The cosmetics and perfumes of Turkish manufacturers, unfortunately, could not win the recognition of consumers either at home or on the world market. Take, for example, the international ranking of Brand Finance Cosmetics 50 for any year. In this list you can find France, Switzerland, Japan, USA, South Korea, but not Turkey.
As practice has shown, Turkish perfumes are presented on the shelves of local stores in small quantities. In fact, the Turks are not inclined to use the aromas released in their country. On the other hand, small companies regularly make attempts to revive the production of traditional perfumes of the Ottoman Empire. Just do not think that in Turkey there are no worthy brands. Some brands are successfully producing their own fragrances, for example, the same Network or Vakko. In addition, colognes are produced in the country, which have become an integral part of the hospitality of the Turkish people.
Another piece of truth
As mentioned earlier, small-scale production is engaged in the reconstruction of ancient Ottoman odors. What are others doing at this time? They create analogues and fakes of famous perfumes of world brands. True, no one considers this a falsification. They are simply called copies. The most common term is Acik Parfum, in other words - "perfume for bottling."
Turkish spirits "Shayk" are the most striking example of this. No, they do not belong to the “perfume perfume”, but these are the very scents, the sound of which resembles the smells of D&G, Paco Rabanne and many other compositions. Let's talk about this a little later, now let's go back in time and find out where Turkish perfumery comes from.
Most magnificent: ancient traditions
The very first fragrance of the Ottoman Empire was pink water, which has been prepared on the Arabian Peninsula since the 9th century. The cologne, which entered the country in the 16th century, became a substitute for a beautiful flower essence. There were no perfumers then, herbalists were involved in everything related to aromas. They added orange, bergamot, lemon and rosemary to the cologne. The resulting liquids were also used to treat digestion by soaking them with sugar cubes.
Today, many tourists under the term "Turkish perfume" do not understand aromatic essences, but cologne based on water, perfumes and ethyl alcohol. Due to the presence of the latter component, the product has disinfecting properties, so local residents use it as an antimicrobial agent. By the way, Turkey still has a tradition of offering guests to wipe their hands with cologne. Moreover, the procedure is carried out not only at home, but also on the bus, on holidays and even in a restaurant. The most common smell of Kolonya is lemon. On sale you can also find tobacco, lavender, orange, walnut and flower (lilies).
The oldest manufacturers of cologne are Suleiman Ferid and Ertem Pertev. Suleiman's products were in great demand. Many Turks still remember the smell of the Golden Drop and the Angel. However, a large role in popularizing the “Turkish perfume” Kolonya was played by the brand, which will be described later.
Eyüp Sabri Tuncer
The history of the brand dates back to the formation of the Republic of Turkey, when Mustafa Kemal Atatürk became the head of state . That is why the company launched the first product under the name Cumhuriyetin Kolonyasi, that is, "Republican". The founder of the brand Eyup Tunger opened a shop in Ankara, where it was possible to purchase haberdashery goods, hats and cosmetics. He was the first person to register his own brand and go in for advertising his colognes. At the entrance to the store, in addition to the catalog, everyone was given a coupon for a free cologne, which in those years was created on the basis of imported raw materials. Agree, a generous offer!
In 1961, Eyup transferred the reins to his son. Today, the brand has 3 main collections:
- Tuncer Cologne;
- Tuncer Eau de Parfum;
- Scents of Istambul.
Nishane: First Selective Brand
About this brand in the perfume community started talking recently. Before the Esxence-2015 exhibition, Nishan was known to few outside Turkey. Now Nishane fragrances can be purchased in more than 25 countries, including the United States.
The creators of the brand, two brothers Mert Guzel and Murat Katran, having been educated in 2012, decided to release a line of Turkish perfumes dedicated to their native city of Istanbul.
What can I say, positioning turned out to be very successful for the Russian market: the word "Turkey" is most often associated not with selective aromas, but with All Inclusive relaxation. But Istanbul is a different matter: here is a completely European Jevahir, the seemingly endless Istiklal Square, the incredible beauty of the Blue Mosque. The city is very different. This quality has become fundamental to the brand concept.
Today Nishane is represented by two lines:
- Cologne Parfume - the collection consists of four fragrances, united by a Mediterranean theme.
- Extrait de Parfum - consists of 16 compositions addressed to customers around the world.
Two favorite Nishane fragrances
Tuberoza. This composition should be presented in the image of a girl who looks much more attractive without vulgar heels and tons of makeup. She lost the drama of her image, she was combed and dressed in a cute pink dress. And here is the true owner of Tuberose - a funny girl, slowly drinking a milkshake and smelling of bubble gum.
