Supermarkets "Magnet": reviews of employees and customers

One of the most developed retail chains in the country - Magnit - is represented by food and non-food stores in the “at home” format. The chain occupies one of the leading places among global retailers with significant capitalization and is a major employer. Magnit, the reviews of employees and consumers about which is very mixed, has many advantages and many disadvantages. What is the opinion of ordinary customers and network workers about these stores? Read about this and much more in the article.

How it all began?

The activities of CJSC Tander, the managing company of the Magnit network, have been going on since 1994. Then, under the leadership of Sergei Galitsky, the organization carried out wholesale trade in household chemicals, cosmetics and grew into one of the largest Russian distributors. Self-service stores began to open in 1998, first in Krasnodar, where the organization’s headquarters are now located. In just a year, the company took a leadership position in the south of Russia and began to advance to other regions. In 2000, the retail business was reorganized, stores were transferred to the discounter format under the single Magnit brand.

At the beginning of 2006, OJSC Magnit was reorganized into a holding company of a group of companies engaged in retail trade through the Magnit network, the feedback of employees about which at that time was extremely positive. The result of the rapid development of the retail chain was one and a half thousand stores by 2006, then, after several experiments with the format, it was decided to begin the construction of hypermarkets. In 2007-2009, 24 hypermarkets and 636 convenience stores were opened. In subsequent years, the network developed at an accelerated pace. For example, in 2011, more than 1000 stores, more than 200 cosmetics stores and 40 hypermarkets were opened.

Today, the network is a market leader in the Russian Federation in terms of the number of retail outlets located in 2180 settlements: 8581 convenience stores and 196 hypermarkets, 1239 cosmetics stores and 104 outlets under the Magnit Family brand (data shown at the beginning of 2015).

Range

"Magnet" is a network focused on visitors with different income levels, therefore there are four formats of stores: family, hypermarket, "at home" and a cosmetics store. A wide variety of products consisting of consumer and industrial goods and sold for the whole family are presented in stores and hypermarkets. The assortment is selected so that, without wasting time, on average in half an hour, the buyer can find all the necessary everyday goods: food, hygiene products, household chemicals, etc. According to the rapidly changing tastes and needs of customers, the network provides for continuous development assortment of goods and services.

The opinions of many customers regarding the stores of the Magnit chain, the reviews of employees are very diverse. Some customers note that the stores in the chain have a wide variety of products and sometimes you can find goods that are not available in other trading enterprises. Others believe that the assortment of all goods is limited and note the low quality of perishable products. Meanwhile, over 600 private brands of products are sold through the network. To improve the assortment of semi-finished products and ready meals, our own processing workshops operate on the network.

Price policy

The Magnit retail chain aims to help improve the welfare of its customers, therefore it should offer only quality products at an affordable cost. The target audience for “convenience stores” is middle-income shoppers, which forces the company to take the path of lower prices. How does she manage to maintain reasonable prices? By organizing the production of products of its own trademark, Magnit provides manufacturers with a stable distribution channel and sufficient capacity utilization. At the same time, the cost of the product is reduced, the manufacturer will not incur expenses for advertising, services of distributors and intermediaries. Thus, a reduction in prices for goods similar to those of competitors is achieved. Reasonable prices and a wide assortment are combined by the Magnit hypermarket, reviews of employees and customers which speak of the popularity of the store and the profitability of its pricing policy.

Consumer reviews of the Magnit chain hypermarkets

Among the existing supermarket chains, Magnit is in the middle of quality and price levels. In it you will not find delicacies, but you can buy ordinary products for daily consumption and at the same time save significantly. Reasonable prices below average market prices are the Magnit retail chain. Reviews of employees and consumers about it make us pay attention to a number of pluses and minuses.

"Magnet cosmetics"

The company's development of the non-food segment began in 2010. The project of the store of the new Magnit-Cosmetic format, the reviews of employees and customers about which are generally positive, has been very successful. A new area of ​​activity has become popular; today more than a thousand stores of this format have been opened.

The Magnit assortment has a wide range of cosmetics for care, mass market, perfumes, hygiene products and household chemicals. Decorative cosmetics is represented by such brands as Bourgeois, Art Visage, Artdeco, Pupa, Loreal, Maxfactor, Maybilin, Ninnel, Vivienne Sabo, Lumene, "Rimel" and others. All stores of this format have a common layout that is convenient for the buyer: cosmetics, perfumes, household chemicals, etc. are presented in different departments on large shelves.

On a separate stand near the entrance to the store there are posters with promotions, discounted products: cosmetics, household chemicals, hygiene products. As a rule, sales consultants announce goods sold on the campaign with discounts and gifts, hand out leaflets.

Customer reviews of Magnit-Cosmetic

Any retailer has its own strengths and weaknesses, which are noticed primarily by customers, and then employees of the organization. Magnit-Cosmetics was no exception. It leaves a generally positive impression; its relevance is especially high in small cities, where there are few or no special cosmetics stores. Among the positive aspects, consumers mainly note:

• reasonable prices for some categories of goods, prices lower than in other specialized stores;
• a decent range of cosmetics for the care, household chemicals and household goods;
• the presence of branded goods;
• interesting promotions and offers, for example, a monthly 15% discount, which allows you to save a lot when buying household goods or hygiene products.
• lack of annoying guards, delicate behavior of staff.

“Magnit-Cosmetic”, the reviews of employees and customers about which are very mixed, has a number of negative aspects. Among the shortcomings, consumers often highlight:

• high margin on some categories of goods;
• meager assortment and sometimes unmarketable type of decorative cosmetics;
• expired products;
• incompetence of sellers, poor service;
• mismatch of prices on the price tags and at the box office (as a result of this flaw, customers very often refuse to purchase);
• a limited number or absence of probes; there are no napkins or cotton pads for testers.

Magnet Employer

The Magnit trading network is one of the largest employers in our country, a market leader in the number of retail facilities. On average, 10 million people go through chain stores every day. Such gigantic indicators leave an imprint on the features of networking and the specifics of work. Not every job seeker will work at Magnit. Employee reviews are mostly negative, which can be attributed to the “illness” common to supermarket chains in the form of personnel turnover. Negative opinions about the company are mostly left by former Magnit employees.

The number of employees in the network has already exceeded 260 thousand people. Despite the large number of negative reviews from the dismissed employees, the Magnit network more than once received the title of “Employer of the Year”. Social guarantees stipulated by labor legislation, working conditions are observed by the company management. The salary in the network is “white”, all necessary deductions are made, employees are provided with a wide social package, and they have their own pension fund. The company provides a variety of "bonuses", for example, cheap tickets.

“Magnet”, reviews of employees about which it is worth examining before applying for a job in this network, creates opportunities for career growth for its staff. For the most part, it is possible to quickly make a career, for example, in six months to become the director of a store, it is possible in recently opened branches at the initial stage of entering the market. The duties of each employee include a decent amount of work related to the specifics of the retail network. Work at Magnit will require the applicant to be active, flexible, industrious and initiative. It will be easy for an ambitious, non-family, able to adapt to rapidly changing conditions a career in the company.

Employee reviews about the company "Magnet"

Many job seekers face the question: "Is it worth it to get a job at Magnit?" It’s easy to get into the company’s staff; they don’t impose excessive requirements on applicants. But making the final decision, you must understand that in retail chains there is a specific labor. Working at Magnit, which employees should read about, intending to find a job in this network, has a number of features. Basically, people leaving reviews about the company as a plus point to the “white” salary, social package and point to the same disadvantages.

• Work at a frantic pace: receiving goods, laying out, cleaning, daily change of price tags, with a large influx of customers - at the cash desk, no customers - distribution of leaflets, rearrangement, etc. If you are slow or lazy - do not handle it. A short lunch and minute tea parties are scheduled only. Everything must be done quickly, money must be calculated precisely, because shortages are deducted from wages.
• The company’s staff does not include such positions as administrator, cashier, security guard, cleaning lady, loader. Usually in stores there are vacancies for a director, two merchants and a seller. In addition, operators, distribution center employees and other specialists are being recruited. High turnover and a constant lack of personnel lead to the fact that the entire front of work falls on the shoulders of the seller, merchandiser and director. Acting as a cashier, cleaning the store, unloading the received products in the network "Magnet" merchandiser.
• Employee reviews reflect dissatisfaction with the 12-hour working day, irregular due to revisions, product calculations and lack of staff. A large dependence of the work schedule on staffing, but usually work 3/3 or 2/2.
• A small salary (for the seller, as a rule, 15-16 thousand rubles), fines, a low percentage for personal sales.
• Due to frequent losses, shortages, processing is only partially paid. Loss of the store reduces the payroll, depending on revenue. The total payroll, taking into account the hours worked and the coefficients, is distributed to all employees, but double processing is not paid at Magnit.

Employee reviews (Moscow) also reflect many of the positive features of the network, which in general is dependent on leadership quality. Salaries, work schedules, labor intensity, climate in the team are largely determined by the level of professionalism and personal qualities of managers (store director, supervisors, office employees). If the experts are competent, managed to work together, clearly follow all the instructions of the company, then the output will be a successful store, where both customers and employees are pleased to be.

Employee reviews about Magnit-Cosmetic

Through numerous non-food stores Magnit, cosmetics for care, a mass market, perfumes, hygiene products and household chemicals are being sold. The specifics of work at Magnit-Cosmetics, the reviews of employees about which are very diverse, is close in speed to food supermarkets in the chain. A working day is also 12 hours on feet in an accelerated rhythm, constant acceptance and calculation of goods, work at the checkout. Sellers perform the duties of promoter, security guard, loader, cleaning lady (sometimes they hire at their own expense, as they do in stores in large cities, for example, in the Magnit network, Yekaterinburg).

Employee reviews make us pay attention to a number of pros and cons of working in Magnit cosmetics stores.

• Good social package and stable salary.
• The ceiling in wages, regardless of the amount of revenue (at the interview, as a rule, they promise more wages), frequent shortages. Irregular schedule with a lack of staff.
• There are no discounts for their employees.
• Recruitment is carried out in more quantity than required. Recruited interns either wait for the opening of a new store, or go to work in another city or leave.
• Constant theft on the part of buyers, which is very difficult to suppress, since there are no cameras and security at Magnet.
• Frequent re-cuts, rearrangement of shelves, unloading of goods regardless of their weight, placement on the trading floor. All are carried out by sellers, mainly girls, without the help of movers, which are not provided for in Magnit stores.

Employee reviews (St. Petersburg) are made up of the opinions of those who quit, were fired, and for various reasons could not work on the network.

Conclusion

Among the stores of any distribution network there are lucrative and lagging. In many respects, the success of a trading enterprise depends on the cohesion of the team and the professionalism of the leadership. TS "Magnet", like any other organization, has its pros and cons.