Surely everyone would like to start their own business, but do not know where to start. Of course, you need to decide on the direction or field of activity, because the future profit of the enterprise completely depends on it. It is most reasonable to start an enterprise in the field of food production, because it is in demand regardless of the season and is not afraid of the economic crisis. For example, you can draw up a business plan for the confectionery, as recently it has been a rather relevant idea for a novice entrepreneur.
Where to begin?
Any business begins with careful planning, no need to rush, because if you act with caution, the result may not live up to expectations. That is, you need to sit down and draw up a clear and detailed business plan for the confectionery, describe the stages of the project, provide for possible risks, draw up step-by-step instructions for yourself.
It should be taken into account that a business should start small, gradually develop and expand, therefore it is not worthwhile to build global plans at the initial stage. For example, you should immediately choose the format of the institution, it can be a street kiosk where there will be mini-production and sale of products, or it is more reasonable to draw up a business plan for a cafe and a candy store, which, however, depends on the available starting capital.
Market analysis
The new enterprise must be competitive and in demand. Therefore, the first task of an entrepreneur is to identify how many similar establishments work in a particular city or region, how much they are in demand and correspond to the needs of customers. Does it make sense to open another confectionery and how will it differ from competitors? That is, you need to conduct your own marketing research.
If competition exists, this is not a reason to abandon the project, because every entrepreneur has strengths and weaknesses, they should be identified and improved. In addition , there are a lot of ideas related to the production of confectionery - here the event is completely dependent on the imagination of its organizer. After all, you can start with a mini-bakery, and soon after that draw up a business plan for the confectionery industry, which is a rather big difference.
Seat selection
Presumably, schoolchildren, students, office workers and so on will use the confectionery services. So, it’s wiser to choose a place so that as many people as possible pass through it. There are a lot of options: central streets, train stations, metro stations, shopping centers, squares.
It is necessary to pay attention to competition, if the confectionery industry is already operating nearby, then it is worth taking a closer look at how much it is in demand, on the assortment and other trifles in order to make it even better. And if there are several competitors, and all of them have been working harmoniously in the market for a long time, then you should certainly think about implementing your business plan for confectionery products in another place.
Room
The area depends on the format of the institution and the scale of production, for example, for a cafe where products will be produced and sold, 156 square meters is enough. m. If it will be a small store with confectionery products produced at different enterprises, an area of 30 square meters. m will be enough.
Do not forget that the premises are put forward by the strict requirements of the sanitary-epidemiological service. The main points are the availability of communications: water supply, sewage, electricity and ventilation. The decoration of the room should be done in such a way that it can be easily treated with antiseptic solutions, for example, it can be ceramic tile.
Equipment
The equipment of the confectionery directly depends on its assortment and specialization, if, for example, the products are completely delivered from other industries, then it is enough to equip the outlet with shelves and refrigerators. If the company involves a full production cycle, then you need to take care of the purchase of baking equipment, which will cost much more.
There is another option - this is the business plan of the confectionery workshop, where the products will be manufactured and delivered to various retail outlets, you will not need to look for a room in the city center and can be accommodated on the outskirts, which will be much cheaper.
The cost of equipment depends largely on the manufacturer. The most expensive of them are made in Europe, they are the most high-quality and durable. Cheap equipment can be purchased from Chinese masters, but there is no need to talk about its quality. The best option is Russian-made equipment, average in price and quality.
Registration Issues
For one co-founder of a small pastry shop or production, it is enough to register as an individual entrepreneur. If the company has several co-founders or in the future it will be planned to expand and open branches, then you should immediately register a limited liability company.
Since the company will be associated with public catering, a work permit from the sanitary-epidemiological service is required. But at the time of the inspection by the employees of the SES, the room should be fully equipped and ready for operation. In addition, permission from the fire department will be required.
Range
When preparing a business plan for a confectionery, you need to take care of the assortment in advance, because there is no limit to its variety. It may include: donuts, cakes, cakes, burgers, puffs, sweets and much more. At the initial stage, you can specialize in something specific, for example, make on-site donuts with different fillings. Over time, the range can be expanded depending on customer demand.
In addition to confectionery, you can offer customers drinks, such as coffee, tea, juices, soft drinks. Sale of ice cream, snacks, chips, chewing gums is also welcome. In general, do not confine yourself to confectionery products; the wider and more diverse the assortment, the greater the target audience you can attract.
Financial plan
The main question of any entrepreneur: "How much money do you need to invest and how much can you earn?" Here you need to carefully calculate everything to the smallest detail, drawing up a business plan for a confectionery, bakery or cafe.
Main expenses:
- Organizational matters and registration.
- Rent or purchase of premises, repair.
- Purchase of equipment and furniture.
- Hiring, training and remuneration of staff.
- Advertising.
- Purchase of raw materials.
- Other expenses.
The amount of start-up capital starts from 30 thousand rubles - this is the minimum, since the required investments can reach several million. If at the initial stage there are not enough personal funds, then there is no need to rush to save on everything, it is better to find an additional source of financing. There are several options: search for an investor or bank loan. In the first case, the entrepreneur will need a clear confectionery business plan with expenses and income, confirming the profitability of the enterprise. In the second - an impeccable credit history and property on the security, because banks are reluctant to give loans to young businessmen.
The profitability of the enterprise depends on many factors, and primarily on the demand for products. It is worth noting that even a small confectionery, located in a good location, can bring several hundred thousand rubles a month, if it is properly organized.
You also need to consider that the risk of not making a profit at all and not paying back your expenses always exists. Therefore, there should be a strategic action plan in case that there are problems and they need to be addressed immediately.
The above is just an example of a confectionery business plan; in practice, it will become necessary to subject it to correction more than once. It is necessary to clearly set a goal and look for ways to achieve it. It doesn’t matter how much the document will turn out and how it will be drawn up, because the entrepreneur himself needs the plan in the first place in order to coordinate actions and allocate time.