Name of cosmetics and perfumery store: original and simple

The correct name of the cosmetics store will attract the attention of your target audience. Both the popularity and profit of a business will directly depend on a memorable sign. Therefore, do not neglect this and spare the time to choose the logo and name of your future outlet.

Tune yourself to the right wave

It is doubtful that shoppers with the name Donut or Exhaust Pipes will go in search of hygiene products or skin care products. More likely, hungry people or motorists will become visitors. This means that the name of the store should cause the proper associations among passing potential buyers. There are several key points.

Firstly, the name itself should speak of the products presented in the assortment. Therefore, the options "Gamachok" or "Parsley" are swept away immediately. It is better to choose as an example "Blush cheeks", "Dye for your favorite hair" or "Shampoo and conditioner."

Secondly, it is worth considering that your product is mainly for the fair sex. To attract attention, it is worth trying elegant and sophisticated images in the name of the cosmetics store. You can consider the following: “Well-groomed look”, “Glamorous touch”, “Charm from nature”.

Thirdly, it can be a call. In this case, it is better to build on the following options: "Beauty is for you", "Body Care", "Everything for a new look."

For everyone and for everyone

When your goal is to cover the maximum contingent, it is better to bet on the universal name of the cosmetics and perfumery store. It should be clear to every passerby that they are waiting for him and will offer goods at an affordable price.

You can use a simple and clear slogan as the name of the outlet. So, it is worth starting from possible options: “Beauty for everyone”, “Cosmetics for everyone”, “Perfumes for every taste”.

Names of professional cosmetics stores

Another thing is when you are selling luxury and professional products. In this case, people who know and understand high-quality care products will show interest in the store.

If you are selling goods from one manufacturer, then it is worthwhile to attract customers with the brand name. Many businessmen act in this way, having retrained as representatives of a particular brand. This means that there is no problem choosing the name of the cosmetics store using the brand name.

Another option if you have a whole list of manufacturers of professional products. Then you have to sweat a lot and break your head over the text of your sign. You can try to make a start from the territorial affiliation or from the level of quality: “European cosmetics”, “Company perfumes”, “Only famous creams” and the like.

Why do Asians look so good?

Recently, cosmetic products from the countries of the East are gaining popularity. So, in Russia, Korean cosmetics stores have taken their niche. The name for such outlets is often tied to the regional location of the manufacturer. It is also popular to use a foreign phrase meaning “folk cosmetics”, “Korean beauty”, “cosmetics of the Land of the Rising Sun” and the like.

Given that the market is full of offers from similar stores, it will be more difficult to come up with something special and new.

When your store focuses

Some stores specialize in a full and wide assortment for everyone and everything, while others choose a narrow profile direction. You can focus on one type of product: shampoos, face masks, body creams, eye shadow. But then you should pay attention to the wide price segment: that is, starting from the budget options of the goods, ending with exclusive professional means.

First, focus on a specific product. Then the following can happen: “Country of aromas”, “World of decorative cosmetics”, “Lipstick for every day”. And, for example, the name of the hair cosmetics store may be “Country of Shampoo”, “Silky and Shiny”, “Happy Curls”.

Secondly, you can use body parts that you offer care for: “For your favorite legs”, “For delicate hands”, “For chic eyelashes”.

Thirdly, try experimenting with foreign names or spelling the Russian name in Latin letters.

Take the risk of ignoring your products.

In any city there are shops with the names "At Petrovich", "Elena", "Cleopatra" and the like. That is, when the owner uses a proper name or any one he likes. And you don’t always guess what you will meet at the point of sale: products, auto parts or another hairdressing salon.

You must admit that this is not the best choice, but there is a consumer for that taste and color. And since such stores still exist, it means that this version of the name is not the worst for a sign.

It is enough to move away from the understandable and explanatory name of the outlet and try to come up with something abstract. That is, in no way connected with the presented products.

Option one. As a name for a cosmetics store, try using something related to beauty and grace. For example: “Miss Elegance”, “With a sparkle in the eyes”, “For exquisite ladies”, “Male hit”.

Option two: attach to the world of flora and fauna. Crocodile Smile for an oral care store, Floral Motifs will attract the attention of lovers of such smells.

Good for remembering names associated with speed, feelings, something sudden. For example, "Flash", "Illumination", "Flight". That is, to stun or attract the attention of passers-by.

A bit of humor can lift you to heaven

Do you often remember the names of cosmetics stores? The original or funny name of the outlet is put off in the minds of visitors for a long time. Thus, and attracting attention. Of course, do not forget about the simple names of chain stores, but if this is your first or only retail outlet in the near future?

Come up with a bit of creativity and a pinch of humor so that the words on the sign catch your attention and attract your originality. When you do not want to be the classic “Professional masks” or “Everyday makeup”, then this option is for you.

“Makeup of the Queen of the Seas” will intrigue the fair sex. Almost every girl will be interested in how it looks, or wants to try on a similar image on herself.

“Dedicated to the brutal macho”, and what exactly, visitors can find out inside the store. Here it is time to surprise with its range.

"Trump card" will help to win the game, and yours - to look at 100%.

And finally, a few words

The complexity and the correct choice of the name of a cosmetics or perfumery store depends on many factors, so it is difficult to guess the right option.

But your success in business depends not only on the sign on the sign, but also on high-quality advertising, a suitable assortment for the local population and many other nuances. Each of these points is worth carefully considering, choosing, considering.

Although where did the phrase “what you call a ship come from, so it floats”?