Northern fish in the center of the capital is no longer a novelty. However, often its quality leaves much to be desired. Caught it is not known when, several times frozen and thawed, it loses its taste, and even half the benefits. In addition, in most stores you are faced with the fact that sellers themselves do not own any information about what is on their shelves. And if you were sold exactly the kind of fish that is indicated on the price tag, then this is already good.
Fundamentally different is the fish shop "Grayling House". Its owner is a true connoisseur and lover of northern fish. Opening his business, he anxiously chose suppliers, established channels through which delicate goods would reach him in the shortest possible time, and today he is standing behind the counter to tell each visitor what to cook for lunch today.
Interior
Entering the store, you immediately begin to understand what smells of the north, the real Russian Siberia. Delicacies gleam on the windows in the ice, capable of awakening an appetite even for those who do not like fish too much. And photographs and pictures hung on the walls will allow you to get to know the water bodies of your native country closer. Here is the Yenisei and Irtysh, Lena and Angara, Ob and Baikal. Nearby are colorful photos of fish traded in this shop. That is, in parallel with the satisfaction of gastronomic interests, you additionally get the opportunity to remember geography.
Short description
Grayling House, or the “fish of the North” is the name of a small shop that is conveniently located near the Sokol metro station. Tiny in size, in a short time he fell in love with Muscovites. Today, many say that they were very lucky to meet the owner of this shop, otherwise they still would not know anything about northern fish.
Grayling House is Sergey Zakharov's favorite brainchild, for which it is both a business and a hobby. This is the secret to his success. Agree, it’s still a big difference: to make purchases in a supermarket, where there are simply windows and some goods on them, or to purchase exclusive goods from a person who knows everything about him.
Own way
The Grayling House store for its owner is more than just a way to make money. He does not buy cheap and popular carp and other varieties. No, the brand is sustained from beginning to end. In the assortment there are only rare river fish from Siberia. You will be offered musk and chir, omul and nelmu, as well as a number of other representatives of the underwater fauna typical of Yakutia.
For the owner of the shop this is the first independent test in business. But it can not be called a lump. A carefully thought-out business plan will allow us to say that this is a successful start-up project that will only develop. The Grayling House fish shop was opened only after thoroughly working out the entire supply chain. For this, agreements have been concluded with individual entrepreneurs and small fisheries. Only the freshest and highest-quality fish is delivered here. This is a top priority. Caught at -50 ° C, frozen, it is placed in a special chamber and transported in the same condition. This is what allows you to achieve an amazing taste of the finished product.
Issue price
The Grayling House store cannot be called cheap. And how could it be otherwise if delivery from Siberia to Moscow takes place by plane. But the goods purchased here will surprise you with great taste. Have you tried cured peled? Immediately something unimaginably boring and colorless comes to mind. For fun, take it at least once here. You will be surprised by the richness of taste. And the thing is that they cooked it with love.
Here you will have to pay 750 rubles per kilogram of chira, and 1,100 rubles for smoked muscov. It should be noted that the owner also learned all the cooking processes from the Siberians. Therefore, he is engaged in smoking, salting and drying exclusively on his own, so that the buyer receives only the best. He has plans for the near future to arrange delivery in Moscow, as well as to improve the process of hot smoking.
Range of services in the store
Grayling House Fish Store is, first and foremost, an exclusive service. The assortment here is not too rich, but the owner will tell you absolutely everything about each fish. Where and when caught, how many hours delivered, what time can be stored. Usually in the rest of the stores everything is a bit wrong. A large batch is loaded onto the counter, and if the expiration date is reached, then the fish begin to be gutted, their heads removed, salt and assorted for preserves. Talking about the perfect taste is no longer necessary.
Right in the store, the owner can prepare stroganina from frozen fish. In parallel, he will explain to you why this cannot be done from any piece of fillet that lies in your freezer. It is imperative that the fish freeze at the time of capture and no longer thaw. Therefore, if you want to try this unique dish, come to the Grayling House. Moscow is a city spoiled by offers, but if we talk about the freshest northern fish, then here Sergey Zakharov is practically the only representative of his direction.
In parallel with the sale, he gives detailed instructions. For example, with the same planing. If you go far from the store, then taking it is useless, it will have time to thaw. It is necessary that by the time of cutting the fish was still completely frozen. And you need to eat it in about 15 minutes. Putting in the freezer is not allowed again.
Fresh and stockfish
To date, there is not only frozen fish on sale. The owner also buys excellent canned goods. Fried or natural, in oil and tomato, in its own juice - any fish will be the perfect treat for your family. All canned food comes here from Salekhard, where fish is caught and harvested.
Invariably, according to old recipes, all products are cooked in this store. This is the main point that is negotiated when concluding contracts with suppliers. Salted northern fish only with salt, smoked on sawdust. No chemistry or preservatives. Because of this, the expiration dates are quite short. The owner will definitely warn you about how much you need to use your purchase, and even write down a marker on the package.
Instead of a conclusion
And how do shoppers see the Grayling House store? Reviews emphasize that a knowledgeable person at the counter pleasantly surprises. We are used to the fact that consultants often do not have an idea of what they are selling. Sergey’s love for the North and for his work is felt in the manner of conversation, in openness to dialogue, in readiness to provide any information about the product. By the way, regular customers emphasize that there is no doubt in its reliability. There are certificates for everything, and taste qualities indicate that you have been sold the freshest products. Therefore, despite the prices, people are ready to come back again.