Guideline - what is it? Recently, this term has become increasingly used in everyday life. In literal translation from English, guideline means "line indicator, manual, guide." Most often, this word means a collection of medical recommendations or rules for creating, using a brand name or logo.
Brand book in design and advertising
A brand book is an internal corporate document that contains sections dedicated to explaining the brand's significance for a particular company and its practical tasks for it. This is a kind of passport of standards regarding the use of the brand. The brand book necessarily includes the Logobook section, where the principles of creating and using brand elements are spelled out. Its basic components are color, font, symbol, graphic inscription. The passport of standards contains data equivalent to
trade secrets, and always has the label “Top Secret” (or Top Secret, TS).
As a rule, the first section of the brand book contains a description of the main idea of the brand, the second is devoted to the rules for creating and using the brand, and the third justifies the canons of applying brand names on advertising media.
Guideline as an integral part of modern design
Guideline is a guide that defines the boundaries and possibilities of using visual elements of a corporate brand or style, their conceptual capabilities. It should contain a section with a clearly defined slogan, logo, details, advertising message. It is especially important to consider the importance of this section in the field of design.
Guideline main tasks
The guideline contains detailed instructions for using the options of the company logo, color panel; structure of building a brand block, font options, style elements. It includes sections that cover, for example, corporate documentation, uniform style, advertising marketing, the use of corporate elements, company souvenirs.
The central place in this part of the corporate identity passport is given to the criteria for combining the logo and motto of the company, slogan, and contact information. Mandatory sections with a description of the rules for placing a company logo on documentation, attributes, uniforms, transport.
Guideline and brand book are unique in each of its variants. They can never be repeated in two different companies, even if they work in the same field, because the standards of corporate identity and goals are different.
Medical Guideline
It is the guideline that helps to learn about the algorithm of the doctor’s actions regarding the diagnosis and treatment of various diseases, as well as about new medical advances. What is it? This is what special clinical guidelines for healthcare providers are called. They are regularly updated and printed in specialized catalogs issued by official international medical associations.
Only an official guideline can get a guide to action, recommend a proven and effective scheme for diagnosing and treating a disease to doctors. Medicine of the XXI century should focus only on them.
Guidelines in various fields of medicine
Treatment recommendations are created for each area of medicine. For example, the guideline on cardiology contains information on the treatment of heart disease, the prevention of ailments, and statistics on the effectiveness of drugs. Clinical guidelines for the treatment of the cardiovascular system can be viewed in the catalogs of international medical associations (European Society of Cardiology, European Congress of Cardiology). Guidelines are designed to help create a successful and cost-effective treatment regimen for the patient.
Urology also has its own clinical guidelines, the purpose of which is to analyze the symptoms and prescribe effective treatment. These documents can be viewed in catalogs of the same specialized world medical communities, for example, the European Association of Urology (EAU), the European Community of Residents of Urology (ESRU).
The historical aspect of creating medical guidelines
Guideline - what is it and how was it actually created? The first clinical guidelines were written primarily to confirm and justify evidence-based medicine at the beginning of the twentieth century. Prior to this, each doctor used the treatment regimen, focusing only on his opinion and experience. In the 80s. The world medical community has developed the concept of evidence-based medicine (in English - evidence-based medicine). Its supporters, Susan and Robert Fletcher (mainly involved in clinical epidemiology) formulated a definition of the term.
Evidence-based medicine is the conduct of medical practice, which will be based strictly on the results of clinical trials of a particular disease. Everything that the doctor was guided by earlier (experience, traditions, opinion of colleagues) has already ceased to be authoritative.
In 1972, an epidemiologist from Britain, Archie Cochran, proposed compiling and publishing medical reviews regarding the effectiveness of various treatment regimens for diseases. They should be based on a systematic collection and analysis of medical facts. Guidelines describe the relationship between treatment and outcome, the cost-effectiveness of certain drugs.
Modern medical guideline - what is it? Now you know the answer to the question. He will acquaint not only with an overview of the proven treatment regimen, but also with general recommendations for doctors, treatment and surgery protocols. Guides can be found in special print media.