Any company that provides services needs customers, including a beauty salon. It doesn’t matter what services the company offers if people don’t know about it. Do not neglect advertising and other methods of attracting customers, of which there are many in modern society. how to promote a beauty salon? Very simple. It is enough to follow certain rules.
Theory
A beauty salon cannot exist without clients, and if people do not show interest in it, then very soon this enterprise will be declared bankrupt. The director must think over the development strategy before starting work.
How to promote a beauty salon from scratch? There is nothing complicated about it, and it does not require large expenses either. First you need to decide on the audience that will visit the salon. Which customers will become regular visitors.
It is also very important where the beauty salon is located. It can be a center, an elite or a sleeping area. Depending on this, it is possible to determine the future work of the enterprise.
It is desirable that the interior has a twist. His services must be original. If any, then it is likely that customers will travel from other areas.
Promotion of a beauty salon via the Internet
How to promote a new beauty salon over the Internet? Very simple. To get started, it’s enough to use social networks and launch the action. For example, for advertising on a page on some network, a haircut with a big discount or a manicure for half the cost will be offered. This method works fine only at the initial stage and practically does not require costs.
The next stage will already require small financial investments. Opening your own website will help to quickly promote a beauty salon. It is necessary to place detailed information on the services provided on it, it is also advisable to lay out a price list, photographs of the masters and their works. A very effective method is the "before" and "after" photo report.
It is worth noting that when developing the site it is advisable to use the services of professionals who already know what a certain group of visitors wants to see.
The important role of flyers
How to promote a beauty salon in a residential area with simple leaflets? This method of advertising is inexpensive and very effective, but only if it is located in a certain place.
When ordering flyers, special attention should be paid to their design. It is important that they are very bright, colorful and interesting. Leaflets that are boring and tasteless decorated can cause the opposite effect and discourage potential customers from visiting a beauty salon.
It is best to order the development and production of printing leaflets. Specialists will competently develop the design, coordinate it, and only after that will be put into print.
Ready-made flyers are best distributed in places where there is a very large crowd of people. It can be shopping centers or large entertainment complexes. You can also put them in mailboxes, but do not make this type of advertising too intrusive.
Do not forget about word of mouth
Recently, the word of mouth has become the most popular way of promotion. How to promote a beauty salon in a crisis? This method of advertising will help, because it:
- almost free;
- attracts only active customers;
- positively affects the reputation of the institution.
These are only the main advantages of word of mouth.
This type of advertising spreads very quickly from a satisfied client to a potential one. This means that having arrived at the salon, the new client is already preparing for a positive result in advance, and if his expectations are met, then in any case he will advise him to his friends and acquaintances.
It is on the basis of word of mouth that a large part of the permanent customer base is formed. Visitors always come with a good mood, and this very well affects the reputation and atmosphere in the beauty salon.
Customer incentive
How to promote a beauty salon in a business center? Stimulating a potential customer base will do very well in this.
If such an enterprise is located in some center, then it is possible to organize the so-called sampling, that is, carrying out part of the procedure for free, and if the client likes it, then he will have to pay extra for the rest.
Incentive methods also include bonuses, promotions and coupons. Coupons are especially good for a business center, upon presentation of which a discount is provided. The coupon not only serves as a source of profitable offers, but also informs potential customers about the procedures carried out in the salon. Bonuses can be offered in the form of free procedures, subject to constant visits.
It is worth noting that the salon in the business center almost never has a permanent base, but there are always a lot of random visitors there. Therefore, customer acquisition at this location should be ongoing. Still worth paying attention to the quality of the procedures. It is important that the professionals working in the salon are true professionals.
The main mistakes that are made when opening a beauty salon
It is not enough just to answer the question of how to promote a beauty salon. It is also important to analyze the main mistakes that are made when opening an enterprise, as well as take measures to prevent them. So, there are only seven major errors, namely:
- mistakes in business planning;
- errors in the initial stages of work;
- management errors that arise due to the inexperience or lack of education of the director;
- advertising errors (lack of flow of new customers);
- errors when working with an existing client base;
- mistakes in hiring new employees who spoil the salon's reputation;
- mistakes in business development. Constant change of strategy and plans.
Any “miss” must be eliminated. Before answering the question of how to promote a beauty salon, you need to think about possible mistakes that can lead to bankruptcy at any stage.
The Importance of Market Research
Marketing research is a very important stage in the life of any enterprise that earns on the provision of services. However, a well-conducted study is usually very expensive and sometimes it is simply unjustified for a small-scale business.
How to promote a beauty salon and at the same time spend a minimum of money? Is it possible to save on marketing research? These are the questions that a budding entrepreneur is interested in.
Of course, you can save, but only the director of the salon should remember the responsibility and the risk of possible ruin. Most often, entrepreneurs choose one of two options:
- Marketing research is not conducted at all. Business is floating. It's completely free, and some salons still succeed.
- Marketing research is being replaced by peer review. A good expert can easily point out to an entrepreneur the strengths and weaknesses of his business. Of course, this is not a full-fledged study, but in the absence of extra money, an expert assessment can also help.
If the business is at risk
Sometimes, in order to save a fading beauty salon, it is not enough just to conduct a marketing research or an advertising company. Sometimes the director decides to completely change the concept.
When one concept is replaced by another, it will be a completely new beauty salon. Sometimes it is useful to carry out repairs and even change the name and sign. Such actions will greatly help if the beauty salon does not have a very good reputation, for example, due to unskilled employees.
Also, if the situation is not too neglected, it is good to gradually introduce new services, setting attractive prices on them. Thus, you can correct the situation and stand out from other competitors.