Children's entertainment centers are a popular service. And yet there is not so much competition in this business. The main thing is to create the most comfortable atmosphere for children, which would be conducive to games and fun. Below is a business plan on how to open a children's entertainment center.
Benefits
Why is this direction one of the most profitable investments? This idea has several advantages that make it profitable for aspiring entrepreneurs:
- High demand. The childcare service is in demand, especially now that the state is providing support to young families. And when large shopping centers arose, the appearance of a children's room became a necessity.
- Good profitability. Small investments pay off fairly quickly, which makes this direction popular and increases competition.
- Small financial investments. Of course, in order to open your own enterprise, including a children's entertainment center, you will need start-up capital. But this is not so much compared to other areas in business.
- You do not need to get a license for the provision of educational services, and this makes its opening more profitable than a children's development center.
Opening a children's entertainment center is a great investment. With the right business plan, your business will quickly become profitable. It is possible to open such a children's entertainment complex in small cities, because the competition there is not so high, and there is a demand for this offer.
Choice of premises
An important point in the business plan for opening a children's entertainment center is the selection of a suitable room. Usually it is placed in shopping malls, where a large number of stores. Children do not like to go shopping for a long time - for them it is a tedious task, and adults cannot calmly search for the necessary goods. Therefore, such a children's entertainment complex is an excellent solution for small businesses.
Shopping centers are happy to allocate space for children's entertainment, because it also increases the number of visitors. To open a small area, an area of 150 square meters is suitable. m. The rental price depends on the size of the leased area, the location of the shopping center and the floor on which you place your complex.
But apart from shopping centers, a separate building is also suitable for your business. It will be especially successful if there is a cafe nearby. From how well chosen location depends on how popular your complex will be.
Equipment
Also, when drawing up a business plan for a children's entertainment center, you should consider that you need to purchase the necessary equipment. Its quantity depends on what area your complex is:
- Trampolines, labyrinths, "dry pools" are the most popular attractions. They not only perfectly entertain children, but also develop dexterity, coordination of movements.
- Game video simulators - both adults and children are happy to play this attraction.
- Slot machines with prizes - they allow the child to win prizes. Children are very fond of playing such attractions, and of course, they increase your income.
These are the main types of attractions that you can install in your complex. If the rented area is large enough, then you can install table hockey or football, a games room for the youngest visitors and a children's cafe.
Required documents
To open a business - children's entertainment center - you need to collect the necessary package of documents:
- You need to register as a legal entity (LLC) or an individual entrepreneur.
- An agreement on the rental of premises or the purchase of the area necessary for doing business.
- Permission from the owner of the premises (if you rent it) to conduct this business.
- Documents on the technical condition and terms of operation of your equipment.
- Certificates of quality, compliance with safety requirements.
- Sanitary books for employees.
- Price list of services.
- Instructions on the rules of conduct in the center and handling of rides.
When purchasing the necessary attractions, the entrepreneur must take into account that they must comply with sanitary standards. Also, in order to obtain permission to conduct activities, you need to obtain permission from the relevant services (SES, fire) and have the necessary documents on hand.
Name for the complex
You also need to come up with an original name for the children's entertainment center. It should be on a children's theme and should be liked not only by children, but also by their parents. A good marketing move is to add foreign words to the name.
In addition, the name should correspond to the design of the children's center. It may indicate games (then they should be in combination), fairy-tale, geographical words or terms from nature. A successful name is one of the important components of the success of an enterprise.
Staff recruitment
In the business plan of the children's entertainment center, an item should be highlighted on staff recruitment. The number of employees depends on how big your complex is. For example, a novice entrepreneur can combine several functions - an accountant and an administrator.
As the center develops, the staff should be increased. The administrator is responsible for organizing the work of other employees, informs about the services of visitors and monitors the cleanliness of the room. There should also be an employee who monitors the state of the rides and can inform visitors about their work.
