Lankom Trezor is not only one of the most famous fragrances of the company, but also one of the best-selling perfumes in the world. It has been produced for 25 years and still does not lose its popularity. What is the secret? Read on, and you will learn all about the fragrance - the description of “Trezor Lancom”, customer reviews and even the secrets of its creation.
Perfume History
“Lankom Trezor” was released in 1990, its author is the legendary Sophia Groisman. As the main notes, she chose a delicate peach and a rose. The latter is a company logo.
The name of the perfume in translation from French means "jewel". And the greatest gift is love, therefore, “Lankom Trezor” is an ode to eternal love, its beauty and the woman who exudes it and protects unique moments even in our fast-moving modern world.
The bottle is made in the form of an inverted pyramid, the liquid in it is saturated in amber color. The atomizer closes the black ring, which symbolizes the infinity of love, and crowns the bottle with a beautifully faceted rectangular lid. The cardboard box is made in the same colors - muted orange and black.
Limited versions of perfume are periodically released, which are supplemented with small removable jewelry (like the 2011 edition of Mother’s Day) or in which the bottle is inlaid with hematite and black ebonite (as the 2010 anniversary edition).
Interesting detail
Not everyone knows that this is not the first Lankom Trezor in the history of the company. In the 50s (in 1952 or 1957 - the exact date is unclear) a perfume of the same name was released, authored by Jean Gevelin. The old version has a rose among the main notes, but it is shaded by more saturated sandalwood and leather. The fragrance was produced in a round bottle, and the advertisement was in an oriental style.
Initially, it was assumed that the new perfumes of 1990 would be called Hug-Me, that is, “hug me,” but then the company decided to give them the name of one of its early perfumes.
Advertising campaign
The fragrance "Trezor Lancom" is represented by famous beautiful and talented women. The first was Italian Isabella Rossellini, who at that time was the face of the company as a whole. From 1996 to 2006, the gog (so far this is the longest period), the Spaniard Ines Sastre had the honor to advertise the perfume. Both beauties are models and actresses.
Since 2007, the "face" of the fragrance was the star of the Titanic Kate Winslet.
And in 2010, in time for the anniversary of the perfume, he began to be represented by actress Penelope Cruz. The latest commercial video was released in January 2015. With brilliant directing and memorable actors, he blurs the line between advertising and art.
It is noteworthy that the same musical theme sounds in all commercials by Lankom Trezor. It was specifically written for the first video in 1990 by Michel Portal.
Sheet music "Trezor Lancom"
The description of the fragrance on the official website of the company classifies it as floral oriental smells. The perfume pyramid is as follows:
- top notes: apricot flowers, damask rose ;
- heart: lilac, iris, peach;
- base: ambergris, sandalwood, musk, vanilla and peach.
The brainchild of S. Groisman is a rich appetizing combination of flowers and fruits with a unique and harmonious pyramid construction. In it, the top and base notes are a bit the same, therefore, despite the fact that the aroma “opens”, it retains the integrity of the sound.
Customer opinions are divided on what is brighter in "Trezor" - peach or rose. It is safe to say that the fragrance has a vintage chic, but woody notes do not allow it to become too old-fashioned.
Perfume can not be clearly attributed to daytime or evening smells, it all depends on its dosage and personal perception. For some, it will be an ideal everyday option, while someone will be able to use it only on special occasions.
Persistence and price
Perfume "Trezor" is distinguished by a high level of resistance - its smell is well felt on the skin and hair, and keeps on clothing for a long time. This is an aroma with a pronounced train.
But the Tresor Lancom toilet water differs from the perfume not only in its much lesser durability, but also in its composition. This is a more delicate, light smell, with a less pronounced fruit base and a touch of citrus.
How much will the Lankom Trezor perfume cost? The price for a 50 ml bottle is approximately 5 thousand rubles, 30 ml - 3 thousand rubles. Eau de toilette costs about 4 thousand rubles. for 50 ml.
Customer opinion on Trezor Lancom
Reviews of this fragrance mark its high quality. He is persistent, elegant, "dear." For many women, he became their "calling card." This is a smell that many have heard, and even when they try it for the first time personally, they recognize it. However, this does not make it worse - Lankom Trezor has already become a perfume legend, a classic of its kind, like Chanel No. 5. Therefore, do not be surprised at its familiar sound.
But often buyers reproach “Trezor” for impersonality. They argue that this is too “right” flavor - almost everyone likes it, and its haters are extremely rare. It is suitable as a gift for a young girl, a colleague, and a grandmother. But at the same time, it causes no more enthusiasm than the smell of shampoo.
Many buyers attribute it to “age-related” scents, that is, for older women, but there are also young girls who suit these perfumes.
So do not judge "Tresor" by the opinions of others, they are very controversial. It’s best to make your own impression of this "best seller." Samples of perfume are found in glossy magazines or during promotions in large cosmetic stores, where you can usually find a tester in the same place.
Relatives of the fragrance
Time passed, and "Trezor" turned from a novelty into a whole family of perfumes. Indeed, over more than 20 years, the tastes of women have repeatedly changed. Here are some versions of the legendary fragrance:
- Tresor in Love was released in 2010, has a lighter composition compared to the original. Most women attribute it to flavors appropriate in the daytime. Resistance is average, as is the train. Its notes are nectarine, bergamot, peach, pear, turkish rose, jasmine, cedar. The bottle is not a pyramid, but a slender column, expanding upwards, with a cute detail - a rose from a ribbon on the neck.
- Tresor Lumineuse - the fragrance of 2013, a new interpretation of the first "Trezor". The main role in it is played by the classic perfume combination - rose and violet. The sweetness of pralines adds charm to him, and warm woody notes and vanilla complete this composition. A radiant fragrance for a confident woman. The bottle completely repeats the usual "Trezor", but the liquid is pink, not amber.
- La Nuit Tresor is a fragrance in honor of the 25th anniversary of the original, released in 2015. This is a love potion with a stupefying composition consisting of notes of black rose, vanilla and orchid. Citrus fruits, fruits, frankincense, patchouli and coffee complement them. The authors of the perfume managed to create an aphrodisiac with pronounced notes of gourmet. Very persistent aroma, loop, evening. The bottle of the jubilee perfume is also special - it is made in the form of a transparent diamond with darkened edges, the liquid is pink in color and the neckline is decorated with a characteristic satin rose.
For young girls
Since the perception of "Trezor" as a fragrance for women of age is quite common, in 2011 the company released "Lankom Trezor Midnight Rose." Its target audience is young women.
The perfume bottle is elongated, like Tresor in Love, but the color of the liquid is non-standard for this line - mysterious purple.
The “face” of the fragrance was 22-year-old actress Emma Watson, known for her role as Hermione in the Harry Potter films. An elegant girl who dramatically changed her image after filming was completed, embodied the spirit of the fragrance - coquetry, playfulness, audacity and femininity.
Aroma Pyramid:
- top notes: jasmine, peony, blackcurrant, pink pepper ;
- heart: rose, raspberries;
- base: cedar from Virginia, vanilla, musk.
The manufacturer did not deceive expectations, and this fragrance really appealed to many girls, becoming one of the most famous in the "Trezor" line.
This is a persistent, loop perfume, so be careful about its dosage. Otherwise, it may become choking. A single press on the spray can be more than enough, especially during the day.