Top-selling products in Russia and in the world

The Russian market is considered the most favorable for the sale of all kinds of products. Beginning businessmen are often interested in what are the best-selling goods in Russia and whether they are bought in the world. Therefore, the article will present products that will be bought in the Russian Federation and other countries.

Raw materials

It is easy to guess that the best-selling goods on planet Earth are raw materials. Major deals are usually concluded on them and, as a rule, large companies are parties. TOP of the best-selling commodity-oriented goods looks like this:

1. Oil. It is considered an expensive product due to the high demand for final products. Crude oil is the world's best-selling commodity.
2. Coffee. This is the oldest culture, it is grown in more than 70 countries of the world.
3. Natural gas. It is an important source of energy that is used for heating and electrification.
4. Gold. From ancient times to the present day, gold has been used as a currency (however, now it is not exchanged for essential goods, but invest in it for resale and capital appreciation).
5. Copper. It is mainly used for commercial purposes - now in the form of alloys, thousands of years ago - in its pure form.
6. Silver. It exists in nature in its pure form, mainly used for the manufacture of jewelry, appliances, and is widely used in industry.
7. Sugar. Used by all people in everyday life.
8. Corn. Strangely enough, corn ranks eighth in the world’s best-selling commodities as the planet’s most mature crop.
9. Wheat. It is a staple food among crops.
10. Cotton. Its use is not only limited to the production of clothes, paper and coffee filters - it also makes cosmetics, medicines, oil, fishing nets and fire hoses.

Other global sales items

But raw materials, although it is considered the best-selling product in the world, the average office clerk will not buy a barrel of oil. Therefore, the most popular products are usually intended for entertainment, they are small and accessible to everyone, and they are also well advertised:

1. Rubik's Cube. It was invented by the Hungarian sculptor and architect Erne Rubik in 1974. After 6 years, the American company bought copyright for this toy and began to release it. The puzzle quickly became a worldwide sensation, so for many years now the cube has been considered a bestseller product.
2. iPhone This phone is considered the best-selling product even in Russia. In just 5 years, more than 290 million models were bought in the world.
3. "Harry Potter". For the first time, the book saw the world in the 90s of the last century and since then has not left the shelves of bookstores. The total profit for the sale of books amounted to 8.1 billion dollars.
4. "Thriller". Another best-selling item is Michael Jackson's Thriller album. In just a year after the release, he received 8 awards.
5. "Mario." This video game first appeared in 1981 and since then has regularly flashed in gaming products. Each copy was sold in quantities of over 1 million copies.
6. IPad. I saw the world for the first time in 2010 and immediately became the best-selling product of the year.
7. "Star Wars". In 2009, Avatar was recognized as the highest grossing film; according to other sources, the film Gone With the Wind (1939) is considered the highest grossing film. But if you take into account the category of "TV shows", then none of the existing ones can be compared with "Star Wars".
8. Toyota Corolla. No matter how strange it may sound, but the car also got into the rating of the best-selling goods. Corolla has existed on the market for more than forty years, and during this time more than 11 models saw the world.
9. Lipitor. This drug is used to lower cholesterol in the body. The total profit from the sale of the drug is $ 126 billion.
10. Playstation. The first model of this game console was released in 1995. After 5 years, the consoles of the second and third generations - PS2 and PS3 - entered the market. For all the time it has sold more than 310 million copies.

Successful investments

So, what is the best-selling product in Russia? As a rule, it all depends on the category. Beginning entrepreneurs usually work with several products, because with a large assortment it is very difficult to track the popularity of the product. If you choose only one direction, then later it will be possible to expand the line with related products. This trend brings good profit if you use the Internet to implement the space.

Also, starting to work with sales, it is important to understand that during the crisis, the list of the best-selling goods in Russia will certainly change. This will especially affect the wealthy segments of the population who prefer to save and start investing in things. Mostly in precious metals, real estate, art objects or antiques.

