Since 1977, the company "Yves Saint Laurent" produces the famous perfume "Opium", which is rightly considered today a classic aroma. Later released toilet water with a less concentrated odor, but having the same name. The authors and creators of these aromas were at that time not very famous French
perfumers. The packaging was developed by Pierre Dinan. He created a beautiful bottle, reminiscent of Japanese inro - boxes designed to store various little things.
The idea of fragrance, packaging design and name was immediately approved by the great Yves Saint Laurent. The colors that were used in the design development are considered traditionally oriental - a combination of gold and red always spoke of luxury and sensuality. The spicy aroma, which the Opium perfume is so famous for, conjures up thoughts of eastern countries. The exact calculation of the fashion trends of that time - the East and everything connected with it - became the determining factor that guaranteed the success of the new fragrance.
"Opium" - perfumes that were born in several stages. At first, about three hundred flavors were made. Of these, thirty of the most responsive creators were chosen. In exactly the same bottles, they were presented to the public. By
The results of such a study left the only one that received the most positive reviews. They became a world famous fragrance called "Opium". It was presented at the New York party, which was attended by over 900 guests. She passed on the sailing ship "Beijing", which for one evening turned into a magnificent
oriental palace. The creators of the magnificent fragrance were happy - Opium perfume reviews received the most enthusiastic.
However, the appearance of these perfumes on the market was not calm and cloudless. The management of the company, which at that time included the Yves Saint Laurent trading house, unexpectedly opposed the release of this fragrance, considering it unpromising. The choice of name entailed ridiculous accusations of drug use against the designer. For the fact that the perfume "Opium" was still released, we must thank Yves Saint Laurent and Chantal Roose, the current head of YSL Beaute.
After the appearance of perfumes on the market, the creators of the fragrance continued to pursue major and minor troubles. Initially, they were charged with the use of harmful substances such as muscat whale. And although reliable
There is no information on the use of this substance, in China these perfumes are completely prohibited. The leadership of the country considered that young people might not perceive a fragrance with this name, and the use of perfumes with such a provocative name can distort the general idea of the country.
The Opium ad featuring Sophie Dahl was also scandalous. Critics considered her sexually abusive and degrading women.
Perfumes that are today produced under the brand name "Opium" are slightly different from those that appeared in the 70s. Their aroma was slightly changed in 2000. Despite the changes, Opium perfumes are still popular and loved by women all over the world, as evidenced by the consistently high level of sales of this fragrance.