Chanel Allure: the legend has a sequel

A girl from a poor family, gifted and ambitious, Gabrielle (Coco) Chanel became the first fashion designer and fragrance designer to mix several “melodies” in one bottle. Before the appearance of her masterpieces, including Chanel Allure, most perfumes were monochrome, or, as they are now called, niche.

Chanel allure

To this day , Chanel perfumes are considered the best selling in the world. And if the "fifth number" will soon mark the centenary of the invention, then his brother - or rather, a series of Chanel Allure brothers - originates in 1996. These are very popular flavors.

The story of the creation of Chanel Allure

Then one of the most sought after perfumers of the planet and the personal "nose" of the Chanel Fashion House was Jacques Polg. With his light hand, or perhaps his sense of smell, Allure women saw the light of day, and on a par with them - more than half of all Chanel fragrances ever created. Then the perfume bottle was designed by another genius of the fashion world - the creative director of the Chanel House, Jacques Hello. Soft pink, almost candy shade has become the hallmark of the most sold toilet water. From here comes the term “glamor”.

Chanel allure sport

What is the secret of the popularity of this line, including a surge of unprecedented activity in the orders of the male version? Chanel Allure Home Sport - these four words already sound like a spell. Perhaps success lies in rebranding and degeneration of aromas in 2000 and 2008, respectively. Or maybe the classic can not be measured by time.

Filling of Chanel Allure men's and women's fragrances

Speaking of the source for beautiful ladies, we invariably define it as a family of floral-oriental ones. In addition, Chanel Allure has its own secret, which is cut - this diamond has as many as 6 facets of sound, so it is so difficult to find out which note is central.

It happens that customers describe the variability of aroma properties: they say today it sounds like this, and in the morning it sounds completely different. What is the basis of music that excites the desire - ripe passion fruit, tender honeysuckle, stupefying magnolia? Or maybe such a bewitching consciousness of vanilla in combination with juicy tangerine, under the light spell of a white lily? It remains to add that the soul of the aroma is a refreshing, almost masculine vetiver, lemon and jasmine.

Chanel Allure Home Sport
What happened to Chanel Allure in 2000? New zest in the form of passionflower, peony and May rose was added to his cocktail . So, the fragrance has become much more romantic and feminine. Well, in order to attract the attention of a strong half of humanity, the "sports" model of perfume saw the light.

Did Chanel Allure Sport manage to occupy its niche? Most likely, yes, because the number one choice in 2008, the appreciation of many Hollywood sex symbols and the constantly updated expensive company are good indicators. And to achieve them, a velvety wood symphony of cedar, neroli, with the addition of pepper and polished from orange and ... sea wave helps to achieve them. That's why the second halves, acquiring this fragrance for their macho people, associate the brand’s face with a muscular and freedom-loving surfer, in the role of the model Andres Velenchozo.

Summing up, it should be noted that these perfumes are unlikely to go out of fashion soon: such a well-thought-out bouquet, floral or woody, but, nevertheless, with delicate spice and the addition of citrus fruits is a trump card for many generations. That special case when the fragrance suits everyone, and it is almost impossible to miscalculate with such a gift.


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