Musiqa Oud. From the first notes, the aroma of agarwood envelops you: strict, slightly rough and very sexy. It shows its animal qualities on men's skin, but at the same time it does not forget about the classic stamps of orientalism. You can catch shades of cocoa flavored with a drop of chestnut honey. "The Music of Oud" is like a good cognac that has been aged for at least 50 years.
Turkish oil-based perfumes
No matter how many articles about perfumes have been written, their choice is still not easy, although at first glance it seems completely different. This is a very sensitive and important issue. Indeed, in order to choose the right bottle, you need to spend a lot of time. The selected perfume should not only please its mistress, but also cause good association among others about it. Persistent, but not sharp - this is one of the qualities of a good perfume that will not repel. It is these qualities that combine Turkish oil perfumes. They are not inferior in quality to the Arab ones, although their price is a bit more modest.
The composition often contains a component called “paradise” tree oil. A fairly rare product in Russia is known as argan oil. It differs from others in its richness and durability. As for the smell, the sound resembles a mixture of sandalwood and vetiver. Argan oil is not only a powerful aphrodisiac, but also a product that relaxes and helps relieve stress. So it can be safely called the trademark of Turkish oil perfumes. In addition, fruit and flower bouquets are often added to perfumes. The result is very sweet, but bright. Agree, a rather exotic combination.
The most famous brands specializing in the production of oil perfumes are:
- Qamar;
- Hassayt;
- Mukhallath Seufi;
- Lamaya;
- Ala Baali.
What do customers think
Many reviews of Turkish oil-based perfumes indicate that each person reveals one fragrance differently. At the same time, the following qualities were noted:
- sexuality;
- mysterious oriental aroma;
- saturation;
- durability.
Some shoppers called them the perfume of true love. With the help of oil perfumes, women managed to awaken the most passionate feelings in their partner. It was also said that sweet notes are unobtrusive, which can not be said about many European flavors. Of course, customers could not ignore the design of the bottles. Often they resemble artistic masterpieces, not the usual perfumes for us in glass packaging.
Top 10 Copy Stamps
We return to the topic of Turkish analogues of the perfumes of world brands. The main difference from the originals is that they have no names, only a code that matches the desired smell, or a name that is very similar to the original, but with a few letters replaced.
Many people think that buying such spirits is the destiny of poor people. However, practice shows that among buyers there are representatives of the middle class and even quite wealthy people. Why are copies in high demand? Firstly, for a very modest amount, you can get something close to the original. In this case, only a professional can recognize a fake. Secondly, the sagging exchange rate of the national currency has limited the maintenance of demand for imported perfumes. So you have to replace the originals with copies, for example, Turkish spirits "Shayk".
By the way, this industry is developing so well that the following brands have successfully joined the Shaik brand:
- Sansiro;
- Bati Sezer - the most expensive copies;
- Dadya;
- Eyfel;
- David Walker;
- Bargello;
- Nobren;
- Loris;
- Mad;
- D&P.
Top 3 Shaik Flavors
W250 - Scandal analog from Jean Paul Gaultier. “Shake” simply could not help but take advantage of the success of this composition and not release a provocative perfume, which from the first chords disarms with its boldness and intriguing sound. Juicy cocktail reveals citrus notes of coolness and freshness. The sweet and thick fragrance of the “heart” is achieved thanks to the delicate petals of jasmine and gardenia, on which drops of ripe peach juice melt. The base sounds smoky patchouli chords mixed with delicate shades of beeswax.
A lot of positive reviews about the Turkish perfumes Shaik was left in favor of a bottle called M21, which hides the famous composition from Paco Rabanne 1 Million. From the first notes, the cocktail energizes citruses, smoothly turning into an elegant "heart" based on herbs and spices. A seductive chord is added with cream shades of wood and leather.
Incredible durability distinguished perfume W28. Sweet-sweet accents, beckoning with their sexuality and femininity, indicate that before us is 212 VIP Rose by Carolina Herrera.
- Top notes: fruit and champagne.
- "Heart": peach tree flowers.
- Base: woody chords.
Think and decide for yourself
In the end, it would be worth noting that most locals still prefer the originals. In their opinion, the copy is unable to give the fullness of the sensations of opening a bouquet of compositions.
But there are quite a few who have embarked on the path of fighters with multinational companies and made the choice in favor of budget Turkish spirits Shaik, not wanting to pay extra for advertising, name and other expenses of world brands.
It is thanks to such "ideological fighters" that the perfumery copy production industry thrives, which every year becomes popular not only among the local population, but also among tourists.