Eldorado is a well-known Russian network that specializes in the sale of various home appliances. In 2012, she took second place in popularity after M-Video. The company was opened by a man whose name is Igor Yakovlev. Subsequently, he took over as president of the firm.
For the first time, the Russians heard about the existence of the company in mid-1994 (reviews of Eldorado employees confirm this), because it was then that the doors of the first store of the chain in Samara were solemnly opened. In 2005, a large company called the Dixons Group, which sells electronics, received the rights to manage the Eldorado company until 2011. According to the agreement, the price of such a deal was about two billion dollars.
In mid-2005, Eldorado managers expanded the distribution network by opening their own equipment stores throughout Russia. Four years later, 480 points of sale were already operating (reviews of Eldorado confirm this).
In 2009, the entire network selling mobile devices was sold to the mobile operator MTS.
Financial difficulties
In 2008, the tax authorities had questions for one of the company representatives. He was threatened with a charge of non-payment of taxes in favor of the state for a total amount of 15 billion rubles. After the media found out about the scandal, creditor banks demanded that the company pay all debts ahead of schedule to repay loans, which at that time amounted to $ 400 million. At the same time, suppliers stopped delivering goods to the company's warehouses.
The electronics company was saved by the Czech company PPF, which granted the owner of Eldorado a loan of $ 500 million.
In mid-2008, the president of the company, Yakovlev, sold 39 percent of the shares to the PPF creditor company, 11 percent of the securities went to an Italian insurance company called Assicurazioni Generali. The total transaction amount was about $ 600 million.
In the winter of 2010, PPF bought an 11% stake from Assicurazioni Generali, after which it began to own a controlling stake.
In the summer of 2011, a Czech company bought back the remaining stake, becoming the full owner of the distribution network. The transaction price amounted to 625 million dollars.
In the summer of 2013, M-Video received permission from the state and successfully completed a transaction to purchase the Eldorado network from a company from the Czech Republic.
In 2017, the M-Video and Eldorado companies were purchased from the previous owners by Safmar.
The activities of the company "Eldorado"
In 2010, store owners decided to open points for receiving old equipment. People could bring obsolete or idle equipment and exchange it for new equipment with a small surcharge. As a result of this idea, in just two years, about a million copies of used equipment were utilized.
At the end of 2012, the number of stores operating under the Eldorado brand was fixed at around 400. They were opened in 170 cities of our country.
As of the beginning of 2013, the network had 430 stores and points of delivery of goods. 300 additional branches also worked continuously. Customers could purchase consumer electronics in these stores in 450 cities across the country.
Financial turnover
In 2007, the company earned about $ 6 billion through successful sales. After 3 years, the company's revenue was more than $ 90 million. In 2012, the company's sales share exceeded 115 billion rubles.
Own production
The company had its own brand. The goods were produced mainly in two countries: China and Turkey. Further, the products were transported to Russia in a disassembled form to reduce tax and duty payments on imports. Equipment was assembled in Kaliningrad by several well-known companies.
In 2006, the share of sales of own products of the trading network amounted to 10% of the total. Two years later, the share of sales decreased by several points.
Eldorado company today
Now the Eldorado company occupies a leading position in terms of sales of household goods, both in our country and in many countries of Eastern Europe. In the stores of this distribution network you will find a wide range of household appliances for various purposes for every taste and budget (the reviews of cashiers from Eldorado confirm this). Under this brand, there are about 700 rather large stores. For more successful deliveries and sales of goods at the best prices, network owners have signed contracts with such eminent manufacturers as Samsung, Bosch, Panasonic, L&G, etc.
The stores offer a wide range of modern household appliances:
- electric and gas stoves;
- laptops;
- refrigerators;
- cooking technique;
- mobile devices;
- cameras and camcorders and much more.
The Eldorado company has been offering its customers (since 2008) high-quality services for the delivery and installation of any equipment and electronics purchased in its stores (feedback from Eldorado employees confirms this). This federal project was named HiTechnic. A year after the opening, it was recognized as the most popular service center in our country.
In 2009, a trading company opened showrooms called HiTouch in several stores. They feature premium products, as well as exclusive technical developments.
Shopping site
Every day the trading company strives to become even better and more attractive to its customers. Every year more and more points of sale open, where high-quality goods at low prices are exhibited. Also, trading floors are constantly being reconstructed, points of delivery for purchases made in the online mode appear.
Judging by the reviews about the TVs from Eldorado, the purchases made on the company's website came to the taste of the Russian and foreign public. True, the delivery of bulky goods turned out to be very expensive.
