In the world of perfumery, there are such instances that over the long years of their existence have won a controversial and even scandalous reputation. One of them is the Fifth Avenue perfume in its famous tall and thin bottle. Why is this fragrance so loved by some and do not want to change it? And at the same time, why was there a lot of criticism from both users and perfume gurus? Let's get to know this flavor better.
Introduction
Elizabeth Arden is at the same time a feminine name and the name of a global brand for the production of cosmetics and perfumes. In short, thanks to a simple American woman who was born back in 1884, cosmetics are no longer perceived as a means to create a combat color. She became the pioneer of makeup products not only for the face, but also for the body. Under her leadership, creams and lotions for various skin types were developed.
Elizabeth brought into fashion more calm tones of decorative cosmetics, but most importantly, she created subtle and sensual aromas that simply simply did not exist before. This wonderful business woman left our world in 1966, and by the 30th anniversary of her death, the company she founded had released the legendary Fifth Avenue.
Fragrance Essentials
When creating this perfume, it was first decided to make it subtle, sophisticated, expensive and sexy, which was Elizabeth herself. In many ways, the idea came true. The fragrance turned out to be incredibly sensual, at the same time subtle and retro.
Spirits of "5 Avenue" turned out to be universal - suitable for both young girls and ladies of age. Floral notes made them light, suitable for spring and summer, and a powdery shade allowed to use perfume also in the autumn-winter period. Now, let's find out from what components Fifth Avenue perfumes were created from Elizabeth Arden and why they are captivating.
Olfactory Pyramid
To create a fragrance that, by definition, was to become legendary, French perfumer Ann Gottlieb was invited. The same refined and elegant woman, like Elizabeth herself. That is why the result of his work turned out to be so high-quality and appropriate for the occasion. So, the spirits of "Fifth Avenue" were assembled from the following components:
- Initial notes: linden blossom, magnolia, mandarin, lily of the valley, lilac and bergamot.
- Heart notes: cloves, nutmeg, tuberose, violet, jasmine, peach, ylang-ylang and Bulgarian rose.
- Base accord: iris, cloves, ambergris, sandalwood, vanilla and musk.
Simply put, this is a floral oriental arrangement, both fresh and painful. In the first minutes after application, it unfolds with a whole bouquet of roses, lilacs, lily of the valley, cloves and jasmine. A few hours later, a slight haze of the plume appears - vanilla, with a muscat shade and a delicate aroma of sandalwood.
Fragrance Description
Spirits of "Fifth Avenue" is the concentration of contradictions. They are thin and crisp. The perfumer achieved this effect thanks to a large number of floral notes. This composition is fascinating and captivates from the first breath. At the same time, the perfume is quite saturated and has a pronounced powdery tint.
Notes of sandalwood, vanilla, musk and ambergris were added for depth, for tenacity and for creating versatility, elusiveness. They form an incredibly rich and persistent train that accompanies a woman throughout the day and lasts a record long.
Often, Fifth Avenue perfumes are called "tangerine sprays against the background of oriental spices" or "a bright bouquet with the aroma of the east." They really are able to captivate not only the sense of smell, but also the mind and make our imagination draw the most intricate pictures.
Perfume Features
We already mentioned above that the 5 Avenue fragrance from Elizabeth Arden is universal. He really organically fits both in the image of a young and stylish girl, and in the appearance of a mature lady. Moreover, perfumes are suitable for various occasions. They will be able to "dilute" boring business suits and dresses with their carelessness and originality, make the office image more interesting and captivating.
Also, perfumes will be able to perfectly complement the light summer outfits - their floral notes will emphasize the ease and airiness of any sundress. But in the classic version, Fifth Avenue should interact with evening toilets. The aroma seemed to be created under an evening or cocktail dress, under diamonds and pearls, under the light of night lights and the music of parties.
Resistance and loop
And so we got to the most basic criteria for assessing the quality of aroma. It is for this reason that many users do not like the Fifth Avenue perfume a little. So, as for the train, it is simply magnificent. It does not stretch too far, but at the same time everyone who is next to the mistress of the aroma captivates and fascinates.
The aura of Fifth Avenue is filled with oriental notes - vanilla, sandalwood, musk and ambergris, it is very sweet and even a little smoky, powdery and rich. The durability of the aroma can safely be called average. Spirits are able to hold out for 5-6 hours, and during this period of time the whole olfactory pyramid will open, starting from the "tangerine spray" and ending with the painful shade of ambergris.
On clothes, especially on the top, perfumes last up to a week, but gradually the aroma fades. According to manufacturers, if the durability of this perfume were higher, the treasured lightness would be lost. The aroma would become harsh, rude and would be associated with the "mothballs era".
Packaging
Like the perfume itself, the bottle and box are elegant, sophisticated and feminine. As was customary in the mid-90s, perfumes are decorated in golden colors. The liquid itself is sustained in this color, and this is not surprising, because the perfume is filled with oriental notes.
A golden spray and a beige cap complete the composition. The bottle itself has a rectangular highly elongated shape. In a word, perfumes are slender, tall and precious, like a real supermodel. The packaging is decorated in the same beige and gold tones. And only the inscription with the name of the fragrance is made in red, muted color - 5th Avenue.
Fifth Avenue Spirits. Reviews
Women, regardless of age and preferences, unanimously say - the fragrance is amazing. It compares favorably with retro perfumes in that it really reminds us of past eras, but at the same time it is not “mothballs”.
There is no sharpness in Fifth Avenue perfumes, no tart woody and chypre notes, no sense that this is a smell for grandmothers. They are modern and have only a touch of retro. Light but tenacious and deep. Universal, but always create an aura of celebration, celebration, grandeur and elegance.
A little durability was noted as the main and only drawback, which is offset by the versatility and sensuality of the composition. Perhaps this is necessary - the durability is small, since the aroma is evening and lasts for a whole holiday, but no more.
Conclusion
In the distant 1996, the legendary spirits of "5 Avenue" were published. The whole era was embodied in them, but at the same time, the spirit of modernity was preserved. Even now, after more than 20 years, the fragrance is winning the hearts of women and men. How he does it? Easy! He beckons with a floral bouquet and citrus notes, and then captures the eastern spices and does not let go until it is completely dissolved. He is able to transform both an evening toilet and an office suit. Perfumes have become widespread, recognizable, but from this no less chic and loved.