Representation and presentation of the company, the design of its business space can be implemented in the most unexpected and effective way. The range of possibilities offered by the manufacturer is huge: from stationary floor and wall structures to easily transported, quickly assembled / disassembled original products. Booklets, racks, structural elements can be designed for various formats (A3, A4, A5, A6, Euro, business card, postcard). Can be made of various materials.
Manufacturers and options (bookcase, floor, wall, mounted, growth and other designs) are widely represented on the market and on the Internet. The goods are offered at reasonable prices, various options for ordering, payment, delivery are possible.
Offer and cost of booklets
In particular, the PromoProsto plant (Ekaterinburg) offers promostoyki, designs in the form of sails, stella, stars, various thematic figures worth from 500 to 7000 rubles. Daily rent from 400 to 1000 rubles is possible.
Creative workshop "ViArt" (St. Petersburg) offers its own original and imported products worth from 15,000 to 22,000 rubles. At the same time, it makes a bias towards the development of design not only for the design of the bookcase, but also for the entire exhibition complex.
The company "VRT" (Moscow) focuses on the personification and modification of products, offers various accessories, has its own high-tech production. The price category of the company is 5000-20000 rubles.
A wide range of the most diverse options can be found in the company "RusInnovatsiya".
In general, the proposals of the companies allow satisfying the budget option as well. Payment for products is possible not only in the usual way, but also through electronic money (WebMoney, Yandex.Money, bank cards, terminals).
For the most part, printed matter does not have a style, color scheme, logo, or other symbols of the manufacturer, but these symbols may be, for example, an outdoor bookcase made in a certain way.
About the effort strategy
Choosing a stand for booklets - there is also actually a choice of form of offer. Expecting success from a small number of visitors is not particularly possible, although if you have an original strategy, you can get a more tangible effect from a small audience than from a large one.
Racks for printed products represent the company at exhibitions, promotions, presentations. It makes sense to relate to the choice of design options, taking into account the theme of the presented printed products.
Designs for printed matter
Information desks are intended not only for leaflets with useful information, price tags, books, catalogs, thematic products can be placed on them. Using various design solutions, it is possible to present printed products in the directions.
Monumental designs can form lasting success. Serious compositions fall on the subconscious and attract attention.
Racks, booklets, made in an unusual way (or in the usual way, but with the use of light or mechanical effects), additionally attract the attention of visitors.
Material designs and company symbols
The tree was and will remain the most natural, native and warm material for any presentation, not only printed materials. A wooden bucket case, made of wood, gives a stylish presentation, but is bulky. The pressure of time and the dynamics of life are such that it is necessary to use structures of metals, metal, glass, various types of plastics.
An interesting idea is to use images, especially three-dimensional ones. The idea, of course, is expensive, but imagine how attractive the booklet stand will look, which when you touch the visitor effectively flips through the booklet!
The logo, color style, souvenirs and other symbols of the manufacturer - the background that surrounds the stands, book cases and other designs, it is important for him to attach importance to any advertising campaign.
Symbols and souvenirs
Business is a world of symbols, an outdoor book case is also a symbol. Each company has its own face, develops and improves it in every way. The logos and colors of each company are always special.
Selling a product is not a matter of minutes, it is important to form a stable growth in demand. Having not bought it today, when it was available, the buyer will return, spending his own time to satisfy the desire that once arisen, which will undoubtedly give him an occasion to convey information about this to his family, friends and colleagues. A key souvenir from a company manufacturing printed products will be a keychain, calendar, diary, pen.
Content of constructions: quantity and quality
The company exposes its products. As a rule, it represents various spheres; it can be of an artistic, scientific, applied, industry or other nature. The range of prints, booklets, information leaflets can be divided thematically (for example, information racks on topics), that is, you can easily determine the number of structures, shelves, racks and other elements necessary for the design of an advertising campaign.
An important point in achieving success is the content and relevance of the materials presented, but the tools for presentation are important - the design, their shape and color. Racks for printed products, painted in the colors of the company, give a noticeable effect.
The question is not in the content, but as a result
The result of the exhibition, promotion, departure of the manager with a portable roll-up “in people” matters. With what the company went to the exhibition, for the sake of which it conducted an advertising campaign and with what it sent its manager, the result is undoubtedly important, but more important.
The classic version of the result is the number of sales. A reasonable result is to produce the effect and lie on the subconscious as many visitors as possible. The latter is an objective given to strengthen the stable growth of the company. Quickly selling products is important, but much more important is to sell them stably and for a long time and develop their production.