Those who can look into the future luck smiles more cordially. On average, out of the three registered companies, only one successfully survives until the next year of existence. What explains the defeats in entrepreneurship and how to determine which area of activity will be a promising business?
Describing the qualities necessary to start their own business, psychologists place a special emphasis on ingenuity and acumen, as well as on intuition. What it is? These are precisely the qualities that will allow you to create a promising business. The ability to understand the situation, to feel the needs of customers and consumers. The ability to apply knowledge and skills in such a way as to look into the future, see unused opportunities and niches, make time work for yourself - this is what distinguishes those who managed to create and develop a promising business.
Of course, there are traditional types of entrepreneurship that are unlikely to ever lose their relevance and relevance. For example, bakeries, confectioneries, the production of essential goods, food products - these are areas in which much depends not on innovation, but on quality. In other areas, the one who knows how to calculate one or two steps forward wins. Pay attention to what the main "start-ups" are connected with: first of all, this is the sphere of services and information technologies. With the saturation of the market with computers, tablets and smartphones, all kinds of mobile devices are gaining popularity.
applications and programs. For example, ordering a taxi through a program installed on the phone or a public transport schedule.
Other entrepreneurial models that can be described as a promising business flourish on the network. For example, portals providing home-made lunch and pizza delivery, group shopping sites, coupon discounts ... However, what exactly, apart from a brilliant idea, determines whether a promising business will be profitable and on what scale? For example, there are a lot of social networks, and among the real leaders there are two or three: VKontakte, Odnoklassniki and Facebook. To compete with such giants, a beginner would require a considerable investment of time, effort and money. Nevertheless, new social networks are constantly being created.
Promising lines of business take into account not only the general needs of all consumers, but also the needs of a specific audience. They should be implemented on the basis of the latest achievements of science and technology. In addition, a promising business is one whose products allow people to live better, longer, more economically. It is no coincidence, for example, that all kinds of sites offering discount coupons are very popular. A similar role is played by “reverse auctions” and group shopping portals.
We can say with confidence that the restoration and maintenance of health is the direction in which you can create and develop a promising business. 2013 was marked by a number of innovative projects in this area: from online counseling to the selection of diets and orders for DNA analyzes. Many interesting projects are offered by entrepreneurs in the field of nutrition. For example, counting calories in a ready-made dish doesn’t surprise anyone, but a special program can take care of compiling a recipe from what is in the refrigerator. A promising business is in one way or another connected with high technology, no matter what sphere of life the product touches. This is a spirit of time that cannot be avoided.