The perfume house Dsquared is well known throughout Europe. The twin brothers Dan and Dean Keiten opened their own store in Milan in 1995. In 2007, a perfume line was launched. Very soon, the company became on a par with such perfume giants as D&G, Chanel, Gucci, Nina Ricci.
In the center of Milan, in the Golden Triangle, a trading house was opened, which the Canadian twins developed together with a talented group of young architects Storage. The team of this studio created many famous trading houses.
Keyton perfumes became famous and popular because it was based on the brand's idea of combining the scents of Canadian forests with modern design. With their creativity, they want to support environmentalists.
The new trend in perfumery and original fragrances did not leave indifferent many celebrities, including Naomi Campbell, Christina Aguilera, Fernanda Tavares, as well as Madonna.
The company received its first international recognition in 2003 by winning the La Kore Award - the highest level of merit in Italian fashion. At the same time, Keyton received the honorary title “Men of the Year” (as recognition of the most significant breakthroughs of a talented design team).
Dsquared "Wood Men" perfume line opens with He Wood (in two thousand and seven).
This original men's fragrance had a unique design: a glass bottle of an unusual shape was framed by a wooden block. It has many elegant combinations of musk, ambergris, white spruce, violet leaves and its flowers, as well as soft notes of cedar.
Dsquared "Wood" is a declaration of the Cayton brothers in their love of nature. In their first masculine fragrance, they sing with rapture the charm of the northern Canadian forests. The fragrance is based on the finest smell on earth - the smell of wood. It is dedicated to modern men who are constantly looking for ways to excellence, while using wildlife.
Dsquared "She Wood" comes out a year after the dizzying success of the men's fragrance. This is not an ordinary female option; most likely, it will appeal to girls who prefer men's perfumes. The composition consists of fresh notes of lemon, neroli and jasmine. Behind them, bright musk, delicate violet and heliotrope open, and in the train sounds ambergris, vetiver and cedar. The bottle, like the male one, is framed by a tree.
In 2000, a new fragrance from the Dsquared "Wood" series - "He Wood Rocky Mountain" - appears. The creators of the new composition consider it one of the most courageous versions based on woody notes and the aroma of violets. Once again, perfumers drew inspiration for creating this fragrance in the beautiful Canadian nature - mountains became such a source.
Dsquared "Wood Rocky Montain" is a symbol of masculinity and freedom, strength and determination, power and natural elegance. This fragrance is designed for lovers of freedom and vast expanses.
In the summer of two thousand and ten, a new fragrance of the Dsquared brand "Wood Crystal Creek" was introduced to the general public, featuring a floral-aquatic composition and a delicate woody trail. Developed an amazing fragrance by the famous and popular perfumer Alberto Morilassa. The bottles of these perfumes are made of blue glass framed by a Canadian tree.