What is the modern world? The Kenzo fashion house tried to answer this question. Fans of this brand, having fallen in love with “Jungle”, “Summer”, “Flower” and other aromas of the 90s, have already missed the spirits of truly original, individual, with strong energy. It seemed that the star of "Takada Kenzo" began to decline ... But here in 2016, Kenzo World perfume appeared. And immediately it became clear that Kenzo did not leave the podium at all. In this article, we suggest you familiarize yourself with this new fragrance. What do users say about him? Does their vision of the modern world coincide with the amazing, bright, spontaneous and many-sided phenomenon that its creators embodied in the design of the bottle and perfume? We will also tell how the new flanker differs from the main flavor.
Kenzo Takada's Spirit
Surprisingly, a lot of reviews about perfumes are not devoted to the fragrance itself, and not even to the bottle, which was original in every sense, but to the commercial. The Kenzo fashion house did not skimp, and did not invite Spike Jonze himself, the director who made a name for himself on the tape “Be John Malkovich,” to create a miniature film. In the promotional video, the dancer and actress Margaret Cuelli dances as an obsessed person in the theater lobby, and her sexual energy overturns the usual idea of freedom of expression. Some viewers did not like this ad. For others, it remained incomprehensible. But this video collected seven million views. And thus he became a leader in the history of advertising. The dance of Cuelli (by the way, showing her extraordinary talent) reflected our whole crazy, wild, unbridled, spontaneous and whacky world. Those who like the video claim that it conveys well the blast wave of the original, distinctive fragrance of Kenzo World perfume , which was developed in the best tradition of Kenzo Takada.
Bottle design
No less scandalous was the packaging of new perfumed water. The bottle is clearly expressed eccentricity and chic. US designers Umberto Leon and Carol Lim were specifically invited by Kenzo House to design the appropriate look for the new Kenzo World fragrance. In the reviews, users claim that touching the velvet-to-touch cap (in fact, it is made of black rubber) causes an association with the iconic California handbag. The bottle is made of frosted with a milky tint of glass. An eye is engraved on the front side. A metal keychain with a touch of pink gold, swaying at the slightest movement, creates the illusion of a pupil. If you look at the bottle from above, you can also see the eye. This all-seeing eye, according to designers, serves as a symbol of the inner feeling, which moves our "I" in a fit of self-expression.
Kenzo World: a fragrance description
The Kenzo fashion house entrusted the creation of the perfumery line to the famous “nose” of our time - Francis Kurkjyan. This master is famous for his craving for avant-garde and bold creative solutions. All famous brands lined up for him with a request to create new perfumes for them. Kurkjyan offered his Kenzo fashion house his vision of the modern world. He blew away the dust of tradition from flowers and berries, broke the framework of stereotypes about what is combined and what is not, and simply hit users with unprecedented proportions of ingredients. The first accords of perfume Kenzo World reviews characterize as a lush bouquet of flowers. It is dominated by a peony. But after a minute sour berry notes appear. Raspberries can be heard beautifully and balanced - but not in such a way as to create an impression of jam. The berry is seen fresh, washed by summer rain. Egyptian jasmine dominates the heart of the perfume line. Its sharp edges are slightly blurred in the base with mysterious and aquatic notes of Ambroxan.
Kenzo World Reviews
Most users were enthusiastic about the new product. This fragrance is very fresh, summer. Many liked the sweet and sour note of red berries. It is very appropriate in composition and only emphasizes the fragrance of white flowers, peony and Egyptian jasmine. The base of this fragrance is very interesting. Ambroxan, which the creator of spirits compares with fog that erodes all contours, settles on flowers and berries with light tiny drops, creating a filigree finish. In the database, users also caught woody-amber notes. They “dry” the train a little, making it soft and comfortable.
Who created Kenzo World Eau de Parfum
On spineless mumbles, customers say in reviews, perfumes will look like a discord. But you don’t need to be such a whacky nature that Margaret Cuelli embodied in her crazy dance. This fragrance was created for courageous girls and women who are not afraid to express their “I”. And for this they are ready to go beyond the bounds of decency. This fragrance is light, refreshing. It is good for summer or warm season. There is no glamorous pretentiousness or protocol etiquette. Therefore, it can be worn during the day. Reviews of Kenzo World claim that the fresh fragrance does not strangle others, it is pleasant and almost weightless. However, perfume singles out her mistress from the crowd.
2017 flanker
To create this fragrance, Kurkjyan called Maya Leroute as assistant. The duo of perfumers developed the flanker of the previous fragrance. It is called Intense Kenzo Kenzo World. Perfume water came out in the same bottle that imitates the human eye, but this time it was made not of milk, but of blue glass. The bold and unusual sound in this sample is preserved. What has changed? Raspberries are no longer in the new perfume composition. It was replaced by a ripe black plum, which stands out against the background of a soft-sounding bouquet of white flowers. In the heart of the flanker all the same silky-spicy notes of peony and heady jasmine. But perfumers have changed the base. Now it does not sound aquastically, but sweet and cozy - with French vanilla. Like the previous perfume, the novelty of 2017 was created for courageous girls who are not aware of social taboos when they want to prove themselves in creativity.