There must be a nanny who can play with little visitors. It’s good if you can hire a professional photographer who will take beautiful photos of young visitors and their parents. Ideally, if your staff will have a teacher education. The larger the area and the number of visitors, the more employees are needed. To increase the income of your company, you can invite teachers to conduct master classes. The salary of employees depends on the demand for your company.
Marketing campaign
In the business plan of the children's entertainment center, you need to work out a marketing campaign. Proper advertising is one of the main components of the success of your enterprise. Some people think that the best ads are customer reviews. But this approach is effective in doing business in small cities. And in the conditions of work in megacities with high competition, you need to create the right advertising campaign.
You can make small investments in the media - this will help attract some customers. But the main emphasis needs to be placed on the promotion of services on the Internet - after all, most of your audience actively use social networks. Therefore, you need to make contextual advertising, create groups on social networks.
And be sure to create your company’s website. Its design should correspond to the general theme of the center. It should contain all the necessary information about the company, employees, it is recommended to post photos of your attractions. It is also worth distributing leaflets, arranging promotions that will increase attendance at your complex.
Costs
An example of a business plan for a children's entertainment center with calculations is given below. Be sure to note the expenses and income of your company. Here are the main expenses of the entrepreneur when opening this complex:
- rental of premises;
- room repair;
- purchase of attractions;
- execution of necessary documents;
- salaries to employees;
- conducting an advertising campaign.
Here are approximate calculations of investments for organizing a business in a small area:
- Rent and repair of premises - 500 000 rubles.
- Purchase of attractions - 1 000 000 rubles.
- Registration of necessary documents - 100 000 rubles.
- Salary for two employees - 60,000 rubles.
- Advertising campaign - 100 000 rubles.
The total amount is about 2,000,000 rubles (this is with contributions to the Pension Fund, taxes, etc.).
Income
In the calculations of the business plan of the children's entertainment center, you must also indicate the approximate profit from your enterprise. If 200 children visit your complex every day, and paying for them will be 150 rubles per hour, then the monthly profit will be about 300,000 rubles. This is taking into account the payment of utilities, employee wages and other small expenses.
Keep in mind that the more money invested in a project, the higher its profitability. You can increase your income with the help of effective advertising, master classes. All this will increase the flow of customers and the popularity of your complex.
Should I Buy a Franchise
Many aspiring entrepreneurs choose to purchase a franchise. Of course, creating a business under an already well-known brand greatly simplifies the work. The businessman no longer needs to think about the design of the premises, the selection of employees and the acquisition of attractions. Franchise owners teach newcomers everything, help them with the documentation, provide permission to use the company website. A well-known brand will quickly attract customers.
But this option also has disadvantages. To open a children's entertainment center under a franchise, you need to find the right room for the company. You also need to make a fixed investment, i.e., you will not be able to save. Then you need to make more payments to your franchisor. In addition, it is important to be original in a children's entertainment center: this is what attracts children and parents. Therefore, it is better to develop your brand, which will be favorably different from other complexes.
Reviews
The business idea of a children's entertainment center turns out to be more attractive for women, because many mothers are faced with the fact that there are few interesting places for children in shopping malls. Beginning entrepreneurs note that this is not the most low-cost option for small businesses, but it is profitable.
Also, most entrepreneurs note that the hardest thing was to choose the rides in accordance with all the requirements. After all, the health and safety of children depends on this. Businessmen in their project like the fact that there is an opportunity to show creative abilities and make an interesting, original center for children's entertainment.
Children's leisure is one of the most sought after destinations. The design of such complexes should be bright, with the participation of characters from children's fairy tales. Sometimes you can invite animators who can create a festive atmosphere that will increase the flow of visitors.
How to open a children's entertainment center from scratch? The main thing is the original concept, which should take into account the interests of not only young guests, but also their parents. They must be sure that their children will be fun and interesting and that they will be looked after by a competent employee. And the master classes will be interesting not only for children, but also for adults, who can learn original ideas for spending their child’s leisure time. You can also invite different specialists who will advise adults on child development issues. All this will make your center popular.