But since the country does not have a middle class a priori, and society is divided into two categories of people: some take off the cream, others are below the poverty line. In connection with this feature, goods for sale are usually selected. But here you also need to think: if you choose cheap products, you can quickly gain an audience, only here there is a lot of competition, which is made up of online platforms and more well-known organizations. According to statistics, gadgets were the best-selling goods in Russia in 2016, but it is almost impossible to snatch their market share in this segment.

Clothes, shoes, accessories

It is this group that leads the top 10 best-selling products. The desire to express oneself and stand out in a person is almost in the first place. This group of goods will be in demand in any economic conditions. Despite the fact that people are used to choosing things by fitting and touching, today more and more buyers order the necessary goods via the Internet.

The web provides information on the size, color, composition of the fabric, in addition there are photos showing the thing from all sides. Although for a client buying a product on the Web is a real cat in a poke, a buyer never guesses what exactly he will receive in reality. But in terms of search, the Internet is very convenient.

The best-selling products on the Internet are clothing and shoes. According to statistical results, 12% of consumers buy goods of this category online. This is done mainly by women, and the most popular product is, of course, dresses.

Quadrocopters, smartphones and accessories

Such aircraft were originally created for military purposes, but after a while they were enthusiastically used in everyday life and for entertainment. Marketers believe that in 2018, drones trading will be the most profitable business. Demand for this product is growing all the time, so you can make a lot of money from reselling. Apparently, people have already satisfied their need for smartphones and now they want something new.

Speaking of smartphones. These gadgets have been the best-selling products over the Internet for years. This item includes any item whose value exceeds 600 dollars (34.5 thousand rubles). According to statistics of the best-selling goods, about 10% of the residents of the Russian Federation can afford to constantly change mobile phones to new models.

Appliances

Also, the top 10 best-selling products on the Internet include household appliances. Even considering the fact that most buyers are afraid to shop online, the demand for these products is growing every day. No matter how you look, the cost of household appliances in stores is much more expensive than on the Web, even if you take into account delivery, you can save a decent amount.

Basically, people take large household appliances in stores in order to familiarize themselves with it first. Therefore, small household appliances, such as an iron, a kettle, a blender, etc. are more popular. Also, beauty products are popular in this category of products: epilators, electric razors, curling irons, irons, etc.

Green Tea and Medicines

As for 2018, green tea trading will be a great idea. As statistics show, the average buyer is more and more focused on healthy eating (more precisely, on the fashion for healthy eating). In any case, green tea, like green coffee, is now very popular.

Recently, they have been competing with healthy nutritious foods, in other words, detoxes. In the first place are herbal teas and decoctions, in the second - detox juices. Despite the fact that many detoxes turn out to be fakes, the demand for them does not become less.

A healthy lifestyle is good, but medications are still more popular. Like it or not, and people will always be sick, in the country there are pharmacies literally at every step. When purchasing pharmaceutical products, the buyer is mainly guided by blind trust. Even dietary supplements and herbs, which do not always have a positive effect on the body, are in demand.

Books, toys, gifts

Even in the century when people began to use electronic devices for reading books, ordinary paper copies are still in demand. Be that as it may, the ease of use is not able to overcome the desire to smell the just-printed edition. According to statistics, the best-selling goods on the Internet are books (this is if you take into account exclusively online transactions). Print sites are much cheaper on sites, and you can get good discounts.

Also, a modern buyer does not do without toys and gifts. After all, each person has many relatives, friends and acquaintances, and no one has yet canceled the holidays and the rules of good form. In addition, there are now many services that can make a gift personalized, original and unique. And toys are popular among people of any age.

Tickets

However strange it may sound, tickets are also on the list of best-selling products over the Internet. If before you had to go somewhere and stand in line, now you can buy the right ticket without leaving your home: you bought it, printed it, and you're done. True, novice businessmen should not focus on this segment of the market: not only that there is simply pathologically high competition, you will also have to spend a lot of effort searching for potential partners.

Cosmetics & Perfumes

These products have been, are and will be popular. The peak of sales on the eve of the holidays is growing especially. Consumers are mostly conservative in cosmetics, they will constantly choose the product that once came up with them. So if you want to start a business in this area, you can try your luck.

It is worth noting that the profit will directly depend on the quality of the product and on its advertising. Basically, well-known brands boast a stable audience here, whose products have been tested both by time and experience. On the Web, about 20% of buyers buy cosmetics and perfumes.

LEDs and furniture

Lighting devices that work from diodes can also be attributed to the best-selling goods in Russia. At the end of 2017, the novelty was a real breakthrough, because the use of this product for domestic purposes is considered more economical. LED lamps consume 3-4 times less electricity and last much longer than conventional lamps.

It may seem that only wealthy people buy furniture, but this is not at all the case: it is popular among the entire population. It is bought not only during the repair, but also just to upgrade your home.

East is a delicate matter

This does not end customer requests. Not so long ago, residents of Russia mastered such a site as "Aliexpress", and in most cases they prefer it to domestic online stores. Goods from China have long flooded the world market, but now buyers can order things, equipment, toys, cosmetics and all kinds of accessories directly from manufacturers and suppliers, and not overpay the seller’s wrapping price. Statistics show that the residents of Russia order the following goods on Aliexpress:

1. Tempered, protective glass for iPhone. This product takes the first place in the rating, and this is not a mistake: either in the Russian Federation everyone can afford an iPhone, or the glass is not very tempered.
2. Gel polish for nails. The new fashion of modern girls obliges him to buy.
3. Women's seamless cotton underpants. The three leaders include underwear, and although buying it on the Internet is a dubious occupation, consumers don’t think so.
4. Matte waterproof liquid lipstick.
5. Cosmetic sponge sponge.
6. Metal headphones. They look stylish and sound good, not in vain are in the top ten.
7. Cleansing black mask. She appeared on the market in 2016 and immediately became popular.
8. Cotton button down blouse.
9. Warm women's leggings.
10. Silicone transparent case on iPhone.
11. Xiaomi Fitness Bracelet. Similar goods from other manufacturers are many times more expensive, but so far there have been no complaints about this company. People buy products literally for nothing.
12. Decorative butterflies on a magnet or scotch tape. Since they cost almost a penny, buyers from Russia do not miss the chance to decorate their home.
13. Hat of the balaclava. This is such a hat that it is pulled over the neck, and only eyes and forehead are visible. But this product is seasonal, and its popularity, apparently, was inspired by modern fashion.
14. Lace-up bra with push-up effect.
15. LED waterproof flashlight. An irreplaceable and useful thing in every home.
16. Women's blouse with lace. Perhaps women's clothing is the most popular category of products on Aliexpress, so it is found more than once in the Top 20 most purchased products.
17. Silicone nibbler for feeding children. This is a special device designed for feeding babies with fruits and berries.
18. Lithium battery charge module. The popularity of this product is being questioned: according to statistics, 19,000 orders were made, but in fact a rare buyer knows what it is and what it is eaten with.
19. Seeds of flowers, fruits and vegetables.
20. Mixer nozzle to save water.

What does the world buy?

If you look at the situation with products from "Aliexpress" in the world, the only thing that can enter the Top of the most purchased products is women's clothing. It is equally actively acquired both in the Russian Federation and in other countries of the world. Abroad, people mainly focus on those goods from which there will be good in the household or which in their country are too expensive. For example, in 2018, the most ordered items at AliExpress were baseball caps, sneakers, sweatshirts, vacuum food packers, quadrocopters, 3D designers, silver rings, LED appliances and brushes for cleaning car air conditioners.

Each consumer category has different consumer needs, someone is ready to give their lives for a Rubik's cube, and someone is eager to get a smartphone case from China. A few decades ago, it was possible to make a rating of the best-selling goods, but today there can be hundreds or even more such ratings. The world is changing, and if before there wasn’t much to choose from, now the assortment of goods is too large.