and businessman. There were many of these in Spain itself. After 2000, he was one of the most famous people in the world - the president of the Royal Football Club "Real" (Madrid).
Perez and Real
In 1994, Florentino Perez nominated himself for the presidency of Real Madrid and lost the election, namely R. Mendoza - the current owner of the club. After 6 years, Florentino's dream comes true. Defeating L. Sansa, he becomes president of Real Madrid. Peres inherited huge club debts and vague prospects. How did he manage to turn the club into a prosperous one?
His policy was based on attracting European and world football stars to the team, with all the ensuing consequences. Namely:
- attracting more fans;
- advertising contracts (team brand);
- improving tournament results.
Where does the money come from?
The president of “Real” Florentino Perez, although rich, but he can not legally finance the team from his own pocket. The club receives most of its income from signing contracts with television (television channels that bought the rights to broadcast team matches). When Florentino Perez is a company Mediapro. The second source of income is the increase in ticket prices. This is directly related to the results of the game of the team itself.
Plus advertising, modernization (expansion) of the VIP zone, the team’s income from participating in international matches. We calculate the approximate annual income of the club in million euros. Total:
- from television - 140;
- advertising contracts - 130;
- home games - 100.
Here it is worth adding accruals from UEFA and sponsors for the participation of the team in European cup and exhibition matches. It turns out that under President Florentino Perez, Real Madrid's annual income amounted to approximately 400 million euros. In addition, the entire profit of the team goes to the development of club infrastructure and transfer activities (accrual to shareholders is not provided). We must not forget that the president of the club Florentino Perez has the opportunity to take loans from city banks (scrolling money supply).
Here is a list of the most high-profile football acquisitions of F. Perez for the first term of his presidency in Madrid Real by name and value in million euros:
- Luis Figo - 60;
- Zinedine Zidane - 72;
- Ronaldo - 44;
- D. Beckham - 37;
- M. Owen - 13;
- Robinho - 25.
As a result of the transfer policy of the club president, the results in the championship of Spain and the European tournaments: the championship of 2001 and 2003, the win in the Champions League in 2002. But three years without domestic and international victories contributed in 2006 to the resignation of Florentino Perez. His next arrival at the club "Real" was carried out in 2009 on a non-alternative basis.