Every year, more and more people begin to lead a healthy lifestyle. There are only more fitness clubs in Russia, and all of them are popular. The same applies to health centers and swimming pools. In the latter area, competition is unlikely to be great. This means that the client base will not be difficult to develop.
Location selection
In any example of a business plan for building a pool it is indicated: you need to carefully choose the location of the institution. It is important that it is located in crowded places. The younger generation is more committed to maintaining excellent physical form than the more adult. It is necessary to choose a place so that it is accessible for public transport. Thanks to this, attendance will be higher. It is best to choose a place so as to organize nearby car parking.
Documentation
The business plan for the construction of the pool always begins with a paragraph on the registration procedure. Documents are drawn up before they begin to build. Indeed, to get all the required permits, you will have to spend a lot of time. So, you will need to obtain approval from the Committee for Urban Planning. It is this authority that gives permission for the construction of the facility. You also need to conclude an agreement on the conduct of heat, light, water. The best solution is to entrust this stage to professional lawyers. They will investigate tax benefits.
Equipment
After this, the business plan of the children's pool with the calculations includes a paragraph on the acquisition of all necessary equipment. It will be necessary to equip the building in such a way that it meets the sanitary norm. So, in the pool should be: paths, lighting, equipment for heating water, filtration. Need starter tables.
Each building of this type has showers, changing rooms, toilets, waiting areas. The latter is especially relevant when considering a children's pool business plan. Customers bringing their children will have to wait for them somewhere. It is important that this process is accompanied by comfort. Thanks to this moment, additional services can bring more profit. So, the cafe opened in the building will be a great place to wait.
As for the locker rooms, they must be equipped with separate lockers, locked with a key. They must ensure the safety of things left by visitors. For this reason, it is important to take care in advance that the system is of high quality. At the entrance, you need to hang up the visiting rules so that everyone familiarizes themselves with them before coming to the pool for the first time.
In this example, a pool business plan will consider a bowl 25 meters long. There will be several tracks on it. But the size of the pool itself can be any, it is better to consider how approximately the flow of visitors will be here.
Services
The most important services here will be directly swimming, coaching participation. But swimming will be possible without a coach. Customers can visit the institution one-time or by purchasing a subscription. When scheduling, it is necessary to take into account that it will be children who come most of all.
It is worth considering the business plan of the children's pool for infants. Indeed, teaching a person from an early age in swimming is a popular trend. At the same time, it should be borne in mind that it is best to provide such services at a kindergarten, placing a pool in the immediate vicinity of the facility. To do this, you need to conclude an agreement with the management of the children's institution.
In the future, developing a pool for infants according to a business plan from scratch, it will be necessary to include additional ones in the range of services. Suitable family programs under the guidance of a coach. It is worth doing aqua aerobics classes here, opening a solarium, massage room, sauna. It will be useful to open a cafe here. As a rule, after swimming, a person is hungry, and many will be happy to have a snack in a cafe or drink coffee. These services will require an additional license.
In addition, it must be borne in mind that prior to the opening of the pool, it will be necessary to obtain a permit from the fire services and the SES.
Mandatory will be the requirement for customers to provide a certificate of the absence of contagious diseases. In some institutions, it is possible to take tests directly at the pool.
Staff
The next important step when opening a pool, according to a business plan, is to attract employees. Who will be needed first? We need an administrator, it is better if there are several of them, a manager, an accountant, technical staff, a cloakroom attendant, a cleaner, a swimming coach, a nurse. The number of employees will directly depend on the size of the complex, the number of visitors.
Financial spending
This pool business plan will include all financial expenses. The construction of such an object is an expensive task. It is best to find existing pools and buy them, than to build from scratch.
If a private establishment is planned, it is necessary to take into account the level of demand for it in a particular locality. In cities and megacities, the basin’s business plan shows a total figure of approximately 160,000,000 rubles. And if the settlement is small, the costs will be 5,500,000 rubles.
If the pool is planned to be medium in size, the swimming bowl will be 25 meters long. In this case there will be only three tracks. Costs will be about 2,500,000 rubles. Filtration and heating equipment is already included in the price. The construction of a building with repair will cost 15 million rubles. For lighting, paths and cladding, 900,000 rubles will be needed.
Monthly expense
When compiling a business plan for the pool, it is mandatory to include the costs of maintaining the facility. Approximately 500,000 will need to be spent on marketing. About 3,000,000 rubles will be spent on utility bills. You will also need to pay taxes, but the amount of expenses for this item will depend on how profitable the institution will be.
Profitability directly depends on the number of attracted visitors, on the process of forming a permanent customer base. For a one-time visit, a fee will be charged in the amount of 300 rubles, but when you buy a subscription, each call will cost 150-200 rubles.
In general, construction will last about two years. According to general statistics, the pool's monthly yield is more than 4,000,000 rubles. The project pays for itself in three to four years.
Additional ways of earning
Profit will increase opening with a sauna complex. It is also possible to supplement the range of services in many areas - it all depends on the imagination of the entrepreneur. Today, a healthy lifestyle is popular, and fans are becoming more and more in almost all areas related to this area.
Additional income will bring the opening of the sports section. A trainer will need to be involved here, classes will focus on schoolchildren. This will provide an additional influx of customers.
additional information
When planning to open such an institution, it is better to give preference to registering it as an LLC. It's all about the revenue and the scope of the business. It will take about 8 months to register a business. In the first stages of the functioning of the pool, it will be necessary to attract about 16 employees.
Of these, two technicians, two swimming coaches, aqua aerobics, two administrators, four cleaners, two wardrobes, one accountant, one manager. The salary fund for them should be at least 560,000 rubles if the pool opens in the city. Advertising for such establishments is most effective on the principle of word of mouth.
But basic "procedures" will also be needed. You will need to purchase a sign that will cost 100,000 rubles, an advertising banner in the city will cost 50,000 rubles. Advertising on the radio will cost 20,000 rubles. In the first week after the opening, it is best to engage in actively attracting visitors. For this, it is worth organizing promotions. For example, classes can be sold at a 50% discount. It is best to attract animators for children, to conduct master classes. The costs for this day will be approximately 200,000 rubles.
Thus, a total of about 400,000 rubles will be spent on advertising. Businessmen recommend at least 500,000 rubles when opening a pool for unforeseen expenses.
According to statistics, approximately 20% of pool visitors are children under 7 years old. Children aged 7-12 make up 30% of the entire target audience, and adolescents - 25%. All other percentages are in more adult categories.
For this reason, it is recommended that classes be offered to nearby schools. It is worth taking care of providing discounts for people of school age, selling monthly passes for a month, three months, six months, a year.
With a monthly revenue of 5,800,000 rubles, the net profit will amount to 800,000 rubles. Profitability is 15%. Thus, the pool is a fairly large-scale business. To open it, you will need to invest a lot of money and your time. At the same time, the opening of health centers in the Russian territory is carried out on benefits in almost all constituent entities of the Russian Federation. If the entrepreneur has a margin of patience, he will qualify for grants. They can cover up to 70% of the initial financial investments. For this reason, it’s worth doing it anyway.