Of the advantages, we can note the agility of couriers who come to customers quickly and at the promised time. Reviews of delivery to Eldorado confirm the quality work of this department of stores. Thanks to the organization of various stocks, prices for some categories of goods are getting lower and lower.
Site appearance
According to reviews of Eldorado, the official website of the company can be quickly found by request. After a recent update of the resource, judging by the words of customers, it has become modern, convenient to use, easy and understandable.
On the main page of the site, developers have placed a large company logo, a service menu for the convenience of customers, contact numbers for the hotline and a basket to view selected products.
Also on the main page of the company, the consumer can enter the product of interest to the search box or select it from the menu that appears.
In addition, on the page of the Internet resource there are several advertising blocks, photos with price tags for the goods of the day, conditions for providing discounts, and the site also contains popular products that are bought most often.
Additionally, on the official website of the company, visitors can familiarize themselves with the latest news regarding company stores. Also there you can watch video reviews of new products in the world of electronics and household appliances.
At the very bottom of the site, any user can find a link to a group of a trading company on the social network, as well as detailed textual information about it.
Assortment of goods
The main menu of the site, which can be opened on the left side of the start page, has also received commendable customer reviews about Eldorado. It contains 11 sections, each of which contains additional subsections.
In their reviews, employees of Eldorado emphasize that all the goods presented in the online store are classically distributed. Therefore, the user can sort the technique that interests him by price or popularity. Also, a resource has a filtration system for goods so that the visitor can quickly find the right product with the desired characteristics for himself.
The developers of the site did their best to make each user of the resource enjoy using the search. The only negative that many buyers have discovered is the fact that the search shows even those models that are not available.
After choosing a specific position on the site, a so-called product card will appear, where there are high-quality photos of the device, its characteristics, price, and even reviews from real customers are described in detail. Below you can find information about the possibility of pickup or indicate a convenient date for delivery of the purchase to your home.
If the product is liked, the buyer needs to transfer it to a virtual basket. To do this, just click on the appropriate button.
The basket consists of a multi-stage menu. Here, users found a lot of shortcomings, for example, attempts by the company to impose additional certificates and insurance policies, suggestions to come up with and enter a code word for greater security while making purchases.
Additionally, before purchasing, the customer will be asked to enter the store’s branded card number for subsequent discounts. The online shopping system also allows you to purchase equipment without registering on the site.
Pickup
On the company's website, any user can find a list of several dozen stores and individual points of delivery where you can get goods purchased remotely, including large furniture (reviews of the kitchens in Eldorado confirm these words). For convenience of choice, the buyer is invited to select the nearest outlet from the list, or using the Yandex. Cards". After choosing a store you like, you can see its mode of operation, a telephone for communication with staff, and also an address to quickly reach a point of sale.
Customer Counseling and Delivery
In reviews of Eldorado, consumers emphasize the operational work of its employees. After the product has been fully executed on the site, just a few minutes later the buyer receives an email and SMS notification, which confirms the order. Next comes another notice, in which it is reported that the store employees have taken on the work of preparing the goods for delivery. One hour before delivery, the electronics company will call the customer to inform you of their arrival time.
When making an order on the Internet, users really liked the function through which you can specify a convenient delivery time. Couriers, as a rule, arrive at the address on time, and they always have change.
Electronics Store Price Level
Reviews about Eldorado are enough to determine what the level of prices for goods at the store. To understand whether the purchase prices for equipment are not overstated, specialists use a standard calculation method, consisting of several points:
- Using the current price of the reference company, select the ten most popular products from this store. Any company with a large number of customers and average product prices is taken as the standard.
- Next, you need to select 10 similar products from the checked store according to the same principle.
- The price of the checked store must be divided by the price of the reference company. As a result, we get ten values, which subsequently need to be averaged as follows: summarize all the values obtained, and then this amount must be divided by ten. The result obtained is a price coefficient (K).
- After calculation, it is necessary to determine the order of prices using the table below.
Coefficient (K) obtained by calculation method | ≤ 0.93 | 0.94 - 1.03 | 1.04 - 1.13 | 1.14 - 1.19 | ≥ 1.20 |
Store price level | pretty low | low | middle | tall | extremely high |
Experts have determined such a parameter as the price level in the Eldorado store as low, since the coefficient in the calculations was 1.03. But you should be aware that the price level was determined only for goods from the "Electronics" category.
Product Warranty
After examining the product reviews at Eldorado, it becomes clear that the company was faced with a huge amount of criticism from customers. Scolding, basically, the work of the warranty department. In the network you can find a huge number of reviews about the Eldorado with a detailed description of the problems encountered.
Spam messages
After the order in the store has been successfully completed, delivered and paid for, all buyers receive an SMS notification asking them to evaluate the purchase on the Yandex. Market ”and, if possible, leave a detailed comment there about the work of the store and the quality of the acquired equipment. None of the consumers ordered such a letter, so it can be safely called spam. In fairness, it is worth noting that such a notification comes once and does not greatly annoy people.
Positive feedback about the online store
In open sources, you can find many customer reviews of Eldorado who rated the store after ordering goods online. In general, people liked the site very much, it is convenient to use, there is the opportunity to purchase goods without registration, in addition, the prices for many items there are lower compared to other outlets.
Also, customers, judging by the reviews from the Internet, liked the fact that in large cities there are several dozen points where you can pick up the goods, pre-ordering it online.
Negative reviews about the online store
Judging by the reviews of the kitchens in Eldorado, many customers in the store did not like much, for example, the very expensive delivery of furniture and electronics to the home. The service engaged in warranty repairs also did not meet the expectations of visitors, because many people encountered problems with paperwork and the delay in issuing the repaired equipment.
Return defective goods
Judging by the reviews on the Internet, the buyer will not just return the defective goods back to the store. Users complain on the forums that for several hours they have to wait for the network employees to issue all the necessary documents for delivery of the defective goods back to the store. At the same time, store employees are unfriendly to “problem” customers.
Some statistics
Since this store is considered one of the largest and most successful chains in Russia, the reader will be interested to know some interesting facts about this company:
- In total, more than 15 thousand people work in stores, offices and warehouses of the company.
- More than 30 percent of employees are women.
- The average employee age is 30 years.
- The company occupies more than 755 thousand square meters of retail space.
- The head office of the company is located in Moscow. Exact address: Smolny business center, Smolnaya street, 14.
- For the benefit of the company, 400 company stores operate daily.
- About 100 million potential buyers visit branded stores during the year.
- Every day, the company's hotline serves more than 20 thousand customers.
- According to statistics, every fourth washing machine in our country is sold in this store.
- The company is a five-time holder of an honorary award called "Consumer Rights and Quality of Service."
- In just one year of operation, each cashier gives customers about 25 thousand checks.
Work in the store
Judging by the reviews of Eldorado employees, something new awaits them at work every day. The walls of the trading network are full of life, no one here is bored. Even people who get low positions in this company should be ready for highly intellectual work. Since the company is engaged in the sale of modern equipment for the home, each employee should be aware of all new products arriving on the shelves of the store.
To improve their qualifications, all employees are sent for special trainings that last several weeks. There, a person not only learns about the characteristics of a new technology, but also receives a number of skills, for example:
- sales technique;
- resolving disputes and difficult situations that arose during the course of work;
- communication skills.
Based on reviews on the Internet, people who want to get into this store will have to study hard for a long time.
The company is trying to provide store and office employees (reviews of work at Eldorado confirm this) with all the conditions for advanced training, career advancement. Success and outcome depend only on the person himself. Starting a career as a cashier or loader, an employee has a chance to reach the post of store manager. The company is also waiting for people who want to get a job, but do not plan much promotion on the career ladder. It is worth noting that talented and diligent workers in stores have the opportunity to earn good money.
The team consists mainly of young people who are interested in new products in the world of electronics. A friendly team of workers has a lot of common interests, for example, they play computer games together, and also engage in team sports.
Sellers and cashiers try to be smiling and good-natured towards customers. They have the necessary skills to communicate with people, they are able to solve difficult problems.
Raffle prizes
Judging by the reviews of the Eldorado store, in addition to the cumulative bonus program, the company’s administration periodically organizes interesting contests where buyers themselves participate. The most fortunate must be awarded a valuable prize (smartphone, household appliances, personal car or travel).
Goods on credit
You can buy any product in the store without having money in your pocket. This is confirmed by numerous customer reviews of the loan at Eldorado. The company cooperates with several popular banks that provide this service. To make goods on credit, you need to provide the store employee with only a passport. In a matter of minutes, the desired purchase will be in the hands of the consumer, of course, if the bank employee approves the loan.
Judging by the reviews, installments in the Eldorado can not be issued. The loan is issued at high interest rates, and expensive insurance is imposed, protecting the bank from the insolvency of its client.