In business and economics, the term “media holding” has just recently appeared. What is this? Find out! But first, it’s important to understand the term “holding company”. And to find out the necessary information, you need to read this article.
Holding
What does holding mean? Holding is a complex and structural system of commercial enterprises, consisting of the main and smaller ones - subsidiaries. The management company maintains control over all its wards organizations. In addition, she owns all shares of subsidiaries. But what is a media holding, and how does it differ from an ordinary holding corporation?
Media holding
This word consists of two "media", which comes from the Latin medium, and "holding". Media translates from English as "media." It can be concluded that a media holding is a corporation that collects information and also reproduces it. Most often, media companies associate themselves with television and advertising.
Structure and types
In the modern world, the media have received one of the important and significant roles in society. Advertising, news, TV shows, newspapers, magazines - all this greatly affects the minds of people. For example, through advertising, you can inspire a person to purchase a particular product or service. In this regard, a number of holding organizations have appeared on the market that deal with the transmission of information. They are divided into the following types:
- television companies;
- advertising agencies;
- book or newspaper publishers, magazines;
- radio stations;
- online media.
These corporations provide their services and sell them. In addition, they are federal and private. If the first type is controlled by the state, then the second organizations are able to freely replicate any information.
Russian media holdings
In Russia, there are a huge number of media companies. The most famous include:
- Today, one of the most stable and developing companies is the VGTRK media holding. In Russia, it is the largest organization that deals with the transmission of information, as well as the leisure of society through television and radio in all regions of the country. VGTRK was created on July 14, 1990 by Boris Yeltsin and Anatoly Lysenko. The company makes a profit of 50 billion annually. She helps out half of them in advertising. The corporation owns such channels on TV: “Russia 1”, “Carousel”, “Sport”, “Russia 24”, “My Planet” and others. Radio stations include: Radio of Russia and Vesti FM.
- Speaking of the largest media holdings, it is worth mentioning Gazprom-Media. It was founded in 1998. It began its development in 2001, having received a block of shares from the Media-Most organization under the leadership of Vladimir Gusinsky. The corporation is managed by the chairman and director Dmitry Chernyshenko. The holding owns the following television channels: TNT, Friday! Europe Plus, NTV and others. Radio stations: "Autoradio", "Radio Romance", "Radio Energy". In addition, the company has publishing units: Itogi, Seven Days, Tribune, Caravan of Stories and so on. Basically, the company specializes in entertainment.
- The youngest and most progressive company is the National Media Group, which was established in 2008. At the beginning of its journey, the holding acquired the Ren TV and TRK Petersburg TV channels, and after a while, the Russian Radio station. Part of the shares from the Pervy and STS channels also belong to NMG. Under her leadership are the popular publishers Izvestia and Zhara. In addition, the group owns some sites: Lifenews.ru and Lifesport.ru. Each year, the company earns approximately 20 billion from its shares. The Bank of Russia controls and manages the company. The chairpersons are Alina Kabaeva and Sergey Alexandrovich Ordzhonikidzhe.
Foreign media holdings
At the end of 2018, a list of the best media holdings was compiled. We provide you with the top 5 companies that ranked first in the ranking:
- First place goes to Google. The organization owns its own search engine on the Internet, and also specializes in the sale of mobile equipment. It was created in October 1998. For 2018, the holding's revenues amount to approximately 110 billion dollars.
- In second place is the Walt Disney Company. For almost a hundred years, the company has been delighting adults and children with its cartoons and movies. It was founded by Walter Disney in 1923. The world's largest media holding annually earns up to $ 60 billion.
- Experts gave third place to Comcast. For 2018, its profit is equal to 55 billion dollars. One of the main directions of the company is access to the Internet. In addition, the organization provides mobile services and cable TV. Each year, subscribers bring cash income in the amount of 18-20 billion dollars. Comcast has proven itself in the creation of feature films.
- Fourth place is taken by a well-known film industry corporation called 20st Century Fox. The company creates high-quality cinema of various genres. Today, the company made a profit of $ 31 billion.
- In fifth place is CBS Corporation. The company is focused on the entertainment sector, namely television and the media. In addition, she releases films. Corporation revenue is $ 15 billion for 2018.
Goals
A media holding is the largest association of various companies that transfer all their shares to the parent company. She will exercise control and management over them. Combining subsidiaries into a single organization has different goals. However, they act according to their interests and specialization. Moreover, such education contributes to an increase in income, as well as enhancing their influence on the resource and information market.
Media holding is a structured system that allows you to work as a whole and coordinated mechanism. The main goal of such organizations is to transmit information through television, radio or the Internet, as well as specializing in the entertainment sector: creating films and cartoons, access to the World Wide Web, publishing newspapers and magazines, and so on. Nowadays, the creation of such corporations is profitable, since all areas of the "media" every year gaining importance in people's lives.