With experience in decorating, the term “cosmetics”, which came from Greece, is so literally translated. For the first time this word was used during the International Exhibition of Perfumes in Paris, held in 1867. Today, it is associated with any person with skin, nail, hair care products. It so happened that now organic cosmetics is gaining more and more popularity. High-quality natural cosmetics, as a rule, are made by hand, but at the same time it is an unstable substance, which has a limited period of use and storage. Women who rely only on their opinion when choosing, and do not consult with specialists, most often choose the most advertised product. This approach is usually erroneous, since expensive cosmetics are not always of high quality.
How to choose?
How to choose cosmetics, relying only on reviews of other customers and ratings? Why ratings? Because at the moment there is no single rating table for natural cosmetics in the world. However, you can trust several independent research centers that are engaged in their study. According to a test conducted by the Russian Scientific Cosmetology Society, cosmetics of the LN-Cosmetics brand took first place. Also excellent results were shown by such brands as Taiga Source, Decina Recipes and Living Siberian Cosmetics. The study affected almost all brands. The main criteria were the chemicalization of the product and the generation number. The first reflects the naturalness of the product, and the second - the chemical nature of the preservatives and their quantity. So, such well-known brands as Weleda, Zepter, L'AMBRE Limited, Dove and Oriflame took 23rd, 81st, 96th, 103rd and 203rd places.
Long term prospects
Women all over the world began to realize that natural cosmetics is not able to give maximum effect in a matter of days, but at the same time it is better for the long term. Consider the most popular brands among girls and women. The first will be natural cosmetics brand LUSH. This brand appeared in 1994 in the capital of Great Britain. All cosmetics of this company are made by hand and sold in special eco-friendly packaging. Moreover, it is made only from natural ingredients, without preservatives or synthetics. The next company, called BODY SHOP, also appeared in the UK, but much earlier, in 1976. As practice shows, this company is the most ethical in the world, as it does not test its products on animals. She created a charity fund to participate in a support program for suppliers of natural ingredients for cosmetics.
Real brands
The next company opened in 2012 and is the largest representative creating natural cosmetics in Russia - NATURA SIBERICA. The cosmetics of this brand contain the maximum amount of natural substances and the minimum amount of synthetic. Russian-made cosmetics of this company are quite popular outside the country. The advantage of NATURA SIBERICA is that its prices are much lower than its Western counterparts.
Another natural cosmetics is the L'OCCITANE brand. The history of this company begins in Provence (France). Since 1976, the company's products have been manufactured only in this region. Representatives of L'OCCITANE constantly participate in charity events, support women in various countries, fight diseases associated with the visual apparatus, and help preserve the endangered traditions of various cultures. The founder of the company is Olivier Bossant, who draws inspiration from the Mediterranean "art of living."
The ORGANIC SHOP brand is famous for the most severe selection of components for its products. Products that contain parabens, mineral oils, GMOs, silicones are completely excluded. In addition, Organic Shop is the only company that is ready to return the full amount for goods that are not suitable for the buyer. Every month from stores 5% of the proceeds are transferred to charity. Decent quality and affordable prices - this is what the Organic Shop brand is famous for today. Another representative in the industry is MELVITA. Natural cosmetics, oils - this is what is created by the founder of the company named Bernard Shevia, who is a biologist and beekeeper. He, in addition to being a supporter of the use of rational resources, protests against the use of animals for testing cosmetics and the use of chemical components.
What is the best makeup?
What, after all, is the best natural cosmetics? How to choose a useful product that does not harm the hair, skin and body? And what do you need to know to distinguish effective and harmless cosmetics from fakes? Today, many well-known manufacturers are trying to convince the buyer that their products are the most effective and almost 100% composed of natural ingredients. Bright green packaging, invented signs of quality and printing are all tricks for deception. They make us choose a particular brand at a subconscious level. The first thing you should pay attention to is the cost. Whatever one may say, today it is almost impossible to find cheap natural cosmetics made only from natural ingredients.
What is the difference between natural cosmetics?
It is generally accepted that organic cosmetics should consist of 80-90 percent of natural ingredients. In fact, these are normal numbers, since it is almost impossible, for example, to create a cream without chemical binders or derivatives. In this case, the raw materials should be grown in an ecologically clean area and should not be subjected to additional chemical treatment. The use of animal fats or oils is also highly undesirable. But the presence of juices of vegetable, essential oils, lanolin, herbal and flower extracts, beeswax is very welcome.
What's important?
Be sure to pay attention to the expiration date. Organic cosmetics are generally suitable after printing for one year. If the packaging contains other numbers, then unnatural preservatives have been added to the product to extend the shelf life. They can be dangerous to health and can provoke various skin diseases. At the same time, the best natural cosmetics contain wax, lecithin, vitamin E and essential oils. They are, in fact, natural preservatives. NATURA SIBERICA brand natural cosmetics contains these components. You can trust the manufacturers who have such quality standards as BIO, BIDH, AIAB, NPA.
How to recognize high-quality cosmetics on your own?
You can also recognize high-quality natural cosmetics by color and smell. As a rule, it is almost always colorless. Natural colors for organic cosmetics are light pink, pale yellow and beige. The smell of natural cosmetics is neutral, it may slightly resemble the smell of a pharmacy or essential oils. If the cosmetic product has a poisonous color, it means that it contains dyes. A heterogeneous consistency is not a sign of poor quality, but even vice versa. This indicates the absence of thickeners.
Where can one buy?
Experts recommend buying cosmetics in specialized stores, on the official website, but not in supermarkets. Hand cosmetics, the so-called hand-made, are also in demand. Organic cosmetics will never include components such as methyldibromglutaronitrile, sulfates, formaldehyde, detergents, and any ingredient that ends in -an, -ol, -en, -at.
The disadvantages of natural cosmetics
Despite the fact that natural cosmetics has many positive qualities, there are also disadvantages. Firstly, it is consumed much faster. Secondly, environmental shampoo does not give shine, sometimes it does not wash hair well enough, as it does not contain silicone. Thirdly, it is imperative to follow the rules for storing such cosmetics, since it can quickly deteriorate. Fourth, natural cosmetics cannot be cheap. Of course, this occurs, but only in rare cases - from young manufacturing companies that are just learning to make quality products. Low price - this is what a novice manufacturer of natural cosmetics